Are on-page optimization tools becoming outdated?
-
So from what I've noticed, Google is using a lot of semantics in their algorithm. When it comes to using a tool to determine on-page, keyword/phrase factors, most on-page optimization tools check exact matches and give you a rating and suggestion based on that. What about synonyms and "natural", related terms?
My question is, are these tools becoming more inaccurate by not using semantic/synonym checks?
-
I am beginning to think that these factors as outline my @Journeyman actualyl can get you some penalty points. And end up reducing your overall ranking.
I think it is as Matt Cutts and Rand have being saying for ages. Write content for people not machines.
-
_Yes, there are some factors that I do not think apply any longer like - _
Keyword Usage in Bold/Strong/Emphasized/Italics
Keyword Usage in URL [not possible if you are targeting multiple keywords]
Keyword Usage in Image Alt Attribute [we should not be focusing on keywords only while creating alt tags for images]
Exact Keyword Usage in DocumentExact Keyword Usage in Page Title [not that important] -
I'm referring to on-page checkers that our clients are using to check for themselves (including SEOmoz's one), and it gets very difficult to explain to them why the tool isn't the most accurate. In the end it looks like we're not doing our job.
-
_I do not think you should be using on page tools for checking out keywords density and all that. No, these tools are obsolete long ago. But yes you can always use Screaming Frog for checking the following on page factors -
pages with duplicate meta data
Pages with double h1 tags
Pages with meta data
Pages with 301 and 404 response code_
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any tools to scan URL to identify keyword opportunities
Hi guys, Looking for tools which can scan content and identify keyword opportunities. I know you can use Google Keyword Planner or tools like Semrush. But was wondering what else there is on the market? Specifically looking for tools which can pull relevant keywords by scanning the content, exactly the same as Google Keyword Planner. Cheers.
Keyword Research | | jayoliverwright0 -
Keyword tool suggestions??
Hello, What does everyone use as a good keyword tool for keyword research? I previously used Google's, but would like something better than what its become. Thanks!
Keyword Research | | CHECOM0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
Best tool for drawing sitemaps?
Drawing up sitemaps is one of those tasks that seems to take me twice as long to do electronically that it does on paper. Unfortunately, sitemaps scribbled on sheets of A4 paper aren't much good for sending and sharing. So, Mozzers, what tool or software do you recommend for drawing up sitemaps quickly and easily? So far I've tried using Visio, Excel and Word but if there's a dedicated tool out there, that would be awesome. Thanks in advance, Cheers
Keyword Research | | JamesMio
James0 -
So you have a keyword, and you want to see what page a competitor ranks
Say you are looking at a bunch of keywords and you think a competitor ranks for one of them. Is there any simple tool you can use to 1. put in keyword 2. put in domain of site RESULT - it tells you exactly where the site ranks. Like **The site UpperYupper.com shows up on Page 3 at position 35 for the keyword "yupper undies" **
Keyword Research | | denimblog0 -
Google Products Research Tools??
Does anyone know of any google products research tools? I am trying to find what attributes and classifications my competitors are using? Much help appreciated. Thanks!
Keyword Research | | AHH8880 -
The tools "term extractor" and "explore links" consistently give no data
I am accessing these tools from the "Rankings Report" page and looking at competitors pages. I click on the dropdown next to the keyword and select either "extract terms" or "explore links". In both cases I get a message that says SEOmoz has no data for the page in question. This happens consistently for many keywords and pages. What gives?
Keyword Research | | GPN0