Noindex, nofollow on a blog since 2009
-
Just reviewed a WordPress blog that was launched in 2009 but somehow the privacy setting was to not index it, so all this time there's been a noindex, nofollow meta tag in the header. The client couldn't figure out why masses of content wasn't showing up in search results.
I've fixed the setting and assume Google will spider in short order; the blog is a subdirectory of their main site. My question is whether there is anything else I can or should do. Can Google recognize the age of the content, or that it once had a noindex meta tag? Will it "date" the blog as of today? Has the client lost out on untold benefits from the long history of content creation? I imagine that link juice from any backlinks to the blog will now flow back to the main site; think that's true?
Just curious what others might think of this scenario and whether any other action is warranted.
-
Thanks Dan. One thing I found interesting is that Google Webmaster Tools doesn't offer any alerts about pages that aren't indexed because of meta tags, only about those included in the robots.txt file.
-
Hi
Great responses Matt and Ben, thanks!! Only things I could add are;
Webmaster Tools
- Check google webmaster tools every few days for the first 2-3 weeks.
- You may turn up some 404s or other types of errors that should be corrected.
- And keep your eyes out for any other warnings
Analytics
- You're going to spike your traffic (potentially, hopefully) in analytics big time, or at least skew the data
- Use filters and advanced segments to separate blog traffic so you can still analyze things even after a potential spike in blog search traffic.
- At minimum make an annotation of the date you made it indexable.
Dates
- Regarding the dates, I did come across this recently - I have not tested, so please take it with a grain of salt - removing dates from the SERPs - I would only recommend trying it if the content was not "time sensitive" (like a cooking recipe).
Hope all this helps!
-Dan
-
Thanks for the clarification Ben. I think I'll leave older posts as is. They've been actively posting several times a week, so there should be enough fresh content. My hope is that Google recognizes the age of the blog because it's my understanding that age factors in the ranking algorithm.
-
Ahh yeah my bad, ignore that bit. I think you'd still want to make a subtle change to each post so WordPress can set the date updated flag on the sitemap to today, that way Google will put a higher priority on the content when indexing your site.
-
Thanks, the site maps are a good idea. Ben, I'm not sure what you mean about making the content different to what Google has in its index. Because of the meta tag, it doesn't have any content in its index, right?
-
You've done the most important step (removing the noindex/nofollow) tags. The only additional thing I would do is submit (or resubmit) the XML sitemap to Google. Make sure that XML sitemap is perfect and error free so that you don't create any additional errors.
Google should be smart enough to recognize the dates. I've never had a situation where it was years between publish and index. I have however had situations where it was days or weeks in between publish and index and in those situations Google has recognize the date. I'd imagine the same is true here (assuming of course, you have the date in a recognizable format and don't change the date to today).
I'd be curious to find out what happens. Definitely update this Q&A when you find out what happens!
-
I would probably re-arrange some of the paragraphs (or add some more content) to the old posts and update them in WordPress, this then makes the content different to what Google has in its index.
I would then use the Yoast WordPress SEO plugin to regenerate your sitemap. Since you've updated and added new content to the posts their last updated date would have changed so Google will probably see this as revised content. I would submit to all major search engines as your first port of call.
In terms of the "link juice", I would say that Google will still count links to the article as a ranking factor, but because you have noindex the content wont appear in search results. So the content will have a fairly good page rank (possibly) but its being held back by the exclusion of the search engine index.
Now that the setting has been changed and the sitemap / content has been updated you should start to see the results in the search results in due time.
You could also add a few new articles of content to the blog and publicise that over social media to help get back in the game a bit quicker.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this nofollow tag written wrong?
I'm doing a link audit and came across this nofollow tag: [http://www.jampaper.com/Envelopes](<a class=)">www.jampaper.com/Envelopes Does it matter that the nofollow tag is at the front? Shouldn't it after the URL?
Technical SEO | | jampaper0 -
Can you noindex a page, but still index an image on that page?
If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....
Technical SEO | | WebServiceConsulting.com0 -
Which domain should i set up a blog on?
I have a client who uses a .com for there website in Australia. Were now building an external blog which will be on a subdomain. We recently discovered they also own the Australian version of there domain name. Should we build there blog on: blog.currentdomain.com 2) blog.newdomain.com.au Thanks
Technical SEO | | acs1110 -
Noindex Pages indexed
I'm having problem that gogole is index my search results pages even though i have added the "noindex" metatag. Is the best thing to block the robot from crawling that file using robots.txt?
Technical SEO | | Tedred0 -
Guest Blog Posts (Originally Seen on . .)
We are making a push to get our blog posts featured on other blogs, and bring in guest bloggers. We figured we could just repost a blog post on our blog, and link back to the original post. Obviously this provides some link juice, but do you think it's a bad idea because of duplicate content? Specifically, I'm also a Huffington Post blogger, so I have the option of writing an article, posting it on our site and HuffPo, and linking back to the original to give us links. Any advice?
Technical SEO | | moziodavid0 -
Feedburner - Why Sending My Blog Posts A Day After I Post Them?
I have my feed setup through feedburner for my wife's blog ktlouise.com. Whenever she posts a new blog post, it doesn't get emailed to her subscribers until the next day. Does anyone know how to change this so that the updates go out the same day? Thanks for the help! REF
Technical SEO | | FergusonSEO0 -
Should I add my blog posts to my sitemap.txt file?
This seems like it should be an obvious no, just because of the amount of work that would entail, and then remembering to do it every time I make a post, but since I couldn't find anything on Google about it and have never heard anyone mention it, I figured I'd ask.
Technical SEO | | UnderRugSwept0 -
.htaccess file in wordpress blog
I want to redirect non www to www in blog hosted by wordpress. Where can i find .htaccess file ? Shall i have to create a new one ? If yes, where should i upload it ? Thanks
Technical SEO | | seoug_20050