ECommerce Site Breadcrumbs Best Practice
-
I'm working on an Ecom website and I was wondering -
For breadcrumbs - is there an SEO and/or UEx preference when it comes to taking them back to the homepage?
I have the option of going CATEGORY > SUB CATEGORY > SUB CATEGORY
or
HOME > CATEGORY > SUBCATEGORY > SUBCATEGORY
Each example is hyperlinked except for the lowest level.
Thanks
-
Thanks a lot Marcin. This totally confirmed what I was thinking and I appreciate the source links.
-
I believe that in terms of UX, breadcrumbs should lead back to the home page. It's simply more convenient for users.
It is a navigation trail after all, and you should not force users to think (a.k.a. Don't Make Me Think). It would make no sense to allow them to navigate up the tree, but force them to click the logo to return to the homepage.
There are some excellent articles concerning breadcrumb usability patterns. Please refer for example to this article from Smashing Magazine.
Jakob Nielsen, a renowned UX expert, also seems to support this idea on his site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to block http://www.site.com/members/...
How do i block http://www.site.com/members/....name/activity/3202 and many more like this from getting spider showing up as duplicate in moz Regards Tai
On-Page Optimization | | Taiger0 -
Best On page SEO guides needed.
I know my question looks so basic but let me explain what I want. I want advanced on-page SEO guides, should include something new exce[t the below listed things: title, description keyword in article content length video images with alt tag headings external authority links internal links please share something new....
On-Page Optimization | | hammadrafique0 -
Blogger.com with an RSS Feed or on-site blog?
I have a client who uses blogger.com as their blogging platform, however this isn't helping to build the depth of their domain. They like to use this because it is easier for them than to create a blog post in their wordpress website. I am wondering if adding a feed to their site on a dedicated blog page would help SEO at all or would it be best to teach them how to use the wordpress CMS to blog? I was thinking that by adding the feed since it is their original content that it might have a similar effect. I know this is probably simple but I want to see what the moz community says. Thanks.
On-Page Optimization | | ReputationCrew0 -
Site Duplicated despte redirect
Buon pormeriggio from I can smell Whaler Chips Through the window Wetherby,
On-Page Optimization | | Nightwing
When you Google Thakray Medical Museum 2 sites appear in the SERPS, yikes! Now the .org site is no longer hosted & point to the .co.uk site when clicked on but in a nutshell I wantto get rid of the .org site
as illustrated here: http://s216.photobucket.com/user/zymurgy_bucket/media/two-versions-same-website-yikes_zps182e6e12.jpg.html Actions taken so far:
1: Wembaster tools re index request for the .co.uk site
2: Redirect configured to point .org site to the .co.uk What else is left apart from updating the xml site but ultimating i do not want to see the the .org site but it doesnt exist (well id did a few month back but is no longer hosted so i am told) Any insights welcome,
GRazie tanto,
David0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
Duplicate Content - Site Wide or Internet Wide?
Hello... I am creating a new website and i was wondering how you guys would define duplicate content? If my new site had the same page titles and descriptions as my existing site, would that be duplicate content? Or does duplicate content mean same titles and descriptions in the same site? I'm wondering if i can upload the same database (with page titles and descriptions and alt tags) to my new site or if that would be looked at as duplicate... Thanks
On-Page Optimization | | Prime850 -
Numbers above actual site content
Most pages on my website contain many numbers above the actual text on the page. This is useful for users and looks good on an actual view of the page. However, when a bot reads the page it appears as rows of numbers with a few sentences at the bottom of the page. Does having these number have a negative SEO effect? If so, should I change them to something such as an image so they aren't readable by search engines?
On-Page Optimization | | theLotter0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0