How to rank 1000s of subcategories [E-commerce]
-
Hi guys, I run an eCommerce store that has 1000s of subcategories, yes it's a lot but my niche requires that many.
Using Traffic Travis, SEOmoz and other tools I can say that these are Easy/Very Easy to get ranked for. (Sounds good, but it's not that easy)
If I'm honest my site has on site SEO done however I don't have unique content on each of the sub categories as it would take to much time, should I spend my time adding unique content to each one?
I also need to increase page authority to my inner pages, how can I achieve this?
My competitors on each subcategory are linking to there other subcategory should I do the same? I'm just not sure how deep linking works.
My niche is printers/ink that's why I need lots of subcategorys however I'm just lost on what to do at the moment and I really need to increase sales!
Thanks for reading.
-
For top level categories we are trying to make very unique content. For similar subcategories there may be a little overlap in product description on the category page but we try to make sure they are atleast 70% unique. It's a subjective call, not a perfected science with that.
Taking the best sellers first is definitely the way to go about doing it.
I don't monitor page authority as much but our rankings have increased and stuck for rather competitive SERPs. There are a ton of other variables that went into our increased rankings so to say that adding unique content to a page "caused" a ranking increase would have to be tested out. I know it helped, just not sure to tell you how much.
You look more authentic to Google and Bing if you have unique quality content.
-
Write unique content for your top 100 pages. Wait a month to see the results and then decided whether it will take too much time to write all those pages.
-
Are you making 100% unique content? Or are you taking bits from similar categories and adding to it, it's really hard to do 1000+ with unique content. I might just focus on best sellers and see how I get on.
Has your page authoirty increased because of the content? Also have your ranks increased?
Thanks!
-
I have been working on an ecommerce site with probably 10% of the categories you have but I have seen incredible value from taking the time (no matter how much it it) in adding unique content to the pages. This will not only help you rank well but it will (as I have seen) give your product pages and sub category pages much more credibility.
My advice after having taken the time and still taking the time to do the (non glorious) work of a ton of on page optimization is to keep at it. Just grab yourself a big cup of coffee, a pair of good headphones and get to work. After a while you'll get a system down and be able to go through it much faster or you can outsource it to someone who can then follow your system.
Most of all with ecommerce, keep at it. Just plow through the incredibly monotonous tasks that it requires. Set up the system/method you need to go through for each on page area and then teach someone to do it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Ranking not collecting keywords
Hi, we recently migrated our blog to be on the same domain as our main website. It's been about a month. I have continued adding more keywords we'd like to track to our Ranking list on Moz. But it's been a week and the keywords are still not collecting. Is this something we need to fix on our end, or is there something going on with Moz? keyword ranking issues.png
Moz Pro | | CoveoSEO0 -
Local SEO does not rank well
Hello everybody, before 3 months i began seo in gialia.net.gr. Its an eshop based on symfony framework. We started with on-page seo optimization and after making links in directories, forums and article directories. After 2 months we saw rankings for niche keywords (γυαλια ηλιου, γυαλια ηλιου προσφορες) at 5th and 8th page of google.gr. Now, the rankings does down and i cannot unserstand the reason. I checked old backlinks with opensite explorer, and found some spam backlinks links (3/10). Is this the reason that seo not going well? I am very dissapointed and i would like to tell me you opinion about what is going wrong with that site. My customer owns one more domain, fotispapoulias.gr and i am thinking to move all the site that is running on gialia.net.gr to fotispapoulias.gr (301 redirect to all links). The fotispapoulias.gr ranks better in the same niche keywords without seo. Is it good idea? Will achieve better rankings or not? Thanks
Moz Pro | | simplewebsol0 -
Fresh Web Explorer: Will frequent posting of relevant links to own content in comments of blogs and articles hurt rankings?
Fresh Web Explorer finds daily about 10 articles/blog posts where I could post in comment section a relevant link to content on my own website, which I really belief may be of interest to many readers of the articles. I would like to do this for the traffic that these links are generating to my site (intention is not ranking improvement).
Moz Pro | | lcourse
Would I need to be concerned that it could affect negatively my ranking if I post so many times links to my own site in the comment sections and also considering that I would always link to the same about 5 landing pages on my site? To give some context. The site for wich I want to build links for is long established PageRank 6 site with legit links from about 1000 different root domains. I would only post to articles published within last 48h. Would I need to be concerned about the frequency of the posting and if so, any ideas what may be a reasonable frequency to post my links?0 -
Test page ranking in search engine
Is there a tool on SEOMOZ that allows me to get search engine ranking(s) for a specific page with a specific set of keywords?
Moz Pro | | Webxtrakt0 -
Why site is getting ranked in top three positions on Bing and Yahoo but not in Google?
My site Business-Training-Schools.com is getting descent traffic from Bing and Yahoo but very little from Google. Can you please help me in finding out the root cause of it?
Moz Pro | | HQP0 -
Which Google API do you use to creat a rank checking tool?
I can't seem to work this one out. Basically I want to make a very simple rank checker tool something similar to http://www.mikes-marketing-tools.com/ranking-reports/ where a user simply type in a domain and a keyword and in return is shown the position within the results. The problem is I can’t work out which API's I need in order to build it, does anyone know what I need to poke about with? It must work with Google and ideally with Bing and the rest
Moz Pro | | therealmarkhall0