Studies about the importance of headlines?
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Random important product pages dropped out of index week ending Dec 22: why???
Hello We've been around a very long time, and I have a long running pet set of core terms and pages tracked using Moz and other tools. With no changes to the content or site or htaaccess or robots.txt or sitemap, insignificant backlink changes etc, we saw a ton of important product pages drop out of the index the week ending December 22 2019. We are still ranking for many of the terms associated, but at far worse positions since the pages G is choosing instead for those terms are not as focused. I need to be clear that this has not happened across the board, but seemingly at random. When I look in G Search Console, the pages are submitted and indexed (last crawl yesterday), mobile friendly, have breadcrumbs, and the only warning are product level for lack of optional fields under offers (nothing new, not particular to the dropped pages in question here). So, what happened the week ending December 22???? Should I expect the dust to settle and the pages to return? Extremely strange. Thx
On-Page Optimization | | jamestown0 -
What schema markup to add to case study?
What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance. Any opinions?
On-Page Optimization | | I-COM0 -
Is it important to have a csv with high listing keywords?
I understand some digital marketing companies have a list of relevant keywords that are high ranking. I'm just curious why might they need it? I'm thinking about adapting this process into my companies marketing department, but I can't justify it if it is necessary. Could somebody care to explain why its important and an example when needed?
On-Page Optimization | | petmkt0 -
Is it important to have the brand name in all page title?
Hi Moz community, May be this is an obvious question but as i am not sure about the answer.... I prefer to ask you! If yes, is "keywords" - "BRAND NAME " the good option? If not, is there any rule? Thanks a lot, Amaury
On-Page Optimization | | adbds19730 -
Sudden drop in ranking for important keyword? No penalty / other issues detected
Hi For our site we previously ranked well for the term "botswana safari holidays" on the page: http://www.naturalworldsafaris.com/destinations/africa-and-the-indian-ocean/botswana.aspx We've suddenly seen a dramatic drop for this term, currently ranked #43 on Google UK. There are no penalty notices in Webmaster tools and the only edits to the page recently have been to include the term "Botswana safari holidays" in the page title and the on-page h2 (previously Botswana safaris and holidays). Any suggestions why we have seen a large decrease for this term? We expect to see some fluctuation but this one seems a bit dramatic. We've not lost any backlinks to the page that we know of. Thanks for the help.
On-Page Optimization | | KateWaite0 -
How important are image file names
Hi, How important do you think the image file names are for image search?
On-Page Optimization | | jjtech
I know it used to be the best practice a while ago but is it still important? Thanks in advance, JJ0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
What is the importance of image file names and H1, H2 and H3 tags
Hello, My client thinks they will get better rankings if we change the product image names to reflect the keywords for that page, is this true? I believe I just have to add "alt tags" but not sure now. Also, they think its very important to have H1, H2 and H3 tags on each page. I thought this wasn't a big factor anymore. Is it? Thanks
On-Page Optimization | | maximumrank0