Homepage Title Question? Multi-Keywords or All Encompassing Keyword
-
Okay so I am currently redesigning my company's webpage. I am making it responsive and giving it a more up to date look with newer features, etc. A facelift, basically.
While updating the site i'm also doing some on-page optimization here and there, and am curious about the page title for my homepage. My company offers video production, web development & design, and web marketing. While we do offer each service individually, we are really trying to sell the combination of all three services to our clients and show them how they can work together effectively.
Now my question is, in my homepage title, should i list each service offering keyword (which is what i do now) like this :
"Video Production - Web Design - Web Marketing • Company Name"
Or, should i try to find one keyword that kind of sums up what we do, like this:
"Magic All-Encompassing Keyword • Company Name"
I'm thinking that since three sort of unrelated keywords are in the page title, it may be viewed as over-optimizing and we won't see as good of results as just focusing on one keyword, which leads me to think that i should try to sum all of our services into one "all-encompassing" keyword such as "media production", which isn't the best choice, i'm just throwing it out there for the sake of this discussion.
Any thoughts or ideas would be greatly appreciated. Thanks.
-
Good luck!
-
Excellent, i was leaning towards the more broad single keyword.
I probably should have included that we do have individual landing pages for each service offering already, which i will be building even more targeted landing pages off of (medical video production off of video, responsive web design off of web design, etc.)
I appreciate the quick responses guys, always tons of help!
-
I'd very much go this way. Use a broader term for your homepage. Then on your separate service pages you can target more specific long tail keywords specific to the service and possibly the area you work in.
-
Personally myself I would have my homepage targeting something like 'Digital Agency' or whatever gets the search but also encompasses everything you do.
I would then create a page for each service so a page for - web design, seo, ppc etc.
So lets say your targeting london.
Homepage - Digital Agency London
web design page - Web Design London
seo page - Search Engine Optimisation (SEO) London
ppc page - Pay Per Click (PPC) London
But thats just how I would do it, some may have other ideas.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yoast focus keywords for portfolio post types in WordPress
This one is for the WordPress optimization crowd! Portfolios are used to display work. I have a question about best seo optimization techniques. 1. Portfolios can be used to display many different types of work, for me it either original web designs from scratch, WordPress redesigns, or importing a current website into WordPress. What is the best practice for keywords for multiple portfolios that are in one category. for instance WordPress Redesign. If I have 5 WordPress redesign portfolio posts is it good practice to use WordPress redesign for all 5 portfolios or should they use variations? Yoast gets angry when the same focus keyword is used multiple times. 2. Should portfolios even be indexed? Since this is how I attract new customers I would think yes but am I giving too much exposure to my client and not enough to my business. I guess this will depend on titles and meta descriptions. A discussion on best practices here is what I am really looking for. What is your advice and opinion on the matter.
Web Design | | donsilvernail1 -
How to avoid duplicate title tags?
I've got roughly 1200 location pages for a travel client. Since the business does the same thing at every location, the title tags and descriptions are almost identical except for the location name. I know Google likes tags and meta descriptions to be unique, but how many different ways can I write the same title in a 55 character limit? For example, here's how the titles look: Things to do in San Jose, CA | Company Name
Web Design | | Masbro
Things to do in Dallas, TX | Company Name
Things to do in Albuquerque, NM | Company Name **My question: Are 1200 title tags structured this way unique enough for Google? ** I have got the same problem with the meta descriptions, but I can vary those a bit more because i have more characters to work with. Thanks for your input,
Dino2 -
Sitemap Question - Very Old Ecommerce Site, Never Used A Map
I help manage a family website, that has about 10,000 products... It was top ranked since 1996, then got smacked by Penguin and recovered but its still receiving only a fraction of the natural traffic it used to get. Something we have never used... Is a sitemap. I'm curious if anyone knows reliable software that will generate a sitemap? My cart is custom built, website uses html pages across the board. Dynamic content and parameters are set up properly, onsite seo is in the excellent range. The only thing that I haven't been utilizing is a sitemap. Because the cart was hand built, it would a huge convenience to use a lightweight program thats compatible with any website, has parameter settings, exclusions and anything else useful to negate any duplicate content. I have a few highly dynamic pages as well... If anyone knows a product or a possible solution, it would be much appreciated. Working it up myself would be very time consuming. Thx
Web Design | | Southbay_Carnivorous_Plants0 -
Avoiding duplicate content with multi-lagusage site
Hi, We have a client in China that is looking to create three versions of the same website, English, Chinese and Korean. They do not want to use a translation plugin like Google translate, preferring to have the pages duplicated. What is the best way to do this bearing in mind that the site needs to be found in all three languages. Would also appreciate if anyone knows of a good hosting company that has English support on the Chinese main land. Thanks Fraser
Web Design | | fraserhannah0 -
One big page vs. multi-step pages
Hi mozers! Brand new to SEO and LOVING it! Having several key questions that I don't see answered yet, but I'll start with one we've been very curious about. Consider this guide we have for Forming a Delaware Corp.
Web Design | | Mase
https://www.upcounsel.com/Free-Legal/Guide/17/Form-A-Delaware-Corporation This is our overview page, giving you a breakdown of what this process involves. We love this page, but (Question1:) does it lack better real "content" rather than lots of links to the guide process itself? Then, you can start to walk through the guide beginning with step one, where each step has crowd sourced answers to it. But as you see, the step pages are all very similar, except for the answers and step info. (Question 2) Would it be better to put all our answers into the one overview page and skip having separate pages for each step? We like the process and simplicity of seeing one step at a time, but then these pages don't seem to have enough unique content on them. Related, at what point (if any) is a page too big with too much content and considered bad for SEO? We're recovering from a big hit from Google, and slowly recovering by nailing down various SEO mistakes. We DO have great, unique and valueable content - now we just need it to rank!0 -
Google changed the title?
I've been reading that Google will sometimes change the home page title, and I have finally seen this in action. Search for and on the second page you'll find but the title says Academy Dog Training. Which is not what's in the title tag for this page. Did Google change the title tag on us and if so why? How can we get them to use our title?
Web Design | | CFSSEO0 -
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Hi Everybody. I have a large site that is made up of the main site then a large support site. The support site has a lot of overlapping content and similar titles. Would it be beneficial to separate the two? Thank you. All answers appreciated.
Web Design | | arithon0 -
Linking to an image with the keyword in the title and alt tags.
Hi guys, Just thought I'd ask for opinions about an ecommerce catalog I'm working on. I don't know if it's even worth worrying about, but here's the scenario. Let's say I'm linking to a category called 'Sale' using an image, I have the title tag of the link as 'Sale', the image title is also 'Sale' as well as the alt tag. The HTML looks like this: Sale The page itself is: http://www.fashionbasicsonline.com/catDisplay So my question is, do you think I'm stuffing the keyword in too many times there? It's CMS driven so I could have the alt tag as 'Sale Products' or one of the titles as 'Sale Catalog' perhaps, do you think there would be a benefit in doing that? Maybe it's microoptimisation and I should be looking at other low hanging fruit, but I'm just trying to come up with the best scenario. Would love to hear what you think. Cheers, Bruce p.s. Looking forward to meeting as many people as possible at MozCon next week 🙂
Web Design | | bruce_werdschinski0