Preserving Link Value
-
My client has an existing domain, domain A. They recently purchased and absorbed another company with their own domain, domain B.
For marketing purposes company B will be rebranded as company A. They want to redirect domain B to domain A.
The problem is that company B has by far the more visible domain, with 4x the number of inbound links.
If I redirect domain B to domain A, what will happen to these links? I'm thinking their value will be lost.
-
Assuming these companies are closely related in market you might just get away with 301 redirects.
Is it perhaps possible to port the actual content on domain B to domain A (for example blogs, news items, events etc.), pretty much anything that has heavy backlinks? You might want to give the 'top pages on domain' tool by SEOmoz a go to see which pages are most important to conserve link value for.
-
If you do permanent redirects to the new site all the link juice shouldn't be lost, just a fraction.
http://www.seomoz.org/learn-seo/redirection
http://www.seerinteractive.com/blog/301-redirect-test-how-much-link-juice-are-you-losing/2010/04/09/
SEOmoz says around 90-99 percent of the juice will be passed.
Another idea is to contact some of the websites that site B got their links from. You could introduce yourself and say that site A now owns site B, and you could politely ask them to change the links, or post an update in the blog post/content page that links to site B. This could also help you get some new links for site A by establishing a relationship with these outlets that you know give quality links to good sites.
Good luck with the transition.
Vinnie
-
That sucks...
A year ago I would have said to create a portal of domain B with shallow content that links to domain A. I was in the same situation.
The problem is that nobody is going to feed domain B if the company becomes non-existent. The page will drop eventually. Besides that, google doesn't seem to like shallow portal websites ;).
Right now I would:
- Create a 'our company is now ....' email template
- Fire up OpenSiteExplorer and find backlinks for Domain B
- Aks all these nice people to change their link to the relevant Domain A page
dirty work...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Surge in spammy links
Hi, Our website www.foodjet.com has recently seen a huge amount of spammy incoming links to non-exisiting URLS: They all target pages that lead to a 404 and which clearly do not exist on our website. Since they have started to appear our DA has plummeted. I have already disavowed some domains, but more re-appear just as fast. I have also checked if our site has been hacked, which does not seem to be the case. What am I missing? And/or what can I do?
Technical SEO | | FoodJEt0 -
How are these links being displayed?
How does one markup their site to get the small sitelinks to appear in SERP listings as seen in the example image below? jJiQYy3
Technical SEO | | SelectHub0 -
Competitors Dodgy Link Profile - How to handle?
Hi All, One of my competitors doesn't seem to mind collecting links with no relevance and over optimisation of anchor text also leaves me scratching my head as to ho wit's possible for them to still get the rankings they do. My question is how do I handle them from a competitive point of view? Do I pay for a batch of poor links to topple this competitor? Or do I bide my time? Thanks
Technical SEO | | Mulith0 -
Does Yelp pass link juice?
This is probably a profoundly obvious question, but I can't seem to find an explicit answer on the internet, so I'll ask it here: Yelp's links out to local business websites are not nofollow'd, but they go through a javascript-based redirect. My understanding is that javascript redirected links do not pass link juice, so a link from a yelp profile will not directly impact my page authority; however, it looks like yelp does use nofollow judiciously for internal links, so I don't understand why they would allow follow for these "useless" outbound links. Do yelp's javascript-redirected links pass link juice?
Technical SEO | | tvkiley0 -
How to measure number of links out from a page
Following on from earlier Q, what do you all use to count links out from a page. I believe there is a bing tool which does this, though rather than a list of sites a simple number would be ideal?
Technical SEO | | seanmccauley0 -
Internal Linking
Where is the best information on internal linking. I'm so confused and everything I read says something different. Ahhhh Thanks
Technical SEO | | meardna770 -
Effect of rel canonical on links
Has anyone done any experimentation on how Google treats links that are on a page that is being "rel canonical'd" to another page? For eg, example.com/b has a canonical pointing to example.com/a How does Google treat the internal links that are on page example.com/b?
Technical SEO | | Burgo0 -
Should I have a 'more' button for links?
I have a website that has a page for each town. rather than listing all the towns with a link to each, I want to show only the most popular towns and have a 'more' button that shows all of them when you click it. I know that the search engine can always see the full list of links and even though the visitor can't this doesn't go against Google guidelines because there is no deception involved, the more button is quite clear. However, my colleague is concerned that this is 'making life hard' for the search engines and so the pages are less likely to be indexed. I disagree. Is he right to worry about this??
Technical SEO | | mascotmike0