Do links that point to an old URL retain value if we have the correct redirects?
-
I've recently taken over SEO for my company. There are a lot of old links that point to our old URL (www.examplecountry.com changed to (www.examplewhatwedo.com). We have the correct redirects in place and Open Site Explorer shows many of the links pointing to the old site even though I'm inputting the new URL.
I just want to put my mind at rest that any value these links have doesn't got lost due to the URL change. Unfortunately a lot of them have the old URL as the anchor text....which I guess will decrease their quality?
Thanks!
-
Yes we have 301 redirects in place so all should be OK.
Thank you for you reply!
-
Yes - if you have a 301 redirect in place from your old URL to the new then around 90-99% of the link juice will be passed from the old links pointing at your old domain. Obviously anchor text that is your old domain isn't ideal in terms of targeting a specific keyword for ranking (though post penguin you don't want to over do keyword rich anchor text anyway) but the juice will still be passed in terms of link juice that will help your new sites domain authority and the page authority of the pages that it is being redirected to..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old Content after 301 Redirect Success
Hi, I want to ask what need I do to the old content after my 301 redirect to the new domain with the same content success? Do I need to remove that old content? Nothing bad happen right? Thanks
Technical SEO | | matthewparkman0 -
Deleteing old page and passing on link strenth?
We are a printing company and thinking over bringing our products down to 2 - 3 rather than the 10+ we currently have, the pages we will be getting rid of will be pages such as flyers, booklets etc and just concentrating on banners and stickers would you suggest 301ing the pages to the home page or picking pages for them to go to? Also could we expect a decent raise for the pages we are left with? Thanks shaun
Technical SEO | | BobAnderson0 -
Will Redirection of Unnatural Links to the New Domain will work?
Hi All, If a website www.mywebsite.com has received 100 unnatural links and because of that rankings are dropped. I want to follow the below strategy to protect my website from these 100 unnatural links. Please let me know if it will work: Buy a new domain www.newdomain.com with new whois record (Not related to www.mywebsite.com ) Do 301 redirection of all 100 unnatural links (Those are pointing to www.mywebsite.com) to www.newdomain (New domain) Do 302 redirection from www.newdomain (New domain) to www.mywebsite.com (Old Domain) After applying the above strategy, will google still consider those 100 unnatural links for Old domain??
Technical SEO | | RuchiPardal0 -
To 301 redirect or not...
Hi guys i'd like to get your opinion on this. We currently have two sites, site A is the old one with PA44 and DA33. Site B is the new one which is going to replace site A it currently has PA37 and DA24 Our plan for the future is to shut down site A and redirect all pages using 301 to the relevant pages on side B. Currently we have some links in place for a couple of keywords on site A to site B which seems to be working great for our ranking. Now i'm wondering if this is maybe a good option, to give back links from A to B or will i pass through more link juice when redirecting everything? (ps. both are e commerce sites hosted and registred with different companies)
Technical SEO | | Immanuel0 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
My seo company has a footer link that links to my site by keyword will this effect my rankings
My old SEo company has a footer link by keyword to my site so it acts like a site wide link will this effect my rankings. My site was in the top 5 for many keywords now page 2 and 3 so I am trying to see what has effected it as we havent changed what we do
Technical SEO | | Casefun0 -
Internal links to low value pages
Hi, We're doing a big content update on our product pages and I'm looking for some advice about our internal linking. In a nutshell, the current design we're using links out from every product page (i.e. plants) to a set of accessory pages (i.e. things to help you plant the plants). The screenshot shows how this works. The accessories we sell are a very small part of our business and don't attract significant or valuable search traffic. It's the plant pages that pull in the visits and make the money.
Technical SEO | | jdeb
The reason for all these links to accessory pages is for usabilty & to reduce the volume of support calls about accessories (we get a lot of those). So my concern is that by linking out to these relatively low value accessory pages from all of our plant product pages, we will be spilling link juice from all our important pages to a small set of unimportant ones. Should I be concerned about this and if so, what should I do differently? I have considered: Making an intermediary page, listing the relevant accessories, so that each product page links to one intermediary page, which then links to all the accessories. Using nofollow on the accessory page links - there is so much info out there about this, much of it conflicting, that I just don't know if that's a good or bad idea. Using some kind of java-based pop-up box to list the accessory links that will hide the links from spiders. Linking back from the accessory pages to the relevant product sub-category pages to loop the flow of link juice. All ideas welcome zoBgC0 -
Should I 301 redirect my country specific sites, or use them as linking root domains?
I have loveelectronics.co.uk, but I also own 10 other country code specific domains. I am short on links (i'm actually still setting up the website) and wondered that until i have country specific content, should I 301 redirect these websites to the homepage of my main site, or could I use them as links which would mean I have more linking root domains? Sorry if this is a beginner question, but it would be good to know so I can sort this.
Technical SEO | | jcarter0