SEO - Why variation in Google positioning? Are we penalized?
-
Our webiste is made of 2 different parts hosted in 2 different directory on the same domain:
1. The website itself, which can be seen as a catalog.
2. A blog on WP.
Sometimes we lose 50% of our traffic and 5 to 10 days later the traffic goes up again.
When looking at position in Google it appears that when losses of traffic happen, the Google positions of pages from the website become bad. The blog pages themselves keep their good position. Suddenly after few days we find our previous good postioning and we have a good traffic again.
Here at the questions we have:
1. Why do we have variation on our Google positioning? Which parameters can influence? Bounce rate? Speed?
3. Why only the website is penalized and never the WP blog whereas they are on same domain?
If someone has experienced it before or has a idea, your expertise is welcome...
Thanks.
-
Hi Celine, How are you checking your rankings?
-
Penguin attacks rankings of the pages which ranked for searches where the links that caused the penalty were pointed. So, you could have a home page that is penalized (b/c the offending links pointed to the home page and the offending links contain high traffic terms) and some, all or none of the individual pages in the blog. The wild (temporary) fluctuations in the SERP results might be Panda related.
-
Hi,
Thanks for your answer.
The domain is not new. (2 years). Not too much link building. Frech content every day.
For example: we have a page which was first on Google research with one keyword for at least 2 years. it brings us a lot of traffic.
Suddenly the page goes down to position 49 for few days and go back to the 1st position. It happen few time since Pinguin.
Right now, we are penalized again and it lasts since 10 days now.
-
Is it quite new domain? This is quite normal for newish domains, think of it as Google testing you out and seeing where you fit best in the rankings.
Do you do much link building, updating the site with fresh content. Continual SEO work on the site will help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
SEO Experts: Where did you start?
Hi all! I'm beginning to travel down the road of becoming an SEO expert! I've attended the latest few webinars on Moz, and have started watching the White Board Fridays. However I'm wondering, for the current SEO Experts, how did you get to where you are today? I.e. What books did you read? Did you pay for classes or just learn everything from Moz? Where is a good place to get an SEO Expert Certification/Is it necessary? How long did it take you to become an expert? (Stuff like that) I suppose I'm looking to make a list for myself, organizing what I should learn first, and then create a timeline moving forward. Thanks for your help Mozzers! - Briana B.
Intermediate & Advanced SEO | | JCWhelan13 -
Advance SEO: Values accepted in google parameters
Hello Mozzers, What values are accepted in parameter field in webmaster? I want to block URL's with + in them. Parameters does not seem to accept + as a valid value Thanks!
Intermediate & Advanced SEO | | MozAddict0 -
Mobile SEO
Hey, In the following article, Google recommended using a 301 redirect but doesn't specify why. http://googlewebmastercentral.blogspot.co.uk/2011/02/making-websites-mobile-friendly.html I assume this is to pass over link equity to the relevant mobile/desktop variation. Can anyone confirm this? Also is there any other reason? Again assuming this would keep the correct URLs in the correct index? Anything else anyone can chip in would be great. Thanks
Intermediate & Advanced SEO | | CraigAddyman0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0 -
Google plus
"Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about." What is meant by " and to a lesser extent others who are signed into Google" ? Does it mean that non-google plus members won't be able to view Google+photos, posts ?
Intermediate & Advanced SEO | | seoug_20050 -
Local SEO for franchises
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
Intermediate & Advanced SEO | | fivestarfranchising0 -
Google omitting some entries
Hi, I used this tool to test some domains. The tool can be found at http://www.virante.com/seo-tools/duplicate-content I have no questions about the other checks but with the similarity check. My question is how do i get Google not to omit some entries very similar to the top 1000 pages on my site? Will appreciate your answers, thanks. Suleman
Intermediate & Advanced SEO | | esuleman0