When is link building an SEO priority? (vs. something else)
-
I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
-
My company just put up a website recently and I put speed, content, design and architecture first. But then when I did links this past month it gave rankings a huge boost. I still need to do on page optimization but have decided to design great landing pages first, then a blog then onsite seo last. As a warning though I would choose industry links and some general high reputation links to start. My website domain authority doubled last month and my page authority increased 33%.
I did the links myself. I would also be very careful about others building links especially the kinds that are automated.
-
check out yext.com. Citations are more important for local factors than link building. Manual link building almost becomes too tough and time consuming unless you are running your own affiliate gateways or running your own website where top position in the SERPs means A LOT, and you don't have to spend a lot of time talking with clients, making business deals - you know the whole 9 yards for agency stuff
-
Links are website fuel. A fueled up Pinto can beat an unfueled Formula 1 car in a race, so from my perspective, link building is always an SEO priority. You can rank a page with poor to mediocre on-page optimization if you have enough high quality links pointing to it.
Put your effort into acquiring links and make sure you have the on-page basics covered (keyword in title tag, meta description, h1 tag, page copy).
-
Thanks to both of you, I appreciate your reply and that post was helpful. The website I'm talking about is very well optimized w/onpage content, conversion points, etc., and has a strong number of links compared to competition. Local SEO could really bring some strong results for them, so I might go that route.
-
Local SEO involves link building too, so not sure what your question is there?
If you're looking to improve your SEO, you have to look at 2 things: your onsite optimization (is your site optimized for search engines?) and offsite factors (link building). If your site is already good, you should focus on link building. If your site could use some work, it could make sense to focus on that first before focusing on links.
Here is a good article on the topic:
http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building
-
I think link building can become a priority after these other important factors are in place.
Easily Crawlable
Good architecture and UX
Nice design
Great content
Acceptable conversion rate
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Local Link Building help!
Hi All, Looking for some help with where to begin link building for local small businesses. If the website is leading to a lawyer, doctor, or any type of professional service, I'm at a loss on where to start. I've tried looking into local directories, and I also know that if one of the clients has a reason for being linked in an online news article, those links should be pursued. Additionally, I've gone and helped to claim all local listings, and submitted to DMOZ and a few other directories. So if the website is just leading to a business that isn't running any events or specials worth writing about, what is the best way to acquire links? Thank you! Tyler
Link Building | | kbaltzell0 -
Link Building for Landing Page
Hey Guys, I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building. In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page. What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms? Or should we be deploying a longer term strategy of going after the competitive keyterms now? Thanks,
Link Building | | ecentricmarketing
Michael0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Link building, does query string matter?
Hi All, We have some partners which link to our site, and they put "?ref=SITENAME" so we Can identify the source of the link....but does this matter to the search engines? Does this count as a different page than the one without the query string? -Rasmus
Link Building | | rasmusbang0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0