What's the best way to structure original vs aggregated content
-
We're working on a news site that has a mix of news wires such as Reuters and original opinion articles. Currently the site is setup with /world /sports etc categories with the news wire content. Now we want to add the original opinion content.
Would it be better to start a new top /Opinion category and then have sub-categories for each Opinion/world, Opinion/sports subject? Or would it be better to simply add an opinion sub-category under the existing news categories, ie /world/opinion?
I know Google requests that original content be in a separate directory to be considered for inclusion in Google news. Which would be better for that?
Regarding link building, if the opinion sub-categories were under the top news categories, would the link juice be passed more directly than if we had a separate Opinion top category?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for list Pro's & Con's of removing Folder from URL?
Hi We have a sub-folder ("/shop-by-department/") which is pretty much useless on our site and I'm looking to remove it. But the team want a list of the Pro's & Con's in doing so. So for example I'll be changing www.example.ie/shop-by-department/furniture/beds/product-a to www.example.ie/furniture/beds/product-a I know there will be an intial hit as Google adjusts to the change but think it's definitely the way to go. I was lookng for a complete list of the Pro's & Con's to send onto the team. It'll be going to the traditional marketing (print, radio, etc.) too so can ve top-level points too. Hope you can help! Thanks
Web Design | | Frankie-BTDublin0 -
Hiding content until user scrolls - Will Google penalize me?
I've used: "opacity:0;" to hide sections of my content, which are triggered to show (using Javascript) once the user scrolls over these sections. I remember reading a while back that Google essentially ignores content which is hidden from your page (it mentioned they don't index it, so it's close to impossible to rank for it). Is this still the case? Thanks, Sam
Web Design | | Sam.at.Moz0 -
May open the site's homepage...?
In mobile search results, many of my inner pages show the title tag, but the link is removed. And instead of showing the meta description, there is the following: May open the site's homepage
Web Design | | Dino64
Try anyway | Learn more Both "Try Anyway" and "Learn more" are links. Try anyway used to link to the homepage, but after we removed a redirect plugin and got rid of all the html mobile pages (now we're just using the Wordpress responsive layout), the link is now going to the correct page. So, it in fact, does NOT "open the site's homepage" any longer. But, we're still seeing this on mobile searches for our inner pages. It's been almost 3 weeks now. Any ideas on how to get this back to normal?0 -
What you consider the best Jquery Sliders?
Hello there, i would like to ask you if there's some preference on certain jquery slider that not only don't interfere with SEO efforts but contribute so a good recommendation or preference from you the SEO community will be gladly received. It wont matter if its free or it has cost. Thank you in Advance
Web Design | | Amarok3d
Amarok0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0 -
Site Re-Design - Running old XML site map for 301's
Hi all, We are going to launch a new site design for our current e-commerce site. I have taken this opportunity to change some categories due to keyword research and all old categories will be 301ed to best fitting new category. So I have 2 questions about moving stuff over; 1. I read that leaving the old xml site map running for the first week, would help, because this would give crawlers the chance to run through the site and follow the 301s, which would help pass the juice. How true does this sound? 2. I was thinking of re-writing all category and sub category titles, meta descriptions and on page content. The positive of this is loads of fresh content - but doing this all at the same time with the new site launch might see some major dropping in search ranking. I've identified our top traffic keyword terms/pages, would it be more wise to leave these pages, and change the others, or would the total new fresh burst have a better impact? Cheers
Web Design | | ToxicFox0 -
What is Best Platform to Build Website - SEO in mind
Hello... I am going to be creating two new websites shortly that will need to be built with SEO in mind. These will not be e-commerce sites, but instead will be informational with a couple pages of content on each. One will be used to get people to input their contact info and that info will be sent to our call center where we will call them back from. The other site will be heavily used for graphics, but still needs to have room for content (seo purposes)... Can you guys please recommend what platform i should have these sites written on (and please remember I need to do this on whatever is the most SEO-Friendly)... Thanks
Web Design | | Prime850 -
Content Stacking - CSS positioning
I was curious to know what everyone thinks about CSS positioning so that the spiders will read a optimal bulk of content first - before it reads the others. Say I have some Tab's set up for navigational purposes, where the content in the last tab is actually what I want the bots to see first. What would be the best practices for accomplishing something like this?
Web Design | | imageworks-2612900