Bounce rate and average visit time in an e-commerce site
-
Dear all,
I am managing a Belgian online pharmacy (www.pharma2go.be) . The online pharmacy has a quite high bounce rate (+/- 79%) and low avg. visit time (< 1 minute).
This could somehow be related to a choices that have been made in the past to also build the site in English (but without English product texts available - only Dutch and French). The reason is that people all over Europe could order.
Another reason could be that also product on prescription are shown which cannot be ordered. This was chosen to still offer the visitors the product leaflets as a service.
I am wondering if it would be beneficial for SEO to remove the English version and the on prescription products. At least if this would lower bounce rate and increase the average visit time.
Thanks for your input.
Kindest regards,
Stefaan
-
Tx Alan for the clear explanation
-
no,
Bing for example will see if your result is clicked on, and if that user cames back and searches for the same keyword again within a short period of time, then they will see your result as a bad resullt and you will loose rankings, google may do somthing like this also, BUT, this is per keyword, keywords where the user finds your site as a good result will continue to rank.
Image you have a page about geology, called The Stones, you may get a lot of rolling Stones fans comming to your site, but see its about rocks, and not rock music and leave again, giving you a high bouce rate, but this would not affect your rankings for geology.
If you had a site all about the Paris of greek mythology, you may get a lot of hits but a high bouce rate because of people looking for the Paris the city or Paris Hilton, but if you had a site about Hecuba the mother of Paris of greek mythology, then i would say you would get fewer hits but with a lower bounce rate, but in the end you would prorobaly get somthing like the same amount of genuine vists to both.
-
Tx Alan.
I asked the question since somebody from an SEO company told us that our bounce rate and visit time were not good. That we should strive towards numbers usch as 40% bounce rate and visit time of avg 2 minutes. That is why I try to understand the reasons behind.
If I understand you well, you don't think this impacts substantially our rankings?
Regards,
Stefaan
-
Bouce rates should be seen as reletive, you may have a site that ranks for a lot of keywords that dont convert, there are many reasons why you can have a high bouce rate.
I would not worry so much. if it suddly moves then i would wonder why, but if it is constant, then so be it.You can look at what keywords are causing the bounce, that may explain it .
-
Hi Istvan,
Thanks for your response. If you give me your email adress I can give you access to our Google anaytics. I would really appreciate your opinion on it.
Regards,
Stefaan
-
Hi Stefaan,
My question would be the following: Did you try to segment the pages? I mean You can look at the general numbers, but maybe you have something on the product pages where people bounce away or you can have something on category pages, or maybe you are targeting your home page instead of targeting the "language" pages.
Try to look at more detailed numbers (this way you will have a better knowledge of what, where and why? at least this is what I am trying to get out from the web analytics in these cases).
I hope that helped,
Istvan
P.S. If you need help then maybe if I can have a look in the Analytics number I can give you a more specified reason.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
Stop Google crawling a site at set times
Hi All I know I can use robots.txt to block Google from pages on my site but is there a way to stop Google crawling my site at set times of the day? Or to request that they crawl at other times? Thanks Sean
Intermediate & Advanced SEO | | ske110 -
What is wrong with my site?
I could use suggestions/input. My site is consistently being beaten by doorway pages with zero to no content. In fact, on the keyword "lawrenceville plumber" I am being beaten by a KID with a blank wordpress installation. I really need help determining what my issues are and what I can do to help. According to all of the graders, ranks, etc my site is great. I have written tons of unique content, have added a blog unique articles and self-helps. Please help! My site is www.akinsplumbing.net. Thanks!
Intermediate & Advanced SEO | | chuckakins0 -
Do sites like these really work?
http://www.linkaloha.com/ This company claims to have a good tool. To me it looks like spam. They claim to automate link building and they claim to use Googles Panda to their advantage. This site does however use link diversity, not sure about how relevant the sources are for each keyword... Would this fall into black hat or gray area SEO?
Intermediate & Advanced SEO | | SEODinosaur0 -
Optimize a Classifieds Site
Hi, I have a classifieds website and would like to optimize it. The issues/questions I have: A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)? Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city. The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation? I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site. Cheers!
Intermediate & Advanced SEO | | ketan90 -
Can this site be optimised?
I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page is that true and what is the way around it if any.
Intermediate & Advanced SEO | | duncan2740 -
Why does this site rank on the 1st page
i dont mean to be calling any site out im just scratching my head on this one.- I can't see any signal that would make it worthy of ranking on the first page for keyword loose diamonds. page http://www.jewelryexchange.com/DiamondResults.aspx Am i missing something all tools seem to say the site isn't worthy- All help appreciated
Intermediate & Advanced SEO | | DavidKonigsberg0