What is my next step for SEO?
-
My SEOMoz trial is drawing to a close and I have spent the month doing a ton of cleanup on my sites to remove errors and warning and otherwise comply with the basics of what I need to do to help position them. What I need to do now is take the next step and move them "up the ladder."
SEOMoz looks good and I don't want this to sound like an ultimatum but I am also getting better at Google Analytics and their Webmaster tools. The question is, "Should I pay the money to SEOMoz or just work with google?" I am a very small shop with a very limited budget. Also, time is of the essence...I am prepared to continue my subscription if I can get an answer to the question: "What do I do next and how can SEOMoz help me where just knowing Google Analytics and Webmaster Tools can not?"
Thanks a ton in advance!
-
One of the most valuable things for me is the 'seo toolbar', I use this ALL THE TIME for checking blogs to guest post on - I use myblogguest and usually receive between 5-10 offers, when 2 offers are very similar I use the tool bar to make my decision.
When I do this for guest blogging I see very good results, sometimes a blog may look visually better but could have a DA/PA 18-23 against a blog that looks rubbish but has DA/PA 50-60, I would have never known this without the tool bar.
I also use it to work out roughly how much more work is involved to jump rankings by comparing my stats against ones above me in the results.
-
I always want to be empathetic to the fact that for a small business, $99/month is a serious expense. Put in your shoes, I'd be thinking about your usage of the following:
- Use of http://opensiteexplorer.org for link evaluations, identify opportunities, analyzing the competition, etc.
- Use of http://pro.seomoz.org/tools/keyword-difficulty for SERPs analysis, choosing keywords, doing research, etc.
- Use of http://seomoz.org/seo-toolbar for on-the-fly analysis
- Use of http://pro.seomoz.org/ to keep track of KPIs over time, watch your six on error/warnings, track rankings, track social account growth, etc.
- Use of PRO Perks, Q+A, the PRO webinars, etc
If you're using 2+ of these regularly, it's likely worth staying and examining whether you're getting value and keep coming back. If not, then probably wise to drop the service (and hopefully we'll earn back your business as we keep growing our value/tools/data/info and your business scales, too).
Hope that helps!
-
The question I would ask is how important is it for you to get your sites 'up that ladder' and what is your time worth? If the answer is very and more than $10/hr, then I would say keep SEOMoz. It sounds like you've spend quite a bit of time on on-site seo...where I would now focus some time on is using the competitive analysis within SEOmoz to fully understand why your competitors for each of your sites are further 'up the ladder' as you put it. Then work backwords from there....I've find that tool in particular to be a valuable time saver. Also the reports are very useful in tracking and sharing your progress. Just my .02.
-
First off it's a monthly fee of $99 so your not locked into a 12 month contract, if you decide in 2 months time it's not for you, you can just end the account.
But more to the point, do you feel using SEOmoz has earned your company $99 in the knowledge you have gained?
Personally if your into SEO or do it for a living then SEOmoz is a must, if you want to learn how to climb the rankings or have a problem then I cant think of a better place to get an accurate answer.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url-delimiter vs. SEO
Hi all, Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes). For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this: www.test.ch/de/blog/b/an-article www.test.ch/de/s/management-coaching Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance Thank you in advance for your feedback. Greetings. Samuel
Moz Pro | | brunoe10 -
Is there an SEO checklist that I can follow for every new project?
I'm a very structured dude. I literally have to have every project in front of me in order to be productive. With that said, it would sure help me if there was a checklist to follow with at least the basics to both audit an existing website, to where they rank and what areas need improved and then another checklist that goes through each phase of implementing SEO for the first time either on a brand new website or an existing website that you're taking over... Any suggestions?
Moz Pro | | 2Spurs0 -
What are the restrictions/limitations to running SEO/Adwords in these countries?
What are the limitations or restrictions to running SEO/Adwords campaigns in countries such as China, South Korea, Japan, Brazil, Portugal, Spain, and Mexico?
Moz Pro | | ThomasCenterInc0 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
Find a 4xx or 5xx link referenced in an SEO Crawl Report
So I just got the Crawl Diagnostics report for a client site and it came back with a number of 4xx errors and even 1 5xx error. So while I can find the URL that has the problem, I cannot find the pages that have the links pointing to these non-existent or problematic pages. Normally I would just search the database for the site, but in this case I don't have access to it as the site is on a proprietary platform with no access other than to the CMS. Is there anyway to get the linking URL from the report? Thanks!
Moz Pro | | farlandlee0 -
SEO Moz ranking reports
I am confused. The SEO Moz ranking reports state that my site show show up in a specific position in SERP for a specific keyword yet when I google the keyword the ranking is different. Are these ranking reports merely indicative or are they supposed to be accurate?
Moz Pro | | casper4340 -
Is having the company's address in the footer (or header) of each webpage important for SEO?
Is having the company/office's address in the footer (or header) of each webpage important for SEO? Your page for the Geotarget tool says that having the address in this element helps search engines find your location. My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage? http://www.seomoz.org/geotarget
Moz Pro | | richardstrange0 -
302 (Temporary Redirect) & HTTPS - how to improve for SEO?
Hello, I have a crawl diagnostic warning that says 302 (temporary Redirect). My site is set up with HTTPS - is that the main reason I am getting this warning? I don't have a strong need for higher security SSL on my site, which is what I understand the main purpose of HTTPS to be so, to improve SEO, would I be better off getting rid of this and going with HTTP? Or would 301 redirects be a better option? Thanks for your help! Niall
Moz Pro | | NiallTom0