Noindex junk pages with inbound links?
-
I recently came across what is to me a new SEO problem.
A site I consult with has some thin pages with a handful of ads at the top, some relevant local content sourced from a third party beneath that...
and a bunch of inbound links to said pages. Not just any links, but links from powerful news sites. My impression is that said links are paid (sidebar links, anchor text... nice number of footprints.)
Short version: They may be getting juice from these links. A preliminary lookup for one page's keywords in the title finds it top 100 on Google. I don't want to lose that juice, but do think the thin pages they link to can incur Panda's filter. They've got the same blurb for lots of [topic x] in [city y], plus the sourced content (not original...).
So I'm thinking about noindexing said pages to avoid Panda filters.
Also, as a future pre-emptive measure, I'm considering figuring out what they did to get these links and aiming to have them removed if they were really paid for. If it was a biz dev deal, I'm open to leaving them up, but that possibility seems unlikely.
What would you do? One of the options I laid out above or something else? Why?
p.s. I'm asking this on my blog (seoroi.com/blog/ ) too, so if you're up for me to quote you (and link to your site, do say so. You aren't guaranteed to be quoted if you answer here, but it's one of the easier ways you'll get a good quality link.
p.p.s. Related note: I'm looking for intermediate to advanced guest posts for my blog, which has 2000+ RSS subs. Email me at gab@ my site if you're interested. You can also PM me here on SEOmoz, though I don't login as frequently.
-
These links likely aren't bringing much if any traffic, so it's a moot point here, imho.
-
Sorry if I was unclear. My thinking was that a high bounce rate probably indicates that many visitors don't find the content relevant. If the inbound links you mentioned are bringing lots of traffic to your pages but people are just bouncing right off the site, the value of those links is greatly diminished. If this is the case, I don't think the pages are worth keeping. If people are actually staying on the site after landing on the page, then I would focus on improving those pages and not worry as much about how they find the pages.
-
I don't see the connection to bounce rate? You mean click traffic or search traffic.
-
I would also be interested to know what people think about this. We have an issue where a few years ago, an SEO firm produced a few dozen "articles" for our site which consisted entirely of keyword-stuffed junk with lots of hidden internal links to other relevant parts of the site. Each page has thousands of links to it from link farms and junk directories.
I suspect that there are actually many legitimate, reputable websites out there who suffer from this problem. Any website with many thousands of pages might very easily conceal the remnants of old, poorly-executed SEO efforts for years, particularly if the people making the SEO decisions are unaware of the difference between black hat/white hat practices. With the release of the farmer update, this could be a big problem.
For our situation, we wrestled with whether we should noindex the pages, remove them and implement a 301 redirect to something more relevant, or just leave them as they are. For now we have left the junk pages alone; only a couple of the pages rank within the first 50 results for their targeted keyword, and the pages receive very little traffic. However, if the pages you are talking about get a lot of traffic with a very high bounce rate, I would probably try something else.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get a large number of urls out of Google's Index when there are no pages to noindex tag?
Hi, I'm working with a site that has created a large group of urls (150,000) that have crept into Google's index. If these urls actually existed as pages, which they don't, I'd just noindex tag them and over time the number would drift down. The thing is, they created them through a complicated internal linking arrangement that adds affiliate code to the links and forwards them to the affiliate. GoogleBot would crawl a link that looks like it's to the client's same domain and wind up on Amazon or somewhere else with some affiiiate code. GoogleBot would then grab the original link on the clients domain and index it... even though the page served is on Amazon or somewhere else. Ergo, I don't have a page to noindex tag. I have to get this 150K block of cruft out of Google's index, but without actual pages to noindex tag, it's a bit of a puzzler. Any ideas? Thanks! Best... Michael P.S., All 150K urls seem to share the same url pattern... exmpledomain.com/item/... so /item/ is common to all of them, if that helps.
Intermediate & Advanced SEO | | 945010 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
980 links from 75 domains and Graded "A" on Moz Page Grader-- still not ranking for our term. Thoughts?
A few additional interesting details: A blog post we wrote with the same keyword ranks 8, but this page does not crack the top 20. Crazy competitive term-- top SERP are from HBR, Entrepreneur and Inc. We use Instapage as landing page builder-- could this effect our rankings? URL is not a subdomain Pretty stumped over here. Thanks y'all!
Intermediate & Advanced SEO | | lbernes220 -
Rel Canonical Link on the Canonical Page
Is there a problem with placing a rel=canonical link on the canonical page - in addition to the duplicate pages? For example, would that create create an endless loop where the canonical page keeps referring to itself? Two examples that are troubling me are: My home site is www.1099pro.com which is exactly the same as www.1099pro.com/index.asp (all updates to the home page are made by updating the index.asp page). I want www.1099pro.com/index.asp to have the rel=canonical link to point to my standard homepage www.1099pro.com but any update that I make on the index page is automatically incorporated into www.1099pro.com as well. I don't have access to my hosting web server and any updates I make have to be done to the specific landing pages/templates. I am also creating a new website that could possible have pages with duplicate content in the future. I would like to already include the rel=canonical link on the standard canonical page even though there is not duplicate content yet. Any help really would be appreciated. I've read a ton of articles on the subject but none really define whether or not it is ok to have the rel=canonical link on both the canonical page and the duplicate pages. The closest explanation was in a MOZ article that it was ok but the answer was fuzzy. -Mike
Intermediate & Advanced SEO | | Stew2220 -
Meta NOINDEX... how long before Google drops dupe pages?
Hi, I have a lot of near dupe content caused by URL params - so I have applied: How long will it take for this to take effect? It's been over a week now, I have done some removal with GWT removal tool, but still no major indexed pages dropped. Any ideas? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880