Rotating Banner Ad Value?
-
Sorry if this has been discussed couldn't find a post about it.
Was wondering the potential link value of a rotating banner link.
Situation 1: A site that wants $50/CPM. Those impressions are random throughout the month and can be on any page within the site.
Situation 2: A sidebar banner ad that rotates with other banners.
Will these links be recognized and is there link value?
Thanks
-
Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.
Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.
-
Yea just got through reading the article. Makes sense now, Cheers
-
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
-
Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.
-
It would really depend on how the links were implemented on the site serving them.
However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've had to share this for the comedy value!
One of our clients today has sent over a list of keywords which he hopes to be ranked on page one for, please check these out and try not to laugh. All the existing Birmingham xxxx searches Hosted Voice Cloud Communications Cloud Solutions Cloud Services Pure Cloud VoIP Telephony Communications Unified Communications Fixed line SIP & SIP Trunks Broadsoft Yealink Contact Centre & Hosted Contact Centre Cyber Security Ransomware Open DNS Secure device management IoT – Internet of Things CISCO Meraki partner System manager Routers Switches Virtual stacking SOPHOS UTM partner SOPHOS Silver partner General Data Protection Regulation Business Mobile Mobile / Mobility M2M – Mobile 2 Mobile EE Vodafone O2 Managed print Photocopier / Printer Ethernet Leased Line EoFTTC FTTC ADSL2+ Broadband Connectivity WiFi CMX location analytics High capacity 802.11ac Automatic RF optimisation Security radio Identity-based firewall AC Dual Band Cloud managed wifi MDM – mobile device management Critical data Insurance Critical data Storage Collaboration I'm not sure he understood why I wanted to gather this information but he's defiantly not got the right end of the stick!
Intermediate & Advanced SEO | | chrissmithps0 -
Can adding "noindex" help with quality penalizations?
Hello Moz fellows, I have another question about content quality and Panda related penalization. I was wondering this: If I have an entire section of my site that has been penalized due to thin content, can adding "noindex,follow" to all pages belonging to that section help de-penalizing the rest of the site in the short term, while we work to improve those penalized pages, which is going to take a long time? Can that be considered a "short term solution" to improve the overall site scoring on Google index while we work to improve those penalized pages, and, once ready, we remove the "noindex" tag? I am eager to know your thoughts on this possible strategy. Thank you in advance to everyone!
Intermediate & Advanced SEO | | fablau0 -
Do Query Strings strip SEO value?
Hopefully a quick Yes No answer to this one but if I site links to my site as follows: www.mysite.com/?gclid=CNuG0Kasfy7oCFfMbtAodZg4AIw Is there value in that link still?
Intermediate & Advanced SEO | | Marketing_Today0 -
Using rel="nofollow" when link has an exact match anchor but the link does add value for the user
Hi all, I am wondering what peoples thoughts are on using rel="nofollow" for a link on a page like this http://askgramps.org/9203/a-bushel-of-wheat-great-value-than-bushel-of-goldThe anchor text is "Brigham Young" and the page it's pointing to's title is Brigham Young and it goes into more detail on who he is. So it is exact match. And as we know if this page has too much exact match anchor text it is likely to be considered "over-optimized". I guess one of my questions is how much is too much exact match or partial match anchor text? I have heard ratios tossed around like for every 10 links; 7 of them should not be targeted at all while 3 out of the 10 would be okay. I know it's all about being natural and creating value but using exact match or partial match anchors can definitely create value as they are almost always highly relevant. One reason that prompted my question is I have heard that this is something Penguin 3.0 is really going look at.On the example URL I gave I want to keep that particular link as is because I think it does add value to the user experience but then I used rel="nofollow" so it doesn't pass PageRank. Anyone see a problem with doing this and/or have a different idea? An important detail is that both sites are owned by the same organization. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
Adding magento shop to webmaster tools
Hi Guys This week is launch week so I'm just finishing off a few things ready for launch. Quick question for e-commerce guys. When adding the new site to webmaster tools, should we be adding each store i.e trespass.com, trespass,com/us and trespass.com/row as seperate sites or one site trespass.com but with 3 xml sitemaps? Thanks
Intermediate & Advanced SEO | | Trespass0 -
Advance SEO: Values accepted in google parameters
Hello Mozzers, What values are accepted in parameter field in webmaster? I want to block URL's with + in them. Parameters does not seem to accept + as a valid value Thanks!
Intermediate & Advanced SEO | | MozAddict0 -
Will changing website subject affect the value of excisting links?
What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value? There will be a new subject, new pages, new structure...
Intermediate & Advanced SEO | | xicero0 -
Could adding canonical tags to large Ecommerce site ever hurt rankings? Temporarily?
We have a really large site we're working on who's product pages rank well for the most part but also have multiple products listed in different categories with different URL's. I'm assuming there's no downside to adding canonical tags to these right? Its peak season so I don't want to do anything that could, even temporarily, bring down their rankings. Thanks!
Intermediate & Advanced SEO | | iAnalyst.com0