What is the best way to embed a link back to our site in our video embed codes?
-
Our site has over 100 great videos. We are currently streaming them all from our YouTube channel. I noticed SEOMoz is using http://www.wistia.com and that when I copy and paste a video from SEOMoz that code has a link back to the SEOMoz site in it, which of course is awesome for SEO.
My question has several parts:
Is this possible to do with an embed code from YouTube?
Specifically directed towards SEOMoz: Which of the 3 types of player did you choose, HTML5, Flash or javascript? Why?
Is Wistia just creating a video feed, or are they actually hosting your video content too?
Our goal is two-fold: 1. We want people who embed our videos to be also embeddding a link back to our site and 2. We want our videos to be found in SERPs and have those direct people to our site instead of our YouTUbe channel.
I'd welcome any comments regarding video SEO in this thread. Thanks!
-
Host your videos on a third party host (Wistia, Vimeo Pro) and embed on your site with a crawlable player - most prefer html5 player to get your videos on the SERPs and refer back to your site.
Do not publish videos on Youtube or Vimeo if you want the video to go back to your site - it will be self-cannibalization. Also once the videos are on your site, create a video XML sitemap and submit through GWT.
As far as having a link in the embed code of your videos, I believe Wistia's Embed Builder will help you create an iframe that can do just that.
Here are some helpful posts:
http://www.distilled.net/blog/video/getting-video-results-in-google/
http://www.seomoz.org/blog/winning-the-video-thumbnail-in-google-universal-search
-
You can read about Embedding and Link back to your site.
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Syndication in 2016
This doesn't seem to have been discussed here for a number of years, so I'm wondering what people think of video syndication in 2016? Is it a good idea for website SEO (backlinks in accompanying text)? Or for raising general web presence? Or generally pushing the video itself up the SERPS? Or is it better to concentrate everything on Youtube? I'm looking to raise a website profile that produces 4-5 videos a week presently but is only getting an average of 500-1000 views in each video.
Image & Video Optimization | | abisti20 -
Product Videos and SEO
We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well. I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure. Should I just add each video as a video custom post type? Should I have each video posted with a transcript? Or should I post each video with sub background text of the video? We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward. Thank you.
Image & Video Optimization | | RevCom0 -
Should I delete youtube videos when moving to Wistia (or other on-site platform)?
One of my new clients recently built a site that has a great potential for ranking product pages with video rich snippets. Each product page has a single video, but they are currently hosted on youtube and embedded using Youtube iframes. Overall the videos aren't a great fit for Youtube, and we have decided to move the product videos to Wistia. (Much thanks to Phil Nottingham for his answers in this post, and his overall insights on video SEO in general). So what is the best way to make sure we get original credit for the video? I'm planning to take down all the product videos from the Youtube account as soon as we switch the embeds on the site. Is that enough?
Image & Video Optimization | | Sirmontegu1 -
Videos - Host on our Site or YouTube or Both
Hi We are redesigning our site and going to post how to videos on some of our product pages.
Image & Video Optimization | | klbklb90015
For SEO purposes I want to post the videos on our site with a video transcription either self hosting or through Wistia. Can we also post the same videos on YouTube or is that duplicate content and will we get hurt somehow? Thanks.0 -
UK Link builders Association
I wondered if any UK based SEO's and link builders would be interested in creating a group to share best practice, trade link building tips and stuff that works well in the UK SERPS as opposed to the .com SERPS. PM me if interested Thanks
Image & Video Optimization | | highwayfive0 -
Best way to publish same content on 2 blogs?
I currently have a couple of blogs and I want to put a post on one of them and then copy it onto my other blog, but give the credit and the link back to the original (lose you yet?) I want to write a blog and publish it on my site (http://goo.gl/WRwR8) After it's on the blog on my main e-commerce site, i want to copy it onto my wordpress blog (http://goo.gl/0SSti) What is the best way to accomplish this without creating duplicate content? Is there a way to state on the second wordpress blog that this post originated from the ecommerce site? I could really use some guidance... Thanks
Image & Video Optimization | | Prime850 -
Videos impact on SEOmoz On Page Analysis
For several years we've heard that Google rewards pages that include videos with significantly higher page ranks, however I do not see video incorporated into the On Page Analysis. One of our competitors ranks 1st-3rd on a several keywords while the On Page Analysis tool grades them as an F for the same keywords. This competitor uses video more than any of the others, and has far more YouTube subscribers. I suspect video plays a role in their excellent SERP. Is there a video evaluation tool within SEOmoz? If not, is one coming, or is there a reason why it would not be appropriate? Does anyone have suggestions for incorporating the use of videos in SEO evaluations and recommendations? Thank you, Michael
Image & Video Optimization | | XLAB0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0