Industry News Page Best Practices
-
Hi,
We have created an industry news page which automatically curates articles from specific news sources within our sector.
Currently, I have the news index page set to be indexed and followed by robots. I have the article pages noindex, nofollow, since these are not original content.
Is this the best practice or do you recommend another configuration?
Thanks!
-
As far as your original question, your nofolllow and noindex settings are fine.
I guess I don't understand the point of building out the pages with content that isn't unique. I come from the camp that starting it out right is always the best practice. People follow you because they want your point of view. I don't think that takes much time. On most CMS platforms you can schedule your posts and you can spend one day on post and spread them out over the week. I would see if someone in your company likes to write and see if they want to champion it.
But, like I said before. If you want to go the route you are currently taking then your nofollow noindex of those pages is fine.
-
Thanks Darin.
That's definitely a good strategy, and hopefully we'll do that at some point. But it also takes a lot more time and effort.
You have to start somewhere, and that's where we are.
What would you recommend for this stage of the campaign?
-
I use a slightly different approach. I like to write an article about the topic of the news that you have an provide a link about it. For example, if you are a dentist and a new cleaning practice came out, I would write an article referencing the article that came out. I would provide quality content about how the change will effect the industry and and provide a link to that post. That way you can use the rel=author element and possibly have those pages show up in the SERPs. I'm not a real big fan of putting other peoples content on my site unless they have created it for me or I have something to add to it.
Darin.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I prevent duplicate page title errors from being generated by my multiple shop pages?
Our e-commerce shop has numerous pages within the main shop page. Users navigate through the shop via typical pagination. So while there may be 6 pages of products it's all still under the main shop page. Moz keeps flagging my shop pages as having duplicate titles (ie shop page 2). But they're all the same page. Users aren't loading unique pages each time they go to the next page of products and they aren't pages I can edit. I'm not sure how to prevent this issue from popping up on my reports.
Technical SEO | | NiteSkirm0 -
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
An informational product page AND a shop page (for same brand)
Hi all, This is my first foray into e-commerce SEO. I'm working with a new client who sells upscale eBikes online. Since his products are expensive, he wants to have informational pages about the brands he sells eg. www.example.com/brand. However these brands are also category pages for his online shop eg. www.example.com/shop/brand I'm worried about keyword cannibalization and adding an extra step/click to get to the shop (right now the navigational menu takes you to the information page and from there you have to click to get to the shop) I'm pretty sure it would make more sense to have ONE killer shopping page that includes all the brand information but I want to be 100% sure before I advise him to take this big step. Thoughts?
Technical SEO | | MouthyPR1 -
Thousands of 404-pages, duplicate content pages, temporary redirect
Hi, i take over the SEO of a quite large e-commerce-site. After checking crawl issues, there seems to be +3000 4xx client errors, +3000 duplicate content issues and +35000 temporary redirects. I'm quite desperate regarding these results. What would be the most effective way to handle that. It's a magento shop. I'm grateful for any kind of help! Thx,
Technical SEO | | posthumus
boris0 -
Best practice for eCommerce site migration, should I 301 redirect or match URLs on new site
Hi Guys, I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense 🙂 I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format. Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact. How would you guys handle this? Thanks, Dinesh
Technical SEO | | MyFairyTaleBooks0