Website monitoring online censorship in China - what's holding us back?
-
We run https://greatfire.org, a non-profit website which lets you test if a website or keyword is blocked or otherwise censored in China. There are a number of websites that nominally offer this service, and many of them rank better than us in Google. However, we believe this is unfortunate since their testing methods are inaccurate and/or not transparent. More about that further down*.
We started GreatFire in February, 2011 as a reaction to ever more pervasive online censorship in China (where we are based). Due to the controversy of the project and the political situation here, we've had to remain anonymous. Still, we've been able to reach out to other websites and to users. We currently have around 3000 visits per month out of which about 1000 are from organic search.
However, SEO has been a headache for us from the start. There are many challenges in running this project and our team is small (and not making any money from this). Those users that do find us on relevant keywords seem to be happy since they spend a long time on the website. Examples:
websites blocked in china: 6 minutes+
great firewall of china test: 8 minutes+So, here are some SEO questions related to GreatFire.org. If you can give us advice it would be greatly appreciated and you would truly help us in our mission to bring transparency and spread awareness of online censorship in China:
- Each URL tested in our database has its own page. Our database contains 25000 URLs (and growing). We have previously been advised that one SEO problem is that we appear to have a lot of duplicate data, since the individual URL pages are very similar. Because of this, we've added automatic tags to most pages. We then exclude certain pages from this rule that are considered high-priority, such as domains ranked highly by Alexa and keywords that are blocked. Is this a good approach? Do you think the duplicate content factor is still holding us back? Can we improve?
- Some of our pages have meta descriptions, but most don't. Should we add them on URL pages? They would be set to a certain pattern which again might make them look very similar and could cause the duplicate content warning to go off. Suggestions?
- Many of the users that find us in Google search for keywords that aren't relevant to what we offer, such as "https.facebook.com" and lots of variations of that. Obviously, they leave the website quickly. This means that the average time that people coming from Google are spending on our website is quite low (2 minutes) and the bounce rate quite high (68%). Can we or should we do something to discourage being found on non-relevant keywords?
- Are there any other technical problems you can see that are holding our SEO back?
Thank you very much!
*Competitors ranking higher searching for "test great firewall china":
1. http://www.greatfirewallofchina.org. They are only a frontend website for this service: http://www.viewdns.info/chinesefirewall. ViewDNS only checks for DNS records which is one of three major methods to block websites. So many websites and keywords that are not DNS poisoned, but are blocked by IP or by keyword, will be specified as available, when in fact they are blocked. Our system uses actual test locations inside China to try to download the URL to be tested and checks for different types of censorship.
2. http://www.websitepulse.com/help/testtools.china-test.html. This is a better service in that they seem to do actual testing from inside China. However, they only display partial results, they do not explain test results and they do not offer historic data on whether the URL was blocked in the past. We do all of that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my website not ranking for it's brand name in SERPs but has been indexed by Google?
The website https://christchurch.crowneplaza.com has been live for a couple of months but is not being found in Google search results - even when searching for it's own brand name 'crowne plaza christchurch.' Google has indexed the site - but we are still not showing - https://www.google.co.nz/search?q=site%3Ahttp%3A%2F%2Fchristchurch.crowneplaza.com&rlz=1C1NHXL_enNZ735NZ735&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58j69i59l2j69i65.896j0j7&sourceid=chrome&ie=UTF-8 Any ideas as to why? I think it may be because their are two versions of the site, http and https, both with their own rel=canonical tags. Could this be the cause? Any help much appreciated.
Intermediate & Advanced SEO | | Timmy30 -
Can one back-link fluctuates ranking of website with thousands of back-links?
It happend to our website. We have seen major ranking fluctuations for our website because of one back-link. What kind of links those can be? Why Google is not stopping them even though they claim that such back-links will be taken care of?
