E-Commerce keyword question
-
We sell ItemA. One of the phrases that brings people to our site is "ItemA for sale". Should I just try to target "ItemA" or should I try to get "for sale" in there? I have seen a few other variations such as "on clearance" or "to purchase" as well. Can I just focus on "ItemA" or do I need all of those variants as well?
-
Do you mean URL wise, or content wise?
Google isn't going to penalize you for offering a relevant page to your customers. Just don't overdo it with your content. i.e. don't do this:
Company X has tons of Widgets for sale! In fact, we have the best price on our widgets for sale, and will beat any other company with widgets for sale!
For example, if you are a Jaguar car dealership you are going to have to reiterate that you are actually selling Jaguars, and not just talking about them. So, you will need to additional contextual clues of phrases like "for sale" and "to purchase." Otherwise you might just appear as an informational site, and not an e-commerce site.
-
Going after the head term and you can always use some onsite and link building to rank for the other longer tail terms. Also try leveraging user reviews if possible (and indexable). Why not see if you can get people to leave reviews on how your prices are so good its like always buying on sale compared to competitors. Get people to link to this page and I would not be surprised if you can get it to rank for your other targeted phrases
-
I don't think either of those are really the best examples - Amazon ranks well for several factors that don't have to do with keywords and Ebay is too "owned" by people posting content vs. the site manager managing it.
Retail sites like Kohl's do this (ex: womens>womens dresses>womens maxi dresses) and same with bestbuy.com, and REI.
http://www.searchenginepartner.com/Latest-SEO-News/seo-trends-utilysing-lsi-and-the-long-tail.html
-
Do you have any examples of any sort of e-commerce site? As an e-commerce site, they know they item is for sale so I don't see any added benefit to the customer, it feels like something google could catch on to.
-
Do either of you have an example of a site that does this? I looked at both Amazon and Ebay and didn't see them doing anything like this.
-
I agree with Zora that by targeting the long tail you'll also optimize for the short tail. To go further with targeting them all individually, that would depend on the competition, and the amount of variation of the keyword phrases. Use the tools here on SEOMoz to find out the competitive level for those variants. If it's pretty low, then one page would probably do, but if it's a tough search you would be better off creating more focused pages.
As for actually implementing a single page vs multiple pages, that would depend on context. I would put "for sale," and "to purchase" on the same field, but clearance, to me at least, would be different. If I were a consumer looking for a clearance product, I wouldn't want to land on just a regular page talking about buying the product. I would want the page to match my search.
-
I'd target both; short tail words can be harder to rank higher for, and the long tail can help sooner since they are often less competitive.
-
These are called long tail keywords. If you focus on "ItemA for sale" you'll benefit from essentially 2 keywords for the price of one, and to some extent, also other long tail keywords since "ItemA" is in there.
As to targeting them all individually - it's all about your commitment and how much time you want to spend.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
Image alt attribute - keyword stuffing?
If on the page (blog post) there is a lot of images and they all have the same alt attribute - is it keyword stuffing?
Keyword Research | | templatemonster0 -
Keywords/URL
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
Keyword Research | | eqgirl0 -
Google keywords
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
Keyword Research | | ithvac0 -
Confirm my thoughts for this keyword
I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches. Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world. My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds. Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.
Keyword Research | | DenverKelly0 -
Tools that show me what keywords my competitors are using
What tools can you teel me like keywordspy or SemRush that shows me what keywords my competitors are using to get traffic?
Keyword Research | | Montse0 -
How do you order similar keywords when writing content?
Let's say I sell widgets: plastic widgets, paper widgets, brass widgets and steel widgets. These are in order by how popular they are but none is so popular to really stand on it's own. When writing general content about widgets, lets say for the main Widgets page, would you write: 1. "We sell plastic, paper, brass and steel widgets." -or- 2. "We sell plastic widgets, paper widgets, brass widgets and steel widgets." I understand I can have specific pages for Plastic Widgets, Paper Widgets, etc., but like I said this would be for a main category page, maybe even for a quick "this is what we do" opening paragraph on the homepage. Is it better to be concise like in example 1? Or to individually call out each type like in example 2? I'm looking for SEO insight and the customer experience viewpoint as well.
Keyword Research | | rball10