Keywords and meta tag discription
-
My meta tag description is the same on a lot of my pages www.okanaganbc.com
It was done by the original designer.
- Should all of the meta descriptions and keywords be unique for each page?
-
What's important with your meta descriptions is to make them appealing enough to get your user to click on your listing. Meta descriptions no longer add any ranking value, but they do add marketing value. Put your meta description keywords in your first sentence, as they will be bolded if they are part of the search query. Put your action or power words, (Words that would motivate your searcher to click your listing) also towards the top of your meta description. Towards the end of the description they will get cut off.
-
Meta Descriptions and Meta Keywords both don't affect SEO ranking on BIG search engines but meta descriptions plays the role in getting people to click on your link so what you said is true in having meta keywords repeated is not as serious as repeated meta descriptions. Meta descriptions may not affect your ranking but it is still **important!
I suggest making both meta keywords and description unique. ** Work on the meta descriptions first then if you have time, work on the keywords. No rush in keywords though. If you have other more important SEO related issue to take care of, do those first.
-
Thank you,
so if meta keywords are repeated that is not as serious as repeated meta descriptions?
Should I have expectred my seo guru of 3 years to point this out to me?
-
Hi,
The answer is YES! All your meta description should be unique and to attract users to click on your website on the search engine result page. Each meta description should be used to summarize each page and use CTA to attract searchers to click. Furthermore, meta descriptions should include keywords related to that page so that it will be bold in the search engine result page when someone searches for that keyword.
Although meta keywords don't play a role in SEO for big search engines like Google, Yahoo, Bing, and Ask but they should be unique as well because there are a lot of smaller engines that are still using it and of course, there are some people using smaller engines as well. SO you want to optimize your website for all engines out there. Just a side note, baidu still uses keywords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does personalization that changes meta data display in SERPs impact SEO?
My company has been rolling out personalization at the page level across our site using behavior paths embedding content from cross pathed pages as well as customer journey mapping. The dynamically generated content doesn’t change the URLs. In the SERPs I’m seeing that our title tags and meta descriptions also seem to be dynamically generated even though we have these elements crafted. The way our elements are crafted: Title tag: descriptive Keyword rich phrase | Brand Meta description: Keyword rich, grammatically correct description tied to title tag and page content for consistency. I search a specific URL: Title tag display: Keyword rich phrase | Brand – Brand Meta description display: Random content pulled from the page I search a phrase that includes Brand + keywords in the URL: Title tag display: Title tag