Keyword Diversity: What Does it Mean?
-
I recently read this awesome article by Ian Lurie on the Portent blog: http://www.portent.com/blog/analytics/seo-analytics-middle-earth-style.htm
However, I keep getting stumped by what he means under the "Grade Yourself" section by "keyword diversity." Of course, I've tried to ask him, but he hasn't yet responded. Besides, I like to get the opinion of the SEOMoz crowd anyway.
So what is "keyword diversity"?
- Is it the total number different link texts out there linking to my site?
- The total number of keywords I'm actively tracking and optimizing for?
- The total number of phrases for which I rank in a Google search engine (if it's even possible to know that)?
Thanks,
Benjamin
-
Personally, I don't go by score. I go by content and what's best for the user and what's most "matched" or "alike" so it reads naturally. My intention isn't to sound smug, but when writing content, I can tell when it's stilted and the same word is used over and over (both my reading and doing a count of it) vs using variations of it. Also, there's tools that I use to at least get an indication if Google might think something's up (i.e., not diverse enough).
Also, my site isn't about one topic - we have a few core things, but we sell more than 30,000 SKUs so it's easier to be more diverse, even if there are similar variations (arc flash labels, cable labels, etc.) which makes it easier.
I track my site/words in a spreadsheet so I can make sure we're not optimizing the pages for the same words and competing against ourselves.
As for backlinks, that can get a bit trickier because I have less control on how people select to link to our site. For that, I monitor and when I feel it's needed, make suggestions and/or collaborate with other sites. (Keep in mind I have 50,000+ pages.)
-
So how would you go about assigning a score or a rank to your site's keyword diversity? For example, when would you say that a site's keywords are "too diverse" or "not diverse enough"?
-
It's all of those. Those are all ways you seem too fake and "perfect" and it flags Google. Similar phrases (ex: labels, labeling, labeling printers, identification labels, etc.) are all more natural variations of each other that hit home the essential core message (we're know labels!) in a more natural way than having just the word "label" everywhere.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best checking tool Keyword Cannibalization
hi guys i have a Keyword Cannibalization isuue, please Introduce best free tools for checking Keyword Cannibalization.
Reporting & Analytics | | 1001mp30 -
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Huge Traffic Drop after 301, Keyword and Schema.org Fixes
Hello there, I'm first gonna explain what I did to my website: I was using a 302 redirect to send from http to https, fixed it to a 301. My url has a keyword and I was using many pages with keywords as well. ex) www.keywordhaha.com/keyword-the-best , www.keywordhaha.com/keyword-easiest-on-keyword-market Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc... I was not using any crawler tools, so I added Schema.org, Json-LD and rdfa-node, which are all working properly. Synced my page with our Google+ page, which was recognised by Google Added a proper logo and fb:admins, and was recognised by facebook. After I did all this optimisations, I experienced an immediate traffic drop (10%) and my impressions/clicks according to the webmaster tools dropped 75%, in a 2 day period. Any ideas where there could have been a mistake? mPdhFdG.png
Reporting & Analytics | | jancpc0 -
A special character star (*) being shown under keywords in Google Analytics from 5th June 2014
We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014. It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14 Did any of you guys saw this in your google analytics account.....
Reporting & Analytics | | vivekrathore0 -
Large content snippets showing up as keywords?
I've started to notice something very strange: the search keywords report in analytics show a bunch of instances where a person copied large snippets of our site content and then pasted it into the search box. Half these searches are coming from the US and half from...India. I'm worried that this may be the sign of a competitor attempting to perform negative SEO on our site (though admittedly I don't know how). Anyone seen anything like this? Advice? Thanks!!
Reporting & Analytics | | SarahLK0 -
Can you filter referring keywords in Google Analytics by language?
Hi All! So yes, I know that you can see/filter the language that the computer or browser was set to (en-us, ru, fr, etc.), but if you look at the keywords used by visitors falling under "fr", some are in English. Is there any way to get, say, just the keywords in Russian - regardless of what the visitor's browser language was set to? Thanks! Aviva
Reporting & Analytics | | debi_zyx0 -
How do I track comparison shopping engine traffic with keywords?
I want to track comparison shopping engine traffic with keywords in Google Analytics. So, How can I get it done? I am using Google Analytics URL Builder to track traffic which are associated to comparison shopping engine. My product page URL load with following format when some one click on comparison shopping engine. Please, see format of product page URL Now, I have problem with tracking as follow. Please, see this Google Analytics traffic sources screen shot to know more. Comparison shopping engine traffic is going to track with other section and not indicate keyword. I want to track keyword which help me to understand more about my product feed performance. It will help me for better understanding regarding keywords which was searched by my customers to land on my website.
Reporting & Analytics | | CommercePundit0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0