Intermediate & Advanced SEO | | vtmoz0 -
Baffled by this site's inability to rank
Hi guys, I've been working on a site for quite a while and it has a really good link profile, excellent content, no errors or penalties (as far as I can tell) but for some reason it consistently ranks below a lot of thin poor quality websites with spammy EMDs and a few obviously paid links from old-skool business directories etc. It has a significantly higher DA and linking root domains that almost all of them. Also it just bounces around from #40 to #28 to#35 to #40 to #28 on a weekly basis for many of our primary keywords. There just seems to be no logic to this and it goes against everything I know and everything we're taught. (I should probably point out that I've been doing this quite a while and have a number of other sites ranking extremely well in quite a few different verticals), Has anyone ever experienced anything like this and what did you do? Before I throw in the towel it would be good to hear from others and try and understand why this happens and if there is anything else I can try to help my client and fix it. Many thanks in advance.
Intermediate & Advanced SEO | | Blaze-Communication0 -
What's the best URL structure?
I'm setting up pages for my client's website and I'm trying to figure out the best way to do this. Which of the following would be best (let's say the keywords being used are "sell xgadget" "sell xgadget v1" "sell xgadget v2" "sell xgadget v3" etc.). Domain name: sellgadget.com Potential URL structures: 1. sellxgadget.com/v1
Intermediate & Advanced SEO | | Zing-Marketing
2. sellxgadget.com/xgadget-v1
3. sellxgadget.com/sell-xgadget-v1 Which would be the best URL structure? Which has the least risk of being too keyword spammy for an EMD? Any references for this?0 -
Is a Rel Canonical Sufficient or Should I 'NoIndex'
Hey everyone, I know there is literature about this, but I'm always frustrated by technical questions and prefer a direct answer or opinion. Right now, we've got recanonicals set up to deal with parameters caused by filters on our ticketing site. An example is that this: http://www.charged.fm/billy-joel-tickets?location=il&time=day relcanonicals to... http://www.charged.fm/billy-joel-tickets My question is if this is good enough to deal with the duplicate content, or if it should be de-indexed. Assuming so, is the best way to do this by using the Robots.txt? Or do you have to individually 'noindex' these pages? This site has 650k indexed pages and I'm thinking that the majority of these are caused by url parameters, and while they're all canonicaled to the proper place, I am thinking that it would be best to have these de-indexed to clean things up a bit. Thanks for any input.
Intermediate & Advanced SEO | | keL.A.xT.o0 -
When Google's WMT shows thousands of links from a single domain... Should they be removed?
Hi, Looking at Google's WMT "links to your site" it shows few sites that have thousands of links pointing to mine. There are actually only 1-2 links pointing to me from a site that Google shows 2000.
Intermediate & Advanced SEO | | BeytzNet
I assume that it is simply because they don't have canonical tags. Should I ask for the 2 links to be removed? Thanks0 -
My website hasn't been cached for over a month. Can anyone tell me why?
I have been working on an eCommerce site www.fuchia.co.uk. I have asked an earlier question about how to get it working and ranking and I took on board what people said (such as optimising product pages etc...) and I think i'm getting there. The problem I have now is that Google hasn't indexed my site in over a month and the homepage cache is 404'ing when I check it on Google. At the moment there is a problem with the site being live for both WWW and non-WWW versions, i have told google in Webmaster what preferred domain to use and will also be getting developers to do 301 to the preferred domain. Would this be the problem stopping Google properly indexing me? also I'm only having around 30 pages of 137 indexed from the last crawl. Can anyone tell me or suggest why my site hasn't been indexed in such a long time? Thanks
Intermediate & Advanced SEO | | SEOAndy0 -
Quicksimpleinsurance.com is not getting any visibility in Bing/Yahoo! Any idea why? It's doing alright on Google.
I have a insurance wordpress blog that is not getting any visibility in Bing/Yahoo! It's roughly 2 years old and has been indexed in all three major search engines. It's doing alright in Google and actually showing some promising rankings. But it's nowhere to be seen on Yahoo!/Bing for any insurance related phrases. Any ideas what's wrong?
Intermediate & Advanced SEO | | Chadwickc20