Static content VS Dynamic changing content
-
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
-
No we make sure the reviews are associated with the categories. They are not just random. Also the reviews are linked back to the associated product. My question is does it make a difference if we update them daily or just like once a week?
-
It all depends.
If you want a freshness indicator on the page, just have the page show the most recent reviews and then update automatically.
If constantly refreshing reviews shows a bunch of junk reviews that do not help the page, rank or get clicks to purchase then revert back to the original content.
You will need to test a bit and see what works for rank, clicks, etc.
Either way, I would link back to the review that the product was based around so that users can click and purchase and also Google can make sense of the where the original review came from to clear up any "duplicate content" type questions.
-
We are looking into that. The problem was it was already built and just finished before I got here and what you suggested will be in the plans but not for at least 3 months down the road.
You would suggest keeping the same content though not updating it with fresh reviews?
-
I am going to assume this is a product website that sells widgets within a category.
I think if you just approach this randomly on page loads, this will give you random results. Why not look at what keywords you are trying to rank on for that category an then pull in reviews that relate to that topic with links to products etc. What products sell the most in a given category, what products make you the most money? Focus on reviews from those product pages on your category page and then link to those products as your visitors are most likely to click and then buy from your category page.
I think your focus is too much on tossing around a bunch of content and ranking for the sake of ranking, vs looking at how to make it best work for your company from a revenue perspective.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
Google changing my Title
I noticed today that Google is showing a different Title in searches for the homepage. It is showing a title which I believe was active as of late last year or early January. The new title is in the title tag, in Google cache and in MOZ crawls as well. Not sure why it would still be showing a different title in the search and wanted to see if anyone can explain the reason. Thanks
On-Page Optimization | | campaigneast0 -
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
Where to add new content
I run a vBulletin website and vBulletin isnt very SEO friendly. I do fairly well in Google for most of my keywords, but forums dont necessarily build strong page authority etc. My site deals with fishing reports across the state of VA and drives 15-18k sessions a month and close to 100,000 page views a month based on Google Analytics. I want to start targeting new keywords and I am concerned about vBulletin inability to be SEO friendly. Many of my new keywords arent dynamic like fishing reports that are added by members daily. These are more like campgrounds, marinas etc. My thought is to install a Wordpress blog and build out this content so I can efficiently deal with on page SEO. the vBulletin software is installed in the root so I would install wordpress in something like mydomain/lake123/ Is the right thing to do, and will google see multiple sitemaps (one for vbulletin and another for wordpress) and index appropriately? Am I missing something major here? Thanks ~ Brian
On-Page Optimization | | FCBCO0 -
Duplicate Content Indentification Tools
Does anyone have a recommendation for a good tool that can identify which elements on a page are duplicated content? I use Moz Analytics to determine which pages have the duplicated content on them, but it doesn't say which pieces of text or on-page elements are in fact considered to be duplicate. Thanks Moz Community in advance!
On-Page Optimization | | EmpireToday0 -
Duplicate Content: Snippets from Blog on Website
Our company has a website and a blog, each on a separate domain. On our website's home page, we include snippets from some of our blog posts and links to such posts. The snippets include the same photo, title, and first line or so of text. We have been told and am concerned that search engines will categorize this as duplicate content. Any recommendation as to how we can get around this issue aside from not including the blog posts on our site? I imagine we are not the first company to want to do this. www.angelicolaw.com Thanks,
On-Page Optimization | | BrazilLaw
Greg0 -
Duplicate Content
Part of a site I am working on, features many different bags in all thicknesses colors and sizes. I'm getting an error when some pages have different content like different thicknesses. The only differences between the pages are a single digit - but in trash bags that makes it a whole different product! I can't do a canonical because it's not the same. For example: http://www.plasticplace.net/index.php?file=productdetail&iprod_id=274 and http://www.plasticplace.net/index.php?file=productdetail&iprod_id=268 Any ideas?
On-Page Optimization | | EcomLkwd0 -
How Should I Fix Duplicate Content in Wordpress Pages
In GWMT i see google found 41 duplicate content in my wordpress blog. I am using Yoast SEO plugin to avoid those type of duplicates but still the problem was stick.. You can check the screenshot here - http://prntscr.com/dxfjq Please help..
On-Page Optimization | | mamuti0