Drop in Domain Authority and MozTrust -> -20% in traffic?
-
Hello Everybody,
with the latest seomoz index update for OSE my website had a big drop in Domain Authority and MozTrust and at the same time a drop in SEO traffic.It seems to be a correlation between the drop in the Seomoz metric and SEO traffic, infact from the 9th of August we lost the 20% of traffic (the 2nd of august our DA and MT was normal, the 15th Seomoz show the drop).
Unfortunately it seems that this trend is valid only for my website and not because of a Seomoz index error: my competitor still have the same DA and MT.
I will check for sure if, with the next index update, there will be some change in DA or MT, anyway which are your suggestion? How can I know what has happened to my link profile and the cause of this big change?
Advice are welcome!
-
The obvious answer (but not necessarily the correct one) is you lost some important links pointing to your website somewhere. This would cause a drop in your metrics, and could cause a corresponding drop in your organic traffic.
I might run a check with Majectic to look at your historic backlink profile, and also Google Webmaster tools Impressions report, to see if it matches the drop in traffic you've found.
Are you aware of any links that you've lost? You can comb through your referrer data in Google Analytics to see if any good sources suddenly dried up in the weeks/months leading up to the drop.
On the other hand, it could all be coincidence. The drop in DA could be a random event caused by the Mozscape crawlers simply missing an important set of links, which happens occasionally. And the drop in rankings could be due to an algorythm change (Check the Google Algo Update History to see if any of the dates match up)
If you find any missing links, you can work to regain them. Otherwise the only way back is probably to build new, better links.
Hope this helps! Best of luck with your SEO!
-
if you want to double check your information you can try using some of the tools below. I would put most of my stock in SEOmoz however you may want to do a trial to see if all the data matches. I am not at all saying that there's something wrong with the information you are given however using all of these tools the same ones I use in combination with SEOmoz seems to be the best way of getting a full 360° look at my websites.
http://www.internetmarketingninjas.com/tools/
I though this might sound funny but look at all the excellent tools in SEM Rush partners
http://www.semrush.com/partners.html
I hope I was of help to you.
Sincerely,
Thomas von Zickell
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagespeed drop on https
Hi all, Since I have moved from http to https my pagespeed has dropped. My hosting company/ programmer say this is normal but I am not happy with the results. Before: mobile 69 desktop 89 Now: Mobile: 52 desktop 69 Anybody experience with this issue? All help is welcome! Thank You in advance Tymen
Technical SEO | | Tymen0 -
Domain vs Sub Domain and Rankings
Hi All Wanting some advice. I have a client which has a number of individual centres that are part of an umbrella organisation. Each individual centre has its own web site and some of these sites have similar (not duplicate content) products and services. Currently the individual centres are sub domains of the umbrella organisation. i.e. Umbrella organisation www.organisation.org.au Individual centres are sub domains i.e. www.centre1.organisation.org.au, www.centre2.organisation.org.au etc. I'm feeling that perhaps this setup might be affecting the rankings of the individual sites because they are sub domains. Would love to hear some thoughts or experience on this and whether its worth going through the process of migrating the individual centre domains. Thanks Ian
Technical SEO | | iragless0 -
Local site under generic domain
Howdy Mozers, We have main website on .com domain and local websites for each language like .es, .fr, .in etc. We decided to move all local sites under main domain .com using subdirectories with gTLDs. One of the local sites has a manual penalty. Right now we are redirecting local site which have penalty using 302 redirect. So my question is. Will 302 redirect hurt our main site? Is there any other way to redirect visitors from local site without passing penalty? We have few thousands monthly users who are still using local domain links to get to our site, so we can't remove redirect at all. Best Regards,
Technical SEO | | juris_l
Juris0 -
Umbrella company and multiple domains
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com. Thank you
Technical SEO | | AL123al0 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will the www. links replace the non-www links when it comes to keyword rankings? Thanks.
Technical SEO | | BruLee0 -
Traffic drop with no explaination
Hello Everyone, I made a post a few months ago about one of my sites, Poker On A Mac dropping off the face of google. I found out that it was hacked, and redirecting traffic from google to other, pharmacy websites. Doing some research, I found out it was the WordPress PharmaHack, and we ended up recovering from it. Now, since October 23rd traffic has went down again mainly organic traffic, I tried to see if it was hacked again, with the same thing and their was nothing I noticed. I was wondering if anyone could give me any insights as to why this happened? Thanks Zach CwFda.png
Technical SEO | | Zachary_Russell0 -
Malware ranking drops
Hi, One of our sites got hit with malware in November. We cleaned it up and sent a reconsideration request and no malware warnings are in WMT anymore. We still haven't seen an improvement in rankings even though people say it can take up to 90days? Organic traffic is down 40% and still dropping. Any advice? Thanks
Technical SEO | | Sayers0 -
Domain Forwarding and SEO
I have looked around and only saw older and contradicting responses to this question but what effect does having a domain with VALUABLE-KEYWORD.com forward to MAINSITE.com or COMMON-MISSPELLING.com forward to MAINSITE.com in terms of SEO and is it considered spammy or looked down upon
Technical SEO | | treytt0