How Does Google differentiate a keyword you are optimizing for and a non-keyword?
-
So, let's say that my company is called John's Business Consulting and I offer outsourced HR work (recruiting, evaluating, personality assessments, background checks).
So for my home page I want "Business Consulting" to be my keyword that I want to rank for. But "recruiting services", "talent development" are all words that describe a service that I offer and could potential be keywords, how do I get Google to not dilute my authority for "business consulting"?
-
Optimizing pages for individual keywords/ phrases ad utilizing interior linking strategies and anchor text. Especially because of the highly competitive phrases.
-
If I will be at your place I would have considered using 1 keyword per page. For instance “Business Consulting” is my primary keyword would try and use it on the home page and for recruiting services i would create a page based on this keyword and target that keyword from that page only instead on targeting all the keywords on the home page.
-
I'd recommend focusing on the keyword phrase "Business Consulting" in the title tag of the home page along with the company brand as well as the meta description so that it clearly indicates the company's main business focus. You can have a specific "Business Consulting" page under the services section of the website and optimize that page for this keyword.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Non-wildcard SSL risky for SEO?
I have a potential client who doesn't seem to be using wildcard SSLs in a multi-site scenario (over 40 sites) - what I'm wondering is the scope of Google's inspection of a site's SSL in this case: https://www.domain.com (good to go) https://domain.com (certificate error) Will Googlebot/Google possibly consider the entire TLD insecure? Could the secured, www-version of the site end up with the "Site is not secure" message in the SERPs as well? Could this invisibly affect the client's rankings? PS: Yes, I know that the right thing to do is go wildcard, but I need an answer to this before recommending a large purchase to them.
Web Design | | scottclark0 -
Curious why site isn't ranking, rather seems like being penalized for duplicate content but no issues via Google Webmaster...
So we have a site ThePowerBoard.com and it has some pretty impressive links pointing back to it. It is obviously optimized for the keyword "Powerboard", but in no way is it even in the top 10 pages of Google ranking. If you site:thepowerboard.com the site, and/or Google just the URL thepowerboard.com you will see that it populates in the search results. However if you quote search just the title of the home page, you will see oddly that the domain doesn't show up rather at the bottom of the results you will see where Google places "In order to show you the most relevant results, we have omitted some entries very similar to the 7 already displayed". If you click on the link below that, then the site shows up toward the bottom of those results. Is this the case of duplicate content? Also from the developer that built the site said the following: "The domain name is www.thepowerboard.com and it is on a shared server in a folder named thehoverboard.com. This has caused issues trying to ssh into the server which forces us to ssh into it via it’s ip address rather than by domain name. So I think it may also be causing your search bot indexing problem. Again, I am only speculating at this point. The folder name difference is the only thing different between this site and any other site that we have set up." (Would this be the culprit? Looking for some expert advice as it makes no sense to us why this domain isn't ranking?
Web Design | | izepper0 -
Fetch data for users with ajax but show it without ajax for Google
Hi, We have a thematic footer which shows similar pages links relevant to the search criteria made on a page. We want to fetch those footer similar links through ajax when users search on site but the links will be shown without using ajax when Google fetches those pages. We want to do this to improve our page load time. The links content & count will be exactly same in both cases whether Google fetches the search pages or user fetches those pages. Will this be treated as negative by Google, Can this have any negative affect on our rankings or traffic. Regards,
Web Design | | vivekrathore0 -
Dealing with the impending Google mobile compliance update - is bMobilized any good as a temporary measure?
We've been caught a bit off guard with the upcoming Google mobile compliance issue and received the warnings in webmasters about fixing mobile usability issues. It will still be some time before we can have the site re-coded as responsive. I have stumbled upon a converter tool (which turns any site into one that's mobile friendly) called bMobilized, which essentially turns your site into one that's mobile friendly. Have you used bMobilized? Is it a safe idea to use this service temporarily until our new responsive site is ready in a few months? Do you have any suggestions for temporarily getting around the mobile compliance issue while our new responsive site is being built? Thanks
Web Design | | Martin_S0 -
How does Google look at strings added to a URL
For example: http://localhost:3000/en-US/app/a-knsmtrhqrqs/personal where knsmtrhqrqs is a string Can Google tell this is a string and what's their policy? Will it hurt rankings? Thank you.
Web Design | | RoxBrock0 -
Does stock art photo attribution negatively impact SEO by leaking Google Page Rank?
Greetings: Companies such as Shutterstock often require that buyers place credit attribution on their web pages when photos you buy from them appear on these pages.. Shutterstock requests that credit attribution links such as these be added: Songquan Deng / Shutterstock.com Do these links negatively impact SEO? Or do search engines view them as a positive? Thanks,
Web Design | | Kingalan1
Alan0 -
Do I need to redirect soft 404s that I got from Google Webmaster Tools?
Hi guys, I got almost 1000+ soft 404s from GWT. All of the soft 404s produce 200 HTTP status code but the URLs are something like the following: http://www.example.com/search/house-for-rent (query used: house for rent) http://www.example.com/search/-----------rent (query used:-------rent) There are no listings that match these queries and there is an advanced search that is visible in these pages. Here are my questions: 1. Do I need to redirect each page to its appropriate landing page? 2. Do I need to add user sitemap or a list of URLs where they can search for other properties? Any suggestions would help. 🙂
Web Design | | esiow20130