Ghostwriting, blogging, and rel=author
-
Do you think it's unethical to use ghostwriting on a company's blog? Specifically, I mean hiring a writer to create content for the blog, and then publishing the content under, say, the CEO's name and using rel=author to tie it to the CEO's social identity. Does that undermine the whole idea of AuthorRank? Is it gaming the system?
-
Technically it is gaming, but it happens more often than you think.
I, personally am a bit of a perfectionist and wouldn't be able to put my name to anyone else's work.
-
Ask yourself this question, if you employed a staff writer that you give assignments to, review, add links and then publish under the another name, does it really matter. My opinion, if you are paying for a product to be used as yours, then no big deal. If you are not paying for a product and stealing it, then big deal.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to regain Facebook Page Authority - For page badly affected with spam users
Case- company Facebook page has more than 10K users and almost 50% are spam. When this happens, edge rank of the page is badly affected (because spam users are not interested in your shared content so they hide you/remove you from feed and of course never engage). Not to mention Facebook released an update end of 2014 where page will have less visibility anyway compared to user updates. Overall the Page updates get very less exposure / impressions Now only solution is to remove this huge no of spam users one by one or by an API. Question - Does removing the spam users regain the authority of the page ? Does that solve the overall issue ? What are the other solution to fix the situation ? Thanks.
Social Media | | Personnel_Concept0 -
Should I post my upcoming blog series on my blog or on Google+
I am in the process of writing a series of blog posts covering one subject in more detail. Normally, I would just post my blog posts on my blog, but I have heard and read recently that posting content on Google+ is having very good results. So should I post this series exclusively on my Google+ pages instead with a link back to my blog and site or just focus on posting on my blog as I have done before? Thanks in advance, Peter
Social Media | | crackingmedia0 -
Google+, Link from My Site to Author's Google+ Page or to Company Google+
Recently I verified authorship for my Website. So the image from my personal Google+ account appears in search results. My website has a Google+ social media button. Should the link point to my corporate Google+ account or to my personal Google+ account? What is more credible from Google's point of view? What are best practices for this issue? Look forward to hearing from the MOZ community. THANKS!!!
Social Media | | Kingalan1
Alan Rosinsky0 -
Rel=publisher
I've had the rel=publisher set up correctly for months now and verified it using the Google rich snippet tool. For some reason when I search my site/brand the Google+ profile will not show? Does anyone have any suggestions as to what I can do to have it show up? Thanks!
Social Media | | TP_Marketing0 -
Is a Tumblr company blog good for SEO?
Hi, We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content. I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star. But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search. What it means to me is that Tumblr has a very poor SEO-friendly policy. I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO. I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like? I guess my question will be: "Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?" Thanks for reading.
Social Media | | NicolasE0 -
Google+ Author Troubleshooting Advice
Buon Giorno from wetherby 🙂 Ok a week or so ago i went thhrough the hoops of seeting up a Google+ authorship link with the hope my beautifull & click worthy face would appear in the serps. But after following the following steps: 1. Link from www.davidclick.com to https://plus.google.com/u/0/114149997094688010790 using rel author e.g.: [https://plus.google.com/u/0/114149997094688010790](<a href=)" target="_blank">Find me on Google+ 2 Link back from Google plus by pointing back to www.davidclick.com in the Google+ contributor section Nothing has happened ie no picture in my SERP listing, click here for illustration:
Social Media | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/authorship-tested-but-no-imagecopy.jpg So my question is please..."Have i done anything wrong? I put the code in place i think about two weeks ago" Any insights welcome 🙂0 -
SEO Moz Page authority and Domain authority do not correllate wih SERPS
I have checked the competitive landscape and the rankings with the keyword difficulty tool. E.g. for "Schuhe" - google.de - the rankings do not correlate with MOZ Page authority and Domain authority. What are the reasons for that and what are the important factors currently not reflected in SEO Moz Page and Domain authority?
Social Media | | delphinus0 -
I just discovered something about Addthis shares, Twitter, and rel-canonical.
Let's say I have a page on my site with the url www.mydomain.com/page1.php?id=234. Let's say it can be accessed by the url www.mydomain.com/page-this-is-a-keyword-rich-url And let's say that the second example is what I have set as my rel-canonical. I wondered what would happen when people submitted the non-canonical url to twitter. We know that Twitter shares count for something in SEO. I didn't want things to go to waste if people were landing on my short urls and sharing them on Twitter. Well, tonight, I shared one of my own urls on Twitter. I was accidentally on the short one (not the canonical), but when I shared it via addthis the long one was shared. So, Addthis must read the canonical and use this to share. Very cool. At least to me. I may possibly be the only person on the planet that understands what I just wrote, but this is a neat discovery for me.
Social Media | | MarieHaynes5