Org & edu citations or links
-
One of my clients is a physician and I have achieved excellent SERP positioning for multiple targeted terms, but need to build a bit more domain authority in hopes of climbing one or two more positions and bumping a strong local competitor.
I am segueing into the the off-page SEO work and was wondering if anyone would be willing to share their favorite search queries or tips for seeking-out potential citation or back link sources on .org or .edu sites which are relevant to my client's area of expertise?
Thanks!
-
Hey Marcus,
Thanks for the thoughtful response - much appreciated!
I was aware of WhiteSpark's citation tool, but wasn't aware that they had collaborated to form citationlabs - very cool - I am experimenting with it at the moment. Naturally, many leads arrive at dead-ends, but no one said link prospecting was easy - right?
-
Hey Dino
Sorry, my bad, I kind of misread that.
Right, there are various options and some tools that can help. It's hard to know the very best way without knowing the industry and keywords your client targets but I would start with those keywords and some basic inurl searches so.
<keyword>inurl:.org</keyword>
<keyword>inurl.edu</keyword>
Then, you can play with that in several different ways. There is a great cheatsheet of search queries here so you need to tinker and see what works for your clients industry.
search-engine-query-cheatsheet.pdf
Then beyond that, the following tools and blog posts make for some interesting reading.
Citation Tools
Blog Posts
nonintuitive-search-queries-resources-for-link-building
21-link-builders-share-advanced-link-building-queries-29848
Let me know how you get on!
Marcus
-
Hi Marcus,
Thank you for the response. I am looking for methods to find the candidate sites other than the obvious search queries (e.g. intitle: "key phrase" )
As for the the suggestions offered once the candidate sites have been identified; I agree completely, and have already branded prominent social accounts in anticipation of "spreading the word" so to speak
Dino
-
Well, the obvious one is to identify all the relevant candidate sites and look at what kind of resources they are linking out to. Then, create something that is either missing or substantially better than something they already link out to and do the outreach to request the link.
That is like a view from 10,000 feet but that is basic way to go about earning these kinds of links.
If you are clever, this approach could be used to not only get these specific links from .edu and .org sites but to generate a whole bunch of links and social activity.
In a nutshell: create something amazing and then tell the world about it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Loss of PA & Links - 301
I have a 301 Redirect http://www.wheelchairparts.com to http://www.wheelchairparts.com/store/pc/home.asp The problem is my PA and most of my Links have been lost. I thought a 301 redirected EVERYTHING?
Intermediate & Advanced SEO | | Mike.Bean0 -
More bad links
Hi, After a recent disastrous dalliance with a rogue SEO company I disavowed quite a few domains (links he had gained) which I was receiving a penalty of about 23 places. I cleaned up the site and added meta descriptions where missing, and deleted duplicate titles and pages. This gained me another 5 places. In the meantime I have been getting a few links from wedding blogs, adobe forums and other relevant sites so was expecting an upward momentum. Since the high point of bottom of page 1 I have slowly slid back down to near the bottom of page two for my main keywords. Just checked my webmaster tools latest links and another 4 domains have appeared (gained by the dodgy SEO) : domain:erwinskee.blog.co.uk domain:grencholerz.blog.co.uk domain:valeriiees.blog.co.uk domain:gb.bizin.eu They all look bad so I am going to disavow. I expect to find an improvement when I disavow these new domains. As I have said, have started using the open site explorer tool to check my competitors backlinks and getting some low level links(I'm a wedding photographer) like forum comments and blog comments and good directories. I know there is much more than this to SEO and plan on raising my game as time progresses. I have also gained more links from the domains I disavowed on the 8th January mostly from www.friendfeed.com. will webmaster tools ignore any new links from previously disavowed domains? Like I have said I know there are better ways to get links, but are these links (forum comments, blog comments and respectable directories) one way of raising my rankings? To be honest that is all my competitors have got other than some of the top boys might have a photograph or two on another site with a link. No-one has a decent article or review anywhere (which is my next stage of getting links). Thanks! David.
Intermediate & Advanced SEO | | WallerD0 -
Simple Link Question
Hi Guys, I will appreciate if you answer 1 small question..... Will our site benefit from that link?
Intermediate & Advanced SEO | | Webdeal
Valuable website related to our business ---nofollow link--> PDF Doc(on second site) ---link to our site ---> Kind Regards,
webdeal0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
.com and .edu difference
Hello, Can anyone tell me how big is the difference between a PR5 .com and a PR5 .edu Double, triple? How big? Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
How to remove bad link to your site?
Hello, Our website www.footballshirtblog.co.uk recently suffered a major Google penalty, wiping out 6 months of hard work. We went from getting 6000-10000 hits a day to absolutely nothing from Google. We have been baffled by the penalty as we couldn't think of anything we've done wrong. After some analysis of Open Site Explorer, it seems I may have found the answer. There is a ton of bad links pointing to us. A few example domains are: ru.gg/ gogopzh.com/ 0575bbs.com/ This is nothing to do with us and so I can only assume some competitor has done this. As we were only about 4-5 months old, I guess Google has punished us. What do we do now? This is not a situation I have experienced before and would really appreciate your expert advice.
Intermediate & Advanced SEO | | ukss19840