Is Penguin Internationally Implemented?
-
Did Google rollout Penguin internationally yet?
-
Yes, Google rolled out this update globally (which is rare for them to do. I think this is the first time they have done it on a big algo update, but I might be wrong on this one).
Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Switch to Separate URL Configurations for International SEO?
We run an ecommerce website and sell to customers in the US and Canada. We recently realized that the way we serve content to our users isn't Google's recommended way. We use locale-adaptive pages in that some content changes slightly depending on where we think the user is located based on their IP address. But the URL doesn't change. Google's stance on locale-adaptive - https://support.google.com/webmasters/answer/6144055?hl=en&ref_topic=2370587 That being said, the changes are quite minor. It is usually only pricing and currency that changes depending on if we determine the user to be based in Canada or the US. However, I understand that there can be problems related to this configuration because of GoogleBot primarily using a US-based IP. We decided that the best course of action for us is to serve US content as our default content on all of our existing URLs. And Canadian content would be served using new url paths such as: example.com**/en-ca/**product1. All of this would also be configured to use hreflang tags. The problem we have run into is that it is a pretty huge development challenge to reconfigure how the site serves content when we have been using locale-adaptive for over a year. So developer resources would be taken away from other tasks and put toward this one for a relatively long time. Based on this information and the fact that we would like to both rank better in Canada and to follow Google's recommendations, how important would you say this change would be? I realize this isn't a black and white question and it depends a lot on business goals and preferences. However, I need to be able to gauge as best as I can how necessary it is to do this in order to make the decision of whether to do it or not. Any input is greatly appreciated!
International SEO | | westcoastcraig1 -
International SEO - Targeting US and UK markets
Hi folks, i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy). The site has been set up as gTLDs: www.example.com They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version). If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC? They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are: Add new property - www.example.com/uk and and set up geo targeting for UK Existing property - www.example.com/ set up geo targeting for US In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)? Few considerations: Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)? Thank you all in advance for looking into this David
International SEO | | Davide19840 -
An International SEO Conundrum
Hello all, I'm looking for opinions on this. Imagine there is a website example.com in English and the company 'Example' wanted to translate some of the pages (not not all) in to Russian. So they set up example.com/ru and translate the key pages into Russian. But half of the pages on.com/ru are left in English and there are no plans to translate them. How would you handle the pages in Engish on .com/ru? My thoughts are that they should: Canonicalise to the same versions on .com, and... Remove RU hreflang tags from the pages on .com/ru which are in English Otherwise, users searching in English with Russian browser settings could land on a page in English but then navigate to a translated page in Russian (+the menu navigation items will be in Russian) = bad UX. Not to mention they would be telling Google a page is in Russain but Google would be crawling English. So IMO, the best option is to use canonicals for this so that the .com version of the page is indexed. Then when a user lands after searching in English they will always be served English pages within that session. If English speakers/searchers land on the .com/ru page that would lead to a website half in one lang and half in another. I'm aware that Google recommends not using rel="canonical" across country or language versions of your site, but I believe they are making that recommendation based on an assumption that all pages are going to be translated to another language. In this case, there is no intention to do that, ever. Thanks for your thoughts and opinions. Cheers, Gill.
International SEO | | Cannetastic0 -
Lost local organic rankings and international issues
Hi Everyone, Hoping we can get some help from our fellow Mozzers (Mozee's? Mozites?) We have 3 TLD's .com.au .co.uk & .com We noticed an issue a couple of weeks ago where we suddenly lost a lot of our search rankings for keywords on the .com.au site that we'd been top with for a long time. A lot of our Australian visitors were coming through our US site. US & UK sites got increased ranking results. We fixed up what we thought were the issues (Potentially HREF Lang issues and old sitemap issues). Google Search Console is still telling us we have some HREF Lang Errors, (but this could be waiting an updated crawl as the number is decreasing) Our main domain example.com is now showing up as first result in google.com.au search and the example.com.au doesn't show up until page 4 (prior to 2 weeks ago it was number 1) Any input would be appreciated...
International SEO | | tinyme0 -
How to set up international SEO for english speaking countries
Hi, My company have offices around the world. However they also provide different services and products depending on the region. For example our offices in the USA, UK and Australia all provide different services to each other. My question is, how do I set up my WordPress website up to cater for these different countries and services? I think the simple answer would be to build a separate website for each, but this would be too costly and we don't have the resources to maintain all three. Many thanks for your time, Tom
International SEO | | CoGri0 -
How to make Google consider my international subdomain relevant?
We have recently started to look deeper into international SEO. We have search engine optimized our international landing pages, title tags and meta descriptions with keywords etc. so each of the international language we support is SEO'ed for the local market. We support 12 languages, and each of them are located on a subdomain. That means if we say our site is helloworld.com, a person from Germany that lands on this site can switch to German and will then be redirected to de.helloworld.com and all content will be in German. Our problem is that we develop cloud-based software, we have a significant amount of traffic, but whenever we get media coverage or people link to us from anywhere in the world they always link to the root domain which in this case then would be helloworld.com. That means if I go to google.de and type in the exact meta description or title tag we use in German, the Google search engine can't even find us because "I assume" Google don't consider our de.helloworld.com relevant because nobody has ever linked to this site. I would appreciate very much if anyone can give me some advice on how I can address this issue. Thanks a lot! Allan
International SEO | | Todoist0 -
Duplicate content international homepage
Hi, We have a website which is in english and dutch language. Our website has the following structure www.eurocottage.com:
International SEO | | Bram76
Dutch or English language ones the user has set his language in a cookie. www.eurocottage.com/nl/ :
Dutch language www.eurocottage.com/en/:
English language The .com and the eurocottage.com/nl/ and eurocottage.com have according to Google duplicate content because they are initial both in Dutch. What would be the best strategy to fix this problem? Thanks, Bram0 -
Ranking well internationally, usage of hreflang, duplicate country content
I'm trying to wrap my head around various options when it comes to international SEO, specifically how to rank well in countries that share a language, and the risk of duplicate content in these cases. We have a chance to start from scratch because we're switching to a new e-commerce platform, and we were looking into using hreflang. Let's assume an example of a .com webshop that targets both Austria and Germany. One option is to include both language and region in the URL, and mark these as such using hreflang: webshop.com/de-de/german-language-content (with hreflang de-de)
International SEO | | DocdataCommerce
webshop.com/de-at/german-language-content (with hreflang de-at) Another option would be to only include the language in the URL, not the region, and let Google figure out the rest: webshop.com/de/german-language-content (with hreflang de) Which would be better? The risk of inserting a country, of course, is that you're introducing duplicate content, especially since for webshops there are usually only minor differences in content (pricing, currency, a word here and there). If hreflang is an effective means to make sure that visitors from each country get the correct URL from the search engines, I don't see any reason not to use this way. But if search engines get it wrong, users will end up in the wrong page and will have to switch country, which could result in conversion loss. Also, if you only use language in the URL, is it useful at all to use hreflang? Aren't engines perfectly able to recognize language already? I don't mention ccTLDs here because most of the time we're required to use a .com domain owned by our customer. But if we did, would that be much better? And would it still be useful to use hreflang then? webshop.de/german-language-content (with hreflang de-de)
webshop.at/german-language-content (with hreflang de-at) Michel Hendriks
Docdata Commerce0