Infographics Links could get discounted in the future
-
Hey guys,
I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not??
http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
-
One of the issues Matt had was if the infographic sneakily linked back to the main site. (I.e. the embed code linked the image back to the site).
Ross Hudgens has a good article on infographics being devalued. One of his main points is to link back to your site with your url/brand as opposed to anchor text.
-
As with other forms of content, Infographics can be good or bad, organic or manipulative.
But how could Google possible know whether the infographic itself is of high quality or not??
Speculating on the methods Google uses or may use in the future to detect manipulation is more of a black hat discussion. Keep in mind Google owns YouTube so they understand a great deal about videos. They clearly have access to OCR technology as well, although it is not currently being used in search algorithms to the best of my knowledge.
The can also detect if a high percentage of infographics offer the same link via the same code, it is likely the site owner provided the code and the link would have less value then if users manually added links themselves. Of course sharing this information will simply lead to black hat techniques whereby the publishing site varies the code upon page refresh.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using non-https links (not pages) impact or penalise the website rankings?
Hi community, We have couple of pages where we we have given non-https (http) hyperlinks by mistake. They will redirect to http links anyway. Does using these http links on page hurt any rankings? Thansk
Algorithm Updates | | vtmoz0 -
Clean up of Links, What to get rid of?
We have been cleaning up our back office and preparing our .com domain to take all our future traffic and have got into a debate about how far to clean up the old past links. We have not ever had a penalty on the site as far as we know, but did once get the site taken offline by Google as they thought it was a malware site back in March this year. They put it straight back up and running in 5 hours, but was very strange as it is an amazon-webstore retail site. We are not sure why Google thought (edit: typo) this, so just in-case we have been combing through the historical links and now started to disavow any links we cannot get removed manually. So far just a couple of sites that have no relevance to our retail business. However, the debate we have been having is around Directory listings: Should we get rid of these too? Gut reaction is Yes, based on the need for quality relevant links for the end user, but then some are passing proper links to relevant sections of our site albeit in a directory format. Dmoz comes to mind Any thoughts? Bruce.
Algorithm Updates | | BruceA0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
How effective are nofollow links today (2013) ?
Hi, We had a question about the effectiveness of nofollow today. Nofollowing some links on pages was to make sure pagerank flows to content which is most relevant and useful to visitors on the site. Looking at the 2009 article, http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow, it seems that adding the meta tag nofollow would no longer help us in ensuring this goal. We had a couple of questions: 1. Do you think Google today only passes pagerank to dofollow links
Algorithm Updates | | SEMEnthusiast
2. Are sites today using iframes/javascript to make sure googlebot passes pagerank to only relevant pages
3. Any other best practice you would suggest Thanks0 -
Linking to authority / competitor website!? Yes or No?
Here is the dilema .... People say, don't be afraid to link to authority website! What if an authority website in particular niche is actually competing with you in the Search, but you do have a review profile there? Is it ok to link to that profile ? Should I include a no follow tag ? Another case : some other authority high ranked website competing in search with mine directly has a profile page for my company, but this authority website has blocked Google bot to crawl the profile page all the reviews there !? Can I still link to that page and will this be appreciated by Google ? Am I passing PR and link juice from my website to those direct comeptitors / authority websites ?
Algorithm Updates | | montauto0 -
Affect in SERPs when moving footer links off the homepage
I have several pages that rank highly in the SERPs and these pages are linked directly to my homepage in the footer. I want to clean up my footer because I have too many site wide links but don't want to hurt the SERP rankings during the transition. Will removing these page links from the footer impact SERP rankings?
Algorithm Updates | | braunna0 -
How important are links after Panda
I have noticed that the sites in my niche that were at the top of the SERP's are still at the top of the SERP's after panda. I have also heard people theorizing that links are no longer important, its now all about bounce rates, time on site, etc. Is there any consensus about how important links are after Panda? thx Paul
Algorithm Updates | | diogenes1 -
How does NIH get these logos in the SERPs
When I search google.com for "OCD" or "bipolar" or other medical problems the #1 organic position is held by the NIH.gov website and a logo accompanies their listing. (see below) I see the logo in Chrome, IE and Firefox. Are you seeing that too? I see this logo with lots of NIH.gov listings in the SERPs. Any idea if that is something that webmasters can trigger or is that something google is controlling? health-40.gif
Algorithm Updates | | EGOL1