How do I best optimise a page with 3 keywords that all contain 1 common word?
-
I am new to this so still getting to grips with a few things.
I have a page here that I want to optimise for 3 keyword phrases.
Towels, Egyptian Cotton Towels, Personalised Towels
http://www.towelsrus.co.uk/towels/catlist_fnct561.htm
SEOmoz reports a huge number of instances of the word towels overall.
-
Title 3
-
URL 1
-
Meta Desc 5
-
H1 3
-
H2-4 1
-
Body 83
-
B / Strong 1
-
IMG ALT 11
Total Keyword Usage for this Page = 108How could i restructure meta tags and descriptions to still rank for these terms but reduce the level the word towels? Similarly as this is a category how can I reduce the term towels from other on page links?Also any extra advice regarding on page optimisation would be greatly appreciated to help our efforts
-
-
Hi Rebekah,
Really appreciate your feedback.
You are correct in that we are looking to rank for those 3 keywords. I do agree that Towels is too generic, so I'll look at alternative keywords to replace this one.
I think the main issue with towels being mentioned so often is that the majority of these instances are links and to change them will re-write the URL's which then means a lot of additional work. We would have to look at this in more depth before carrying it out.
I'll have a little play around to see what can be easily achieved and if possible rework the menus to reduce the instances.
-
Just to make sure I am understanding:
You are trying to rank for the following 3 keywords:
Towels
Egyptian Cotton Towels
Personalized Towels
If that is the case, I recommend that you do not attempt to rank for the single word "Towels". This is too broad of a term and doesn't reflect buyer intent. You may want to look into keywords like "Bathroom Towels" or "Buy Cotton Towels" instead.
Since I recommend disregarding that keyword, you could take that single term out of your title tag to cut down on some of that keyword usage.
The 1 word in your URL category is fine
Meta description - don't worry about, that doesn't affect on page optimization at all. It is good to use for CTR though, so you may want to find ways to make it sound less repetitive and add a call to action.
There are a lot of references to the word "towels" in content though. You can definitely remove those or substitute other words, or just leave some areas as something like "Egyptian Cotton" because the user is likely to know you are referring to towels in that context.
For example, your top graphic with "Towels" could possibly be rewritten to say
We offer a variety of towels to meet your needs:
- Egyptian Cotton
- Personalized and Embroidered
- For the Nursery
- For the Beach
You can probably find other areas on the page to do this as well.
I think cutting back on these references would make your internal menu links fine. If you do change those as well, consider doing some user testing to make sure people can still find what they are looking for.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
VTEX Infinite Scroll Design: What is On-Page SEO Best Practice?
We are migrating to the VTEX E Commerce platform and it is built on javascript, so there are no <a>tags to link product pages together when there is a long list of products. According to the Google Search Console Help document, "Google can follow links only if they are an</a> <a>tag with an href attribute." - Google Search Console Help document </a>http://support.google.com/webmasters/answer/9112205. So, if there a 1000 products, javascript just executes to deliver more content in order to browse through the entire product list. The problem is there is no actual link for crawlers to follow. Has anyone implemented a solution to this or a similar problem?
Intermediate & Advanced SEO | | ggarciabisco0 -
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
A specific keyword has dropped from #1 in Google to nowhere at all...
Hi guys, I hope you can help. We have a large ecommerce website which has different domains for each language - GB, USA, DE, AU & CA. I've been working my way through the errors that have been flagged in Moz and today I noticed something quite worrying. One of our strong keywords has dropped from 1st place to nowhere at all. However, the Canadian version is ranking in the UK desktop search and our mobile site is appearing in the desktop search too. The keyword is 'personalised macbook cover' and the page in question is https://www.mrnutcase.com/en-GB/personalised-macbook-cover/ I'm confused as this page was ranking brilliantly a couple of weeks ago and now it's nowhere to be seen. We've added alternate and canonical tags to distinguish which site is mobile and which site is desktop. We've also submitted a sitemap so that it takes into account all of the languages. There are no harmful links and we've changed the content of the page across each language. I've attached what appears in the SERP's in the UK. (there is the mobile version ranking at the top and the Canadian version further down the page) Any help or advice would be greatly appreciated! Thanks, Danny webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=personalised%20macbook%20covers
Intermediate & Advanced SEO | | DannyNutcase0 -
Page A Best for Users, but B Ranks
This is real estate MLS listings related. I have a page "B" with lots of unique content (MLS thumbnails mixed with guide overview writing, pictures etc) which outranks "A" which is a page simply showing MLS thumbnails with map feature included. I am linking from "B" to "A" with anchor "KEYWORD for sale" to indicate to search engines that "A" is the page I want to rank, even though "B" has more unique content. It hasn't worked so far.
Intermediate & Advanced SEO | | khi5
Questions: Should I avoid linking from "B" to "A" as that could impact how well "B" ranks? Should I leave this setup and over time hope search engines will give "A" a chance to rank? Include some unique content on "A" mostly not viewable without clicking "Read more" link? I don't foresee many users will click "Read more" as they are really just looking for the properties for sale and do rarely care about written material when searching for "KEYWORD for sale". Should I "no index, follow" A as there are limited to none unique content and this could enhance chance of ranking better for B? When I write blog posts and it includes "KEYWORD for sale" should I link to "A" (best for users) or link to "B" since that page has more potential to rank really well and still is fairly good for users? Ranking for "B" is not creating a large bounce rate, just that "A" is even better. Thank you,
Kristian0 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
Site less than 20 pages shows 1,400+ pages when crawled
Hello! I’m new to SEO, and have been soaking up as much as I can. I really love it, and feel like it could be a great fit for me – I love the challenge of figuring out the SEO puzzle, plus I have a copywriting/PR background, so I feel like that would be perfect for helping businesses get a great jump on their online competition. In fact, I was so excited about my newfound love of SEO that I offered to help a friend who owns a small business on his site. Once I started, though, I found myself hopelessly confused. The problem comes when I crawl the site. It was designed in Wordpress, and is really not very big (part of my goal in working with him was to help him get some great content added!) Even though there are only 11 pages – and 6 posts – for the entire site, when I use Screaming Frog to crawl it, it sees HUNDREDS of pages. It stops at 500, because that is the limit for their free version. In the campaign I started here at SEOmoz, and it says over 1,400 pages have been crawled…with something like 900 errors. Not good, right? So I've been trying to figure out the problem...when I look closer in Screaming Frog, I can see that some things are being repeated over and over. If I sort by the Title, the URLs look like they’re stuck in a loop somehow - one line will have /blog/category/postname…the next line will have /blog/category/category/postname…and the next line will have /blog/category/category/category/postname…and so on, with another /category/ added each time. So, with that, I have two questions Does anyone know what the problem is, and how to fix it? Do professional SEO people troubleshoot this kind of stuff all of the time? Is this the best place to get answers to questions like that? And if not, where is? Thanks so much in advance for your help! I’ve enjoyed reading all of the posts that are available here so far, it seems like a really excellent and helpful community...I'm looking forward to the day when I can actually answer the questions!! 🙂
Intermediate & Advanced SEO | | K.Walters0 -
Best practices for robotx.txt -- allow one page but not the others?
So, we have a page, like domain.com/searchhere, but results are being crawled (and shouldn't be), results look like domain.com/searchhere?query1. If I block /searchhere? will it block users from crawling the single page /searchere (because I still want that page to be indexed). What is the recommended best practice for this?
Intermediate & Advanced SEO | | nicole.healthline0 -
Problem appearing 1 st with a sub page when typing my company name and product
I just did a test typing my company name followed by what I sell
Intermediate & Advanced SEO | | seoanalytics
Let's say "company green widgets " I noticed that my webpage ( which is a subpage ) doesn't appear 1 st on google when i type that keyword.... Either some website that talks about my product appears or my homepage appears. Why is that ? Could it be a canonicalization issue ? Thank you,0