How to evaluate and compare sites of different cost and authority for linkbuilding impact
-
I work for a number of clients on linkbuilding campaigns, and I follow and recommend to clients a white hat "quality" linkbuilding approach. This has achieved great results for my clients but I often get questions such as.
Q. What is better for us - £100 for a mozrank 4 placement vs £200 for a mozrank 5 placement?
I am trying to build a numeric way of showing cost of placing a link (via article mainly) vs the mozrank / authority of the site its placed on.
The key to working this out though is knowing how much more value there is between the different quality of sites, and what are the key factors to build into the formula.
Ideally the output we will get is a linkbuilding effect cost which shows the cost per impact of a placement. A highly simplified formula (that wouldn't work) therefore would be
Cost / mozrank
If we look at mozrank being 8 times higher between levels, how does this correlate with the value of the link from sites at those different levels?
We know that we will never have a correct formula for this but we are striving to get a formula which helps us to plan and evaluate different site opportunities at different costs.
I would love to know anybody’s thoughts on this,
Thanks
-
Yes... it is a bit like trying to rely less on finger in the air and a deep understanding of SEO so that I can explain it to clients in way that they can understand it.
I agree with Dejan SEO that we should look to maximise the number of linking domains, but I was hoping someone had a way of explaining to clients that sometimes it might be worth investing a little extra on content + placement to get that extra special link from a high PR/MR site.
-
So, what you are trying to do is put a value on a link? Almost like calculating ROI on PPC traffic? I am not really sure how you would go about that. So many different metrics and how can you truly know the value of one link unless you add one at a time and assess.
You can try to guess at this but sometimes, the metrics, even the moz-metrics don't add up in that way and links that you think will make a big difference don't do the job.
Couple that with the fact that it's a constantly moving target and it's more difficult still.
I am still not sure that I 100% understand what you are trying to do here :S
-
Hi Marcus, thanks for your reply. So no we are not trying to output a tiered flat rate for our clients.We are trying to show by link a number which takes into account price and quality of the link.
Maybe an example would help.
How do we compare an article placed on a mozrank 3 site @ £100, to an article placed on a mozrank 4 site @ £200?
We are trying to create a formula which takes into account cost and quality, to give us an output which we then make this decision on, and also a number we share with clients by each link on their monthly linkbuilding plan.
I hope that makes sense
-
I would go for a less cost and more linking domains given that they are all real sites. However it all depends what competition is like and whether you need authority or quantities (or both).
-
Hey, I don't really get what you are trying to do here. Is this to provide a tiered flat rate price per link for your clients? If so, I am not sure you can really work it like that across the board.
Sorry, not much help there.
Marcus
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have two brands and I market one in English (BrandA.com) and one in Spanish (BrandB.com), and the websites are identical but in different languages, would that have a negative impact on SEO due to duplicate content?
I have a client who wants a website in Spanish and one in English. Typically we would use a multi-language plugin for a single site (brandA.com/en or /es), but this client markets to their Spanish-speaking constituents under a different brand. So I am wondering if we have BrandA.com in English, and the exact same content in Spanish at BrandB.com if there will be negative SEO implications and/or if it will be recognized as duplicate content by search engines?
Intermediate & Advanced SEO | | Designworks-SJ1 -
Site Migration - Pagination
Hi, We are migrating our website and an issue we are facing is how to handle paginated content in our categories. Our new website will have the same structure but with different urls. Should we 301 redirect all the paginated content (if crawled by Google) to the url of the main category? To put this into an example: Old urls: www.example.com/technology/tvs (main category of TVs & also page 1) ** www.example.com/technology/tvs?v=0&page=2 ** ( page 2 of TVs) New urls: **www.example.com/soundvision/tvs **(main category of TVs & also page 1) **www.example.com/soundvision/tvs?page=2 **(page 2 of tvs) Should we redirect all of the old TV urls (also the paginated) to www.example.com/soundvision/tvs ? The is no rel next, prev tag in our site and no canonicals. Also there is a view all products page in each category, BUT it doesn't contain all the products(max. is 100 per page - yes the view all page is also paginated). The same view all products page (paginated) will exist in the new website also. I checked google search console, and Google has decided to treat as canonical page the first page www.example.com/technology/tvs . Also, all the organic traffic of our categories goes to these pages (main category page - 1st page). I would appreciate any thoughts on this.
Intermediate & Advanced SEO | | HellasSITES0 -
Mirror from my site
hi to all i find 2 site they do mirror my site and send back link to all my pages. do you thing its bad for my seo ?? my site is https://android-apk.org mirror sites | Who links the most | fryeboysent.com | 1,342,613 |
Intermediate & Advanced SEO | | moztabliq1
| ficyexp.cl | 934,654 | |0 -
Tabbed content impact
Hi all, I know historically tabbed content has been devalued, what's the situation currently? I've heard a lot about mobile first changing this. This is a design that has been produced by our designers: https://i.gyazo.com/35f655c7ba2bc89a87b9476e4a14534d.png Each tab contains approx 1000 words and previously has been a unique article. Would love to know your thoughts on this design and the benefits/losses of doing it like this. Thanks, Tom
Intermediate & Advanced SEO | | ThomasHarvey0 -
3 Wordpress sites 1 Tumblr site coming under 1domain(4subdomains) WPMU: Proper Redirect?
Hey Guys, witnessSF.org (WP), witnessLA.org(Tumblr), witnessTO.com(WP), witnessHK.com(WP), and witnessSEOUL.com(new site no redirects needed) are being moved over to sf.ourwitness.com, la.ourwitness.com and so forth. All under on large Wordpress MU instance. Some have hundreds of articles/links others a bit less. What is the best method to take, I understand there are easy redirects, and the complete fully manual one link at a time approach. Even the WP to WP the permalinks are changing from domain.com/date/post-name to domain.com/post-name? Here are some options: Just redirect all previous witinessla.org/* to la.ourwitness.org/ (automatic direct all pages to home page deal) (easiest not the best)2) Download Google Analytics top redirected domains about 50 urls have significant ranking and traffic (in LA's sample) and just redirect those to custom links. (most bang for the buck for the articles that rank manually set up to the correct place) 3) Best of the both worlds may be possible? Automated perhaps?I prefer working with .htaccess vs a redirect plugin for speed issues. Please advise. Thanks guys!
Intermediate & Advanced SEO | | vmialik0 -
Site Redesign - Inbound Links
Hello all. What would be some of the best practices or good resources on site redesign while maintaining inbound links? We would hate to have the natural, organic links to the site we have generated over the past 3 years to all of a sudden become broken. The domain is not changing but the URL structure very well may. For example, www.domain dot com/blog/postabouttopic which has many inbound links may move to www.domain dot com/news/blog/postabouttopic Is it a matter of simply using 301 redirects from the old pages to the new pages? Is there any issues to be aware of when having hundreds of 301 redirects? Is there a best practice? A good site that explains this in detail? Thank you for your time! Have a great day!
Intermediate & Advanced SEO | | S2RSolutions0 -
How come this site does so well?
Hi Guys, It's bugging the crap out of me why this site does so well http://www.stagedinburgh.com/ when I look at it's link profile its so weak and terrible plus many links comes from the sites they own. Somehow the site out ranks many sites for search terms like edinburgh stag party, edinburgh stag do, edinburgh stag weekends. Am I missing something? They seem to only have links from 13 domains and they aint great. What am I missing?
Intermediate & Advanced SEO | | PottyScotty0 -
Linkbuilding External Ecommerce
Hi there, I am new in Link Building external, I want some help of you guys! I would like to learn about the best ways to do link building for Ecommerce. Can u help me, please? Thank You!
Intermediate & Advanced SEO | | Fabricio_Sahdo0