301 from multiple domains to one single webshop
-
First of all i want to introduce myself. My name is Jennifer and i am a webshop owner from the Netherlands (we sell plants/herbs products)
I have a very important question (and i can`t find a clear answer on the internet). So i hope someone can help me,
At this moment me and 4 other friends own each a seperate webshop. We all started the webshops 5 -7 years ago and work all in the same business. (plants/herbs).
We talked last week, and we want to make one big company and combine all 5 company`s. All 5 webshops have a huge pagerank, lots of organic traffic and very good incomming links.
We registered new domainnames and want to redirect the 5 "old" domains to one new domain to pass over the Google juice.
Our new company is a multilanguage webshop and each language has its own domain. (for example)
(www. plantsandherbs example .nl)
(www. plantsandherbs example .de)
(www. plantsandherbs example .de)
(www. plantsandherbs example .es)
(www. plantsandherbs example .fr)
(www. plantsandherbs example .com)Does it harm us if we 301 redirect all the 5 "old" websites to the new webshop? And what is the best way to redirect the "old" webshops to the new one?
I am afraid of a Google penalty because it maybe looks like we bought some domains to pass the juice to the new project.
-
Hi Jennifer,
Using 301 redirects is the answer, and I wouldn't worry about any kind of penalty from Google for this (any kind of manual inspection would show that it's a legitimate business merger).
There won't be any harm in using a 301 redirect, however you will lose some link juice (exactly how much is unknown, but this unfortunately is an unavoidable consequence of moving sites).
I would advise installing 301 redirects on a page by page level to carry across the individual strength you've built up for each page of your site (and consequently the keywords associated). This makes it a much bigger job and involves a lot of strategy planning, but it will be worth it as it will carry the existing traffic and rankings across from the current sites.
So for example, rather than redirect the entire oldplantsite.nl domain to the newplantsite.nl homepage, go through each page and direct it to the most relevant page on the new site.
For example:
oldplantsite.nl/brazillian-rose-plant should redirect to the most relevant page on your new site, so something like newplantsite.nl/brazillian-plants
This will also be great for user experience too as they will always be landing on a page relevant to the link or search result they clicked to get to your new site.
In regards to the various other localised sites, this won't be an issue as long as you use the appropriate meta mark-up and Webmaster tools options.
Thanks,
David
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my Domain Authority (DA) is Decreased
Hello, I would like to know how the changes in domain authority is considered by MOZ? Domain Authority for my this domain https://factohr.com was 14 and it is decreased to 13 in this week. Though i have a very decent and good links going over to all my pages howcome my DA is affected and decreased. As its regularly being updated and has a high quality traffic! i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Algorithm Updates | | MyMoz710 -
HREFLANG for multiple country/language combinations
We have a site setup with English, German, French, Spanish and Italian. We offer these languages for every European country (over 30). Thus, there are 150 + different URL combinations, as we use the /country/language/ subdirectory path. Should I list out every combination in hreflang?Or should I simply choose the most applicable combinations (/de/de and fr/fr, etc.)? If we go the latter path, should I block google bot from crawling the atypical combinations? Best, Sam
Algorithm Updates | | JohnnyECCO0 -
Redirecting acquired website: DNS or 301?
Hi all, We have taken down some infringing websites and acquired them, so far we made around 40 websites. We are using DNS to land on our website from the acquired. But I've see that recently that DNS is not a redirect and we must 301 redirect from the old site to the new site. Also there is a potential harm in employing DNS method due to the duplicate content that will harm SERP performance severely. Which is the best way? DNS or 301 redirect? Thanks
Algorithm Updates | | vtmoz0 -
Do back-links to non indexed sub-domains / sub-directories considered by Google as website backlinks and pass Pagerank to website?
Hi, If some noindexed links on our website or sub-domain got some backlinks, will that backlinks pass Pagerank / linkjuice to website? Will they be considered as backlinks to website by Google? Here is a statement from Matt cutts for the question. My question is same as below with answer? Eric Enge: Can a NoIndex page accumulate PageRank? Matt Cutts: A NoIndex page can accumulate PageRank, because the links are still followed outwards from a NoIndex page. Thanks
Algorithm Updates | | vtmoz0 -
Undertanding Google's PMD (Partial Matching Domain) policy...
Hi, If your business name contains keywords, is that an issue? Some companies, have keyword based brand names... So what is Google's policy regarding EMD or PMD? What happens when the company name has a keyword in it? If anyone could help clarify, I would appreciate it. Thanks, Ben
Algorithm Updates | | bjs20100 -
Direct Domain Name Anchor Text Spammy Links
Hello! I have a website that has been hit with around 120-150 spammy bookmarking sites which I believe are just scraping content from one another or were added by someone that was hired earlier or maybe some other action, but that really doesn't matter. My question is whether I should be worried about that many domains linking to the site in question with anchor text that is "www.domainname.com" and linking to the domain itself? I have done quite a few researches on this issue and the general conclusion is these don't help, but they don't hurt your rankings either. I wanted to hear from the SEOMoz community about it though. My opinion is Google doesn't take them seriously and we shouldn't worry about them, try to take them off and we should simply work on our content, guest posts, produce our generally great deals on our services and move on. Thanks!
Algorithm Updates | | Njave_MCP0 -
Since authorship markup requires a domain email, how can a community website allow users to link their Google+ profile?
It seems that Google now requires authors to have a valid email on the domain. This is easy for the traditional web publication. But what about community websites like SEOmoz? How can a community website allow users to link their Google+ profile? Will community websites like SEOmoz be required to 1. Give all users a domain email 2. Ask users to validate the email address with Google? Seems overly complicated.
Algorithm Updates | | designquotes0 -
TripAdvisor multiple listings
Why do certain sites for example TripAdvisor rank for their multiple international sites e.g TripAdvisor.co.uk, TripAdvisor.com, TripAdvisor.fr, TripAdvisor.de etc for a English search phrase ? From my view point they are just spamming the index with the same content. These searches are performed on google.co.uk
Algorithm Updates | | NeilTompkins0