How best to optimise a website for more than one location?
-
I have a client who is a acupuncturist and operates clinics both in Chester and Knutsford in Cheshire the site performs well for Chester based terms such as "Chester acupuncture" this is the primary location the client wishes to focus efforts on but would also like to improve rankings for the Knutsford clinic and area.
I have setup local places pages for each clinic and registered each on different local directories.
Both clinic addresses are placed on each page of the website and have a map to each on the contact page.
Most of the on-page SEO elements such as page titles, descriptions and on-page keywords mainly focus on the term "Chester" over "Knutsford" is it advisable to target both locations in these page elements or will local search have an effect on this and will reduce/ dilute overall rankings for Chester clinic?
I haven't setup and separate page for each clinic location as this might help in terms of SEO for improving ranking for both locations but from a user point of view it would just duplicate the same content but for a different location and also would create duplicate content issues.
Any advice/ experience on this matter would be greatly appreciated.
-
Hi Bristolweb,
Thanks for coming to Q&A with your question. The best way to think of clients like these is not that you are going to be duplicating or diluting your initial efforts for their first location, but that you are going to create new efforts for their second location.1. Yes, create a unique city landing page for each of the two locations. But, no, do not duplicate any of the content on these two pages. You must write totally unique content for the two pages.
2. Then, brainstorm creatively with the owner to discover other things that make the two businesses unique. Perhaps, one week, the acupuncturist in location A is holding a seminar at his office, while the next week, the acupuncturist at location B is offering a new patient special. Start a blog on the site to begin highlighting the unique things that are happening at the two locations.
3. You are fine optimizing the website footer and main contact page for two addresses. Also, titles and meta on the main pages (like home and about) can be optimized for the two locations without much worry. But the idea here is to start building out new pages or posts that individually highlight the 2 locations.
4. Just remember, never duplicate anything. Always write fresh content.
Other than this, you are on the right track setting up the Google Place Pages and directory listings for the two different offices. If this effort can branch out into citation and review building as well, your client should see results.
Good luck!
Miriam -
I have worked on a site that targets two locations - for the terms that I have targeted in those locations they both rank number one. How I went about this was as follows: I setup a page on the website for both locations, optimizing all the relevant on page factors titles, headers, keywords in text etc. In your case you could focus on the clinics, how long they have been going and include testimonials from customers of each making sure that reference is given to the specific location. I also setup the URL structure to include the location targeted keyword for each page e.g Chester-acupuncture.html and Knutsford-acupuncture.html and I included the links to the pages in menu structure of the site. I then went about link building for each page getting both listings for their location. I also built group pages for each on Facebook and pointed them to the individual website pages. I went about pushing the social media exposure gaining members through offers and information building a rapport with users, this gained likes for both webpages. I found that this strategy lead to decent local rankings and traffic from the targeted place keywords. Obviously this is a brief summary of the strategy that worked for me, it took time and effort with analysis of my competition, but I gained the results I was after and I think you are looking for.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tool for getting a SiteMap url for a website with over 4k pages?
I have just migrated my website from HUGO to Wordpress and I want to submit the sitemap to Google Search Console (because I haven't done so in a couple years). It looks like there are many tools for getting a sitemap file built. But I think they probably vary in quality. Especially considering the size of my site.
Technical SEO | | DanKellyCockroach2 -
Youtube SEO Best Practices
Does anyone know where to find a list of SEO best practices for Youtube? Specifically...does anyone have thoughts on the SEO benefits of an @domain.com login vs @gmail.com login? Or is adding my url to the "Associated website" channel setting sufficient for SEO purposes?
Technical SEO | | brianvest0 -
How to point a framework to your website
Hi, my client use the NJOYN framework to insert all of the new job post on his website. The problem is that this framework is not hosted at the same place that his website is hosted. This create 2 domain name. First: Example.com second: example.njoyn.com How can I tell google that example.noyn.com link with the site example.com? Can I do this by simply 301 redirect the domain from example.njoyn.com to example.com? I know that this is a framework, is there a way to have access to their htaccess file? Finally, is there a way to rewrite example.njoyn.com/job1 to example.com/job1? Thanks alot
Technical SEO | | bigrat950 -
One page templates
Hi, I have in plan to implement One-page template (http://shapebootstrap.net/wp-content/plugins/shapebootstrap/demo.php?id=380) is someone have experience how this type of page have SEO problems? Best regards
Technical SEO | | komir20040 -
.htaccess when integrating one website into another
My client would like to integrate one of it's smaller websites into its main website. I've identified around 20 pages which I'd like to 301 redirect to specific pages on the main website, and this is simple enough. The problem I have is that I am not sure how I can then put a catch-all to redirect all other pages on the site to the homepage of the main website. I'd originally though something like this would work: redirect 301 / http://www.mainwebsite.com/ (catch-all)
Technical SEO | | AndrewAkesson
redirect 301 /about.asp http://www.mainwebsite.com/about (specific redirect 1)
redirect 301 /latest.asp http://www.mainwebsite.com/news (specific redirect 1)
etc. Any ideas?0 -
Multiple businesses, one location
We are a dealership group, we have 2 locations that have multiple brands/multiple business names. IE Chrysler store along with smart... and Infiniti along with Mitsubishi. On Google Places, we can only claim one location per business (based on their guidelines), yet these brands are different. Any suggestions on overcoming this obstacle?
Technical SEO | | autoczar0 -
Multi- language URL best practices
we have two different content perlanguage (Fr. EN )) they are not Duplicated and they are completly different. what is better for the URL a language sub domain or a folder fr.mycompany.com or mycompany.com/fr/
Technical SEO | | omarfk0 -
Why googlebot indexing one page, not the other?
Why googlebot indexing one page, not the other in the same conditions? In html sitemap, for example. We have 6 new pages with unique content. Googlebot immediately indexes only 2 pages, and then after sometime the remaining 4 pages. On what parameters the crawler decides to scan or not scan this page?
Technical SEO | | ATCnik0