targeting different keywords for site
-
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site.
The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc.
As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.)
What method could he deploy without sacrificing the sea kayaking optimisation?
I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide?
On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area.
thanks
-
Bristolweb,
I would approach it this way (and have with other sites): Create a page on Kayaking versus Canoeing. Explain how they are different with really good content written by someone who is a subject matter expert (your client with the help of a good copywriter for example). You optimize around the canoeing portion and you are not sacrificing anything in the eyes of your kayaking clients (you did not sell out to those lowly canoe people). You are simply showing why they should switch.... But if they meant kayaking, Voila!
Hope it helps,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Quality Score is 8/10
Hi, I have few keywords in my Adwords search campaign with quality score 8/10. When I checked everything is above average like 1>Ad relevance 2> Landing Page Experience 3> Expected click through rate.to If everything is above average what to improve to get quality score 10/10?? I'm using most of the ad extension Thanks
Paid Search Marketing | | Alick3000 -
Increasing traffic to site
Hi,
Paid Search Marketing | | corn2015
One of my clients runs an online magazine that is geared towards the elderly market. She is looking for a continual increase in traffic. Is PPC the best/most effective method to utilize for this or are there good link building opportuntieis in this arena? Would it be a good idea to have her submit some of her articles to article directories as she is an author?0 -
UTMZ not provided keywords
Hi everyone. We have implemented the new google ad tracking code and realized that on paid keywords we get the keyword in our UTMZ tracking cookie. However, if someone just searches a term we are not paying for we get "not provided" in the cookie. Does anyone know how to resolve this issue so we can track our keywords?
Paid Search Marketing | | Sika220 -
Noob Question on franchise sites
What is the best way to approach these franchise sites that have tons of location pages with 95% same content on every page? Each location has its own unique url that just redirects to the main franchise location page, but with no uniqueness or independent blog is it even possible to get a page like this ranked locally or is the best route PPC?
Paid Search Marketing | | satoridesign0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Exact url dynamic keyword insertion
A competitor of ours is using dynamic keyword insertion for exact urls in our field. I'm not 100% clear on this, but isn't that not allowed in adwords? I am not one that usually turns in a competitor for shady doings, but I'm not sure what to do. Any advice?
Paid Search Marketing | | ClaytonKendall0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0