Value of Links WITHOUT anchor text?
-
Does having links without or with irrelent (such as your name on blog comments) anchor text improve your SERP ranking?
-
Hello Lindz1, Firstly the anchor text is widely considered by leading SEO experts as one of the most influential factors in search engine rankings. This is supported by search engine representatives. Why? Because the anchor text shows the search engines what the page which is being linked to is about.
The fact is If there may be NO visible anchor text detract or even eliminate the link value in the search engines.
-
Yes, absolutely. Anchor text is one indicator of topic of the page, but the link itself is valuable regardless of anchor text.
Most links in a "natural" link profile won't have ideal anchor text. Your brand name, the raw URL, and things like your personal name or "click here" will typically appear frequently, so those are good things to have in your link profile alongside your optimized anchor text links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still important anchor text?
Hi folks, my question is related to inbound links how important is anchor text? Can you give me one example? Also what about outbound links. Should I add longer anchor text? Miško Macolić Tomičić
Link Building | | Eurasmus.com0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
When buying used domains, how do i see the links pointing to that domain? OSE not showing links
when buying used domains, how do i see the links pointing to that domain? Sometimes the open site explorer doesn't show any links to the domain, especially if the domain is parked. Obviously a domain for sale with 1000 domains linking to it has lots of SEO Value right? Thanks mozzers!
Link Building | | Ron100 -
Anchor text in blog boilerplate
At the end of our company blog posts, we have a short paragraph about our main service using anchor text linking to the homepage. I read somewhere (but can't for the life of me find it again) that this method can lead to Google ranking these blog posts lower than if they weren't there. Is there any correlation between internal linking using boilerplate anchor text and lower ranking for those internal pages? I understand that this isn't a top priority as Google is placing less value on anchor text, but don't want to do anything that could potentially hurt, either. Thanks.
Link Building | | brandonRT0 -
If Anchor Text is dead, how do I target certain keywords?
I get it, a truly authoritative source will not be able to control the exact anchor text that others link to it with. Google is trying to deliver the most authoritative source, so non-exact anchor text is more likely a good option for them. This makes total sense and I have been varying the anchor text of my blog posts. But this begs the question: How am I supposed to know I am increasing my rankings for the high volume key words in my industry, and not leaving it up to Google to decide which keywords are most important?
Link Building | | CleanEdisonInc1 -
Value of International Links
Does international link building make sense for US websites (.com domain)? The links we could acquire are from websites in the same niche, but I read on a forum that Google will disregard (devalue ?) international links. There is work involved in getting such a link, so it's quite important to find out whether they are worth the trouble.
Link Building | | propertyshark0 -
Amazon Affiliate Link Values
I'm fairly new to the whole SEO and link building scene so I'm trying to get a handle of high value, low value, and negative value links. For example, I had a discussion with my boss on the idea of affiliating our e-commerce site with Amazon. From a business standpoint, it'd probably increase sales. However, I was wondering if those links would have value for search engines? Thanks
Link Building | | Robdps0 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0