High Rankings, Search Volumes & Low CTR
-
I'm hitting a roadblock: I've successfully optimized our company website for 5 keyphrases, 3 of which we're ranking #1 in Google.com for, and for which monthly search volumes in the US are > 10,000. Yet, our CTR for those searches is below 1%!!!
In plain words: people are looking for our industry, find us on as the first result, yet don't click on us! It's the first time I've experienced this in SEO and I'm wondering what is going on - and if anyone has suggestions.
Any help is appreciated...
-
Hi Florent,
For me if Webmaster tools shows me 1600 impressions and I'm on the first page, that means 1600 people searched for the term, I consider that search volume, this doesn't apply to search results where I'm not on he first page.
A 2.5 position can be real even if you are no1 for 6 weeks. The reason being is personalized results, you can be no1 on your results and be no 3,4 on other people results.
Are you sure that 15.000 searches are 'exact match' searches?
-
Hi Cornel,
The Google Webmaster tool indeed looks more accurate - but it doesn't give me an average search volume on Google, moreover it only provides with the impressions of our website for relevant key searches.
Furthermore, the Avg position on there doesn't seem accurate, as it displays 2.5 for one of our keyphrases, even though we've consistently been ranking #1 for the past 6 weeks.
What I don't understand is why the Google adwords tool would give an average search volume of 15,000 in the US for keyword X when the webmaster tool gives me an impression rate of 360 for the same keyword. The two should correlate, shouldn't they?
-
My volume estimates are from the Google Adwords tool - so I guess they could be broad? My rankings aren't personalized, in fact I've done them through the incognito window in Chrome on google.com and even tried through a proxy in the US (we're based in Canada) - still we rank #1 for 3 major keyphrases. I guess it could be that our page title needs work but I'm worried that if I change it might impact our ranking position...
-
Hi Ryan,
-
Yes, agreed
-
It might be that but still it's odd that out of a few thousand searches we only get about a few dozen clicks as #1...
Will dig in further
-
-
What is your website visitor counter like per month? Same as the source you are getting this info from ?
Look at the site above you (adowrds )and below you, if you were looking for your services/products, who would you click on, honestly ?
Probably just an off CTR counter, wherever you are getting the info from.
-
Hi Florent,
To calculate your CTR you shouldn't compare Google estimates with you traffic.
Google Webmaster tools gives you an exact CTR number
Take a look at this http://i.imgur.com/wWZzr.png
Cornel
-
Not knowing your experience level... my guesses are.....
Your search volume estimates are broad match and your rankings are personalized.
If those are both false then this is a very unusual case.
-
That's pretty weird...
-
Perhaps googles estimates for traffic are incorrect and overstated.
-
Maybe your title and meta description needs some work so that searchers are more enticed to click to your site.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Error 404 Search Console
Hi all, We have a number of 404 https status listed in Search Console even treated, not decrease. What happened: We launched a website with the urls www.meusite.com/url-abc. We launched these urls sitemap. Google has indexed. ... For some reason, the urls were changed four days later by some developer in my equipe. So I asked the redirection of URLs "old" already indexed to the new (of: / url-abc to / url-xyz) all correspondingly. I submit the sitemap with new urls. We fixed the internal links. And than marked as fixed in the Search Console. But it does not work! Has anyone had a similar experience? Thanks for any advice!
Intermediate & Advanced SEO | | mobic0 -
Google Rankings Are Dancing What To Do?
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
Intermediate & Advanced SEO | | welcomecure0 -
Noindex search pages?
Is it best to noindex search results pages, exclude them using robots.txt, or both?
Intermediate & Advanced SEO | | YairSpolter0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0 -
What is the impact of excessive code on rankings
I am working on optimizing a page that utilizes a template that generates an excessive amount of code - 4 to 5 times what I am seeing with competitor pages. The entire site seems to have this problem and we have, according to webmaster tools a a medium to slow load time. In general, given the content and teh strength of the domain, I think this page should be performing better. I think the entire site should be performing better. Would it be worth it to replace the template I am using and replace it with a more lightweight page design? I would obviously keep the content and the url the same. Typically I want to try everything I can to improve rankings, but this change would take some time, so I don;t want to rush into it. Looking for some answers based on experience, not general best practices. Thanks
Intermediate & Advanced SEO | | AmyLB0 -
De-listed? What happened? No rankings??
Was ranking on first page for over 80 terms with over 25 in the top 3 and my main keyword was ranked #4...now my twitter account has replaced my website for #4 in the rankings for the main keyword. I now have ZERO Rankings for all keywords for my website. I have no idea what happened. ** Is there anyway for me to check with Google to see why I have been wiped off the map in the search rankings? ** Boo
Intermediate & Advanced SEO | | Boodreaux0