Creating Authority and choosing URL's
-
Creating Domain Authority and choosing URL's:
A:
What is better if you want to get higher Domain Authority? Choose keyword.domain.com or www.domain.com/keyword when other sites link to it?
B:
And for Page Authority? Choose keyword.domain.com or www.domain.com/keyword?
Thanks!
-
Ha, very true.
Or we're both wrong. However at this stage in SEO, Rand's comments are practicably gospel...so I feel pretty confident.
-
Hi Robert - how true lol - we must have been writing it at the same time as when I clicked submit your reply was already there! At least it qualifies this answer with two of us in agreement
-
Great minds think alike!!
-
I take it you mean is it better to use a subdirectory on your domain or a sub-domain in order to build your sites authority - I would go with the subdirectory as link juice isn't passed to sub-domains in the same way. Therefore building your content in a subdirectory will also help your new pages ranking being part of a domain that has authority. Quite often Google can treat sub-domains as separate sites so they have to build their own authority.
Have a look at this article - http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
-
In answer to your question, Rand did a great article on this a while back as a follow on to a white board friday session.- http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
There are also multiple other questions of a similar nature.
http://www.seomoz.org/pages/search_results?q=sub+domain+vs.+subfolder
The general consensus seems to be sub-folder over sub-domain. As Sub Folders tend to get all the benefits from the root domain.
To quote Rand from the top article his advice:
"1 subdomain under 1 root domain (but feel free to use subfolders as it makes sense). Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com. Want to launch a new section of content? Use yoursite.com/newstuff rather than newstuff.yoursite.com."
So both A and B - www.domain.com/keyword
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to shorten my existing url to use only keyword after domain with a 301 redirect from existing url
I have a long existing URL that has included my key word but the url has about 5 additional words in the text ( eg url would have " /super widgets in stock at the widget store " as url text after domain. keywords is super widget The URL was at the top of search results for my keyword for many years until recently. Is it better to shorten my url text to now use only my keyword " /super-widgets " after the domain with a 301 direct from my existing url to optimize it Thanks
On-Page Optimization | | mrkingsley2 -
Changing url (permalink) structure of website??
Currently I'm working on SEO of one website www.mocomi.com. I want to change url (permalink) structure of entire website which has more than 5000 pages. Currently website have structure of http://mocomi.com/tenali-raman-the-kings-condition/ Which I want to change it to http://mocomi.com/fun/stories/tenali-raman/tenali-raman-the-kings-condition/ Likewise I want to change entire website permalink url structure to make site architecture more SEO friendly. Which means I'am going to add only categories & subcategories before actual link. Kindly guide with following questions which I need to move forward with this step. How much is it worth to change URL structure? Checklist or factors I need to consider while making this decision? Is it a good practice to change URL's of entire website at once or Should I change it in Parts? How much time it takes google to rank those urls again? Which are the best practices to do so?
On-Page Optimization | | Mocomi1 -
Does a / at the end of a URL create a duplicate page?
Hello, I have just used (the amazing) Screaming Frog to check my site and it is listing the two following pages as having duplicate titles, making me think it is seeing them as duplicate pages. http://zenplugs.com/zenplugs-molded-earphones/ http://zenplugs.com/zenplugs-molded-earphones Do I need to redirect one of these? Thanks in advance! Toby
On-Page Optimization | | T0BY0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
Blog URL
I know that this question has been asked in the past, and that website.com/blog is better for seo purposes than blog.website.com. We want to setup a custom blog on our site, using Wordpress. Our designers/host are telling us that buy using website.com/blog can causes issues b/c Wordpress is open source, and our site could be hacked? Is there anything we should do about this? Any suggestions? Any Advice appreciated!!! Thanks!
On-Page Optimization | | TP_Marketing0 -
What's the maximum length (number of spaces) for the Alt Image Text?
I'm setting up alt image text for the images on our website and I'm wondering if there is a maximum number of spaces that should be used that field.
On-Page Optimization | | JillCS0 -
Rethinking company's monthly content production process.
I'm trying to rethink my company's content production process. I believe that we're stuck using a formula that works but can surely be improved. Our Current Process It essentially boils down to posting a certain number of content pieces per month for each client. After the pages are approved and live, there isn't much thought given to them. What We're Thinking After taking a step back, we realize now that a lot of these clients have sites with a tremendous amount of content that is rarely, if ever, revisited. In hopes of creating higher quality content and avoiding having to write that certain number of pieces per month, we're investigating alternative strategies to ensure each client has fresh content. What We're Looking Into Page Edits/Refreshes - I'm beginning to wonder if we can get similar gains by simply refreshing the content that already exists. We can include additional keywords and improve the content in a fraction of the time that it takes to produce a new piece. We're struggling to come up with a process for refreshing the content, however. Ideally we'd be implementing a process where content is revisited 6-12 months, but that still doesn't take care of the problem of creating too much new content. Simplified Version I believe that my company is creating too much content. Editing/refreshing seems like a better use of resources, but I have no idea how to implement a process and develop procedures. Questions What does your content production process look like? Do you produce a certain number a month, a quarter, as needed, etc? How do you go about refreshing your content?
On-Page Optimization | | SeoWebMechanix0 -
What is the best way to make use of internal anchor text links without appearing to be a 'spammy' webpage?
I've recently been spending some time going through all the content on our website, henstuff.com, adding internal anchor text links to product copy with the link following back to the product's generic catagory. I've been focusing on the search term 'hen party accessories', but have also been using 'hen do accessories' and 'hen night accessories'. I know that internal linking has value when it comes to SEO and rankings, but was keen to find roughly at what point usage of a certain search term for anchor links is seen as spam by the engines. Is there a certain formula to follow when it comes to internal anchor text links? You can see some examples at: http://www.henstuff.com/hen-night-accessories/hen-party-accessories/willy-bubbles http://www.henstuff.com/hen-night-accessories/hen-party-devil-horns/hen-night-pink-devil-horns Many thanks Oli
On-Page Optimization | | RobertHill1