First eCommerce site, any tips on how to increase rankings would be appreciated.
-
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it.
I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
-
Yes, we fixed though problems. It was due to how our CMS handles finding pages in the Web Config. It was setup to reply basically that it looked for the page and nothing came back, rather than 404'ing. That's fixed now
-
Hi All,
Thank s for the great responses. At the moment I have been trying to push the social aspect of the site more and I have some articles ready to go up on the blog, especially with it being London Fashion Week i'm targetting content around that area.
With regards to the keyword theme, at the moment I have some head terms on the Homepage, but getting them onto the category pages is difficult, or I find it difficult, I am looking at adding text pods into the category pages for this reason.
At the moment Head Terms we are targetting are looking around Cheap Ladies Fashion + Cheap Fashionable Clothes.
-
Simon, good looking site.
My immediate thoughts would be:
- Add a Pinterest page and Pin It button - you're in the perfect market
- Start a G+ page and link to it from your site
- Create a YouTube channel and add some videos
- There's very little in the way of textual content on category and sub category pages.
- Build links - start with low hanging fruit. There's some really easy links to grab out there from domains of high authority*. Start with those and then work your way in to grabbing some links from fashion blogs. A simple strategy here would be to donate an item to fashion blogs and have them review or give it away. You'll get valuable links and traffic back to your site.
*I recently wrote a blog post regarding easy to get links from domains of high authority. Apologise if this is against SEOmoz rules - but I think it applies here. http://www.bradkrussell.com.au/followed-links-authoritative-domains/
Thanks, and good luck!
-
Upon running the URL through http://www.ragepank.com/redirect-check/ - the site has some wacky stuff going on.
Like Davinia said, I'd redirect non-www to www version. You can do this in a variety of ways, but if you have access to the htaccess file, there's code given on that link I sent through.
-
Your site is assessable via a www and non-www URL version. Goodness from building links to your site will be split. Easy fix - place a 301 permanent redirect from the non-www version to www version (or visa-versa), do this for all pages within your website (not just your homepage).
Product pages definitely need keyword targeted copy if you want them to rank and yes I agree with Mat, there doesn't appear to be a clear keyword theme throughout the website.
-
-
finish blog posts.
-
get links.
-
if your items are unique to you, funky and in-demand, I suggest looking at sharing (social) at the product-listing level.
-
get up some pinterest boards. Apparel is HOT right now.
-
listen to the rest of the responses specific to on-site. Long-tail is a good strategy, especially now when you have no domain authority. Get tracking, spend wisely and watch & learn on your campaigns successes and failures.
Work on links now, get some fresh links coming in & then focus on the rest. Nobody will link to you just because you have a PRweb release, have competitive pricing, decent product & a beautiful site. It does happen occasionally, but the reality is (for the majority) it is all about gaining momentum, building your digital footprint and networking.
-
-
Hi Simon - nice looking site
I suppose that the first question should be "ranking for what?". A quick skip through the site doesn't suggest any particular target area for the site, so what is it that you want to rank for?
At the moment it looks like you best hope is long tail phrases the product level: ie targeting "purple jegging" "dalmation print onsie"* etc.
If that is the aim I'd focus on adding product descriptions (which if well written will help with conversion as well) and generally building authority to the site through link building. I'd imagine that the huge number of fashion bloggers out there who enjoy a freebie would be very useful i that sort of link building.
Higher up the foodchain of keywords I think you need to look at your category pages quite a bit more if you want them to attract traffic. Likewise there doesn't seem to be much in place that looks at head terms yet.
Ignore rankings for a moment, I'd also be looking at the more important metrics of traffic and ultimately sales. I'd imagine those products would play very well socially. I'd be looking at how best to get them shared/pinned/whatevered as well.
*Not a phrase I ever thought I would type.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to rank in google mexico when you don't have a local site?
Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips? THanks! Laura Robinson
Intermediate & Advanced SEO | | lauramrobinson321 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
One platform, multiple niche sites: Worth $60/mo so each site has different class C?
Howdy all, The short of it is that I currently run a very niche business directory/review website and am in the process of expanding the system to support running multiple sites out of the same database/codebase. In a normal setup I'd just run all the sites off of the same server with all of them sharing a single IP address, but thanks to the wonders of the cloud, it would be fairly simple for me to run each site on it's own server at a cost of about $60/mo/site giving each site a unique IP on a unique c-block (in many cases a unique a-block even.) The ultimate goal here is to leverage the authority I've built up for the one site I currently run to help grow the next site I launch, and repeat the process. The question is: Is the SEO-value that the sites can pass to each other worth the extra cost and management overhead? I've gotten conflicting answers on this topic from multiple people I consider pretty smart so I'd love to know what other people say.
Intermediate & Advanced SEO | | qurve0 -
I have a .com site but I am only ranking good on google for Canada and not the USA.
We are located in Canada but sell our products world wide. We are ranking ok on google.ca but are not in the top 50 on google.com. Is it due to my ip address? Is there any tips that you can give me to help up my rating for google.com. Any info you can provide me with will be amazing. Thanks,
Intermediate & Advanced SEO | | drewzal0 -
How Fast Is Too Fast to Increase Page Volume of Your Site
I am working on a project that is basically a site to list apartment for rent (similar to apartments.com or rent.com). We want to add a bunch of amenity pages, price pages, etc. Basically increasing the page count on the site and helping users be able to have more pages relevant to their searches and long tail phrases. So an example page would be Denver apartments with a pool would be one page and Seattle apartments under 900 would be another page etc. By doing this we will take the site from about 14,000 pages or so to over 2 million by the time we add a list of amenities to every city in the US. My question is should I worry about time release on them? Meaning do you think we would get penalized for launching that many pages overnight or over the course of a week? How fast is too fast to increase the content on your site? The site about a year old and we are not trying to scam anything just looking to site functionality and page volume. Any advice?
Intermediate & Advanced SEO | | ioV0