Press Releases - Local NY Law Firm
-
I have a client with a simple bankruptcy website. If I were to write a press for him using prweb or prnewswire, what are the types of topics I can write about that will allow the content to be picked up by newsoutlets and potential go viral?
Also, should I have multiple anchor texts linking back to my client's website in the press release or just one? Are there other ways to get credit for the press release outside of creating anchor texts int he write-up itself?
-
I agree 100% with you Steve. Thanks. Justin, I hope all this helps.
-
I'll elaborate on what Nakul has said (all great points)...
If you have something that is truly newsworthy, it will get picked up and generate quality in-bound links, and also generate some qualified traffic. (The idea of traffic is all-too-often lost when we talk about link building). Those links will build up your domain authority. Then, you let your on-page SEO do the work for you. You can have perfect, by-the-book on-page SEO, but if you don't have any links/domain authority, search engines aren't going to give you a sniff. In your case, you're dealing with a relatively competitive vertical, and I would think, the businesses in that vertical are all vying for some choice 'trophy' keywords, and thus, the on-page SEO from some of the top businesses who have invested some money in their site/internet marketing is going to be similar. What's going to separate one from the other in the eyes' of the search engines is the quantity and quality of in-bound links that you have. And press releases are definitely one way of earning (I stress that word) good links.
-
Great question and yes, now that's a story. When you do such a press release, it could also be picked up by traditional media, featured on news sites etc. And that;s what you need. What that would do is drive domain authority to your website which is what you need to drive power to this domain to compete. So it could be something like:
XYZ Family Hired Local NY Bankruptcy Law Firm ABC Lawyers.
Bold is the name of the firm, hyper-linked/anchor text. The surrounding text helps.
I would also consider getting listed in industry / legal directories, participate in community law/legal websites etc.
-
Great points. Then after one has done keyword research, how does one work to rank for those keywords without anchor texts? Particularly if you're submitting a press release.
Lastly, what if it was a story about how my client saved a family from bankruptcy and we go into details about the experience of the family?
-
I would not suggest doing a Press Release for SEO Only reason. Think about this from a user's perspective:
-
1. Is the reader going to feel he is reading a news or a advertorial ?* 2. Do you have something worthwhile to report via a press release ?* 3. If you were the reader, would you be interested in reading that PR ? And if yes, would you be satisfied after reading it ?
Next and the most important. DO NOT do anchor text links. After the several rounds of algorithm updates, those kinds of links don't help. If you really get a decent reason to do the PR, do it. But then, just link to the relevant page or your homepage with the name of the business / law firm. Don't do anchor text.
I know this kind of leads you into a total opposite direction, but with thinking about how many anchor text links, I can see where you were headed. I hope this helps.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.
I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...
Link Building | | FVLMS0 -
What Should You Do About Low-Quality Press Release Syndication Sites Linking to You?
Suppose a company did a press release and linked to you in it. The press release was republished on some high quality sites but also over 50 low quality press release syndication sites from all over the world. Suppose that they used a money keyword anchor text to link to you. Would this be harmful to your site? What action would you take? Should we disavow these 50 links?
Link Building | | ProjectLabs0 -
Is it possible to do local SEO for 2 different business locations in same state?
Since you have to be consistent in all your review website information (business name, street, etc.) is it possible to have a website rank for both of their business locations which are about 50 miles from one another in the same state or do they have to pick just one location to promote offsite?
Link Building | | cakelady0 -
Formatting of Links in Direct Press Releases
I have been looking around but not found any great suggestions. If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)? Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
Link Building | | edwardlewis0 -
Wired image releases via Creative Commons for SEO
Wired Magazine has started to publish images under CC licence as reported here: http://www.niemanlab.org/2011/11/wired-releases-images-via-creative-commons-but-reopens-a-debate-on-what-noncommercial-means/ The images are found here http://www.wired.com/rawfile/2011/11/creative-commons/ They allow noncommercial use (though this is not clearly defined) and request to attribute to the original source and "ask for a link back to the original story where the photo first appeared". The latter does not seem to be compulsory, but of course is a great SEO tactic to generate deep links. What's your take on this? Does anyone have experience with providing image material with the request to attribute you as the original source?
Link Building | | zeepartner0 -
Google penalizing sites because of press release pages?
Does anyone know of situations i can look up where Google penalized a site because of press release pages (hosted on a non owned major site like prweb or whatever), where the prweb page obtained back links from a group of sites that Google felt was part of a "farm"?
Link Building | | joemas990 -
Does anyone have any experience getting local DMOZ listings?
I have a client with a business that has locations in about 20 different states. Can I get them local listings in DMOZ? If so, how?
Link Building | | DGSEO0