Increase Search Ranking for CEO
-
Hi guys
My company CEO is concerned that when her name is googled pictures of a glamour model appear in the image results area.
The glamour model shares a second name with our CEO and this is why the model's images are appearing.
I have been asked to rectify this situation.
My CEO has a linked in page and twitter account which are underused but no personal page on our company website.
I was thinking of buying the url for the CEO's name and optimizing a small site for her name with bio etc and links to twitter, lined in etc. Would this be the best strategy?
Thanks
Gavin
-
I might do a combo of adding a page to the company website's about section, as the company site already has domain authority and could easily rank well. For example, if you do a search for "Rand Fishkin" his SEOmoz bio is the first thing to show up in the SERPS: http://www.seomoz.org/team/randfish. Make sure to link that page to any other page on the web about her.
It also wouldn't hurt to set up a simple website with her matching name domain (for example mine is http://jensablelopez.com - that other pesky Jennifer Lopez has all other domains taken up.) and make sure that site links to the company about page as well as social channels.
But if you want the images to change, then make sure that the images on the company website and the new domain, as well as the social sites really, are all optimized for her exact name. Make sure the image name is her name and the alt text is her name and any links.
I'd also set up a google+ account and add a few images of her that she's ok with and tag herself in them. Google is showing G+ images in image search now and this is a good way to get your photos out there.
Hope that helps!
-
That's understandable. Just be sure to communicate the realistic chances of out ranking that glamour model on each keyword related to your CEOs name. I don't know how popular this model is, but it's probably going to be difficult. Once you've communicated how hard this is going to be, your CEO may be open to more creative solutions.
Unless you're in an industry that requires you to be super "family friendly", I think that your CEO will get more out of embracing the joke than out of denying any connection with the model.
-
Thanks Mat
Thats exactly the result I'm after. I'll give this a go and try.
Thanks
-
Another fantastic example of the power of exact match domain name. Nice.
-
Thanks Micah
I'd be happy to take that idea forward, however would have trouble convincing my CEO!
Cheers
Gavin
-
That's going to be a tough one. Beautiful people are popular on the internet. It's just a fact. There's probably quite a bit of anchor text links containing that last name, pointing at pictures of the glamour model. There's probably also a large volume of searches looking for that glamour model, compared to a fairly small number of searches looking for your CEO.
My advice is to make it a joke, and become part of the joke. Do your idea of a website with a URL containing the CEOs name, and optimize it for the CEOs name, etc. On the site, post a pic of the glamour model. Post some copy that says something like "Apparently, I share my last name with a glamour model. I don't actually look like that. If you were looking for the glamour model pictured on the right, and not a CEO with X years of experience in the X industry, click on the picture. If you want to learn more about X CEO and my insights into the X industry, click here for my blog."
-
It's a good plan, although if the "competing" picture isn't an exact name match then it might not be needed.
If the CEO has their picture of a well linked page on the main site ("about us" usually does the trick) that is a good start. Have the image name match the search term and be sure to use the alt tag as well. Also have the exact term on page. Links (mentioning the target phrase) are always helpful as well.
Here is a good example of how it is done: Search for "best looking man in the world". You'll probably get some image results including some predictably polished looking gents. However there is also one pasty looking capped Canadian there - a nice chap called Joel. See what he was up to at bestlookingmanintheworld.com
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unexpected Rank Down After Page Update
Hello Team, I have a post on my blog which was ranking on #1 in SERP. I always tried to update it with new content.On 31-Mar-2017, I made a big update in it. Like, it was a list of 20 tips and I made it to 50+. I thought it will help me to increase it's CTR. And, I changed its URL and redirect old one to new one.But when I checked today, it was totally disappeared from SERP 😞 it's nowhere. But it is indexed I have checked but not ranking now. I did this thing (Content Upgrade) before and it always gave good results but I don't know what happened now.Any suggestions or help?Old URL: http://excelchamps.com/blog/2015/12/21-useful-macro-codes-for-vba-newcomers/New URL: http://excelchamps.com/blog/2017/03/useful-macro-codes-for-vba-newcomers/-With love and respect,Puneet Gogia
Technical SEO | | ManAPR0 -
Does an Apostrophe affect searches?
Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men**'**s Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page? Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page? Thanks 🙂 Bob
Technical SEO | | SushiUK1 -
Rankings after manual penalty removal
I've just started working on a ecommerce website that was hit by Penguin 2.0 in May (It was ranking 2nd for it's major keyword at the time) and it hasn't been indexing for that keyword since After a lot of link removal, the reconsideration request was accepted and the manual penalty had been removed. Rankings haven't really improved and that specific keyword has not been reindexed The site does have a lot of not found errors (It was 5.5k but recently taken down to 4k) but it was still ranking before the penalty. Is there anything you believe I'm missing? Is it the onsite errors that are flagging the site as unreliable? I thought it would still appear for the keyword if that was the case
Technical SEO | | Sandeep_Matharu0 -
Google PR Rank Question (s)
Hi
Technical SEO | | damientown
My Google PR rank is still 1/10 (www.abouttownmarketing.com) after 12 weeks of daily SEO work building what I thought were quality back links. Does anyone know how often Google updates its PR rank? Also is it a linear measure or link adwords quality score is it exponential?
Many thanks
Damien0 -
How to increase the crawl rate?
hello, Our site was hosted in North America and Google was crawling it reasonably fast. Since our traffic is mostly from India we moved it to India, now the crawling is terribly slow from Google. Is there anyway to fix the crawl rate(we have increased the crawl rate in GWT)
Technical SEO | | greyniumseo0 -
Should I not Change the URL of Ranking Pages
My site currently ranks #1 or #2 for 2 separate pages on web design & SEO for my geographic location. The URLs are currently mysite.com/services/web-design/ and mysite.com/services/seo/ I'm redesigning my site and I'm taking out the "Services" page as I'm focusing on web design and SEO and lumping everything else into my "Internet Marketing" page. Because my pages for web design and SEO rank so well, should I keep the URL structure even though I don't have a "Services" page or should I just remove services and 301 redirect so I have mysite.com/web-design/ and mysite.com/seo/. I know doing a 301 redirect could hurt me in the short term but I'm wondering if I should just bite the bullet now and change it in favor of a better URL structure. What do you think?
Technical SEO | | JaredDetroit0 -
Lost page rank, am I in the sandbox?
Hi, Our page rank was 5 for the last 3 months. Before it was 4 for a long time. Today our page rank dropped to 0 and I have no idea why.. We didn't buy any links or did anything wrong.. I also checked every keyword rankings we are on but we didn't loose our spot in any keyword.. Is it a short term thing, or am I in the sandbox? How can I fix this problem or avoid from a worse situation..? www.gourmetmarketing.net We just changed the site template few times in last two months.. Thanks
Technical SEO | | onurkiyak0 -
Impact of 401s on Site Rankings
Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)
Technical SEO | | Christy-Correll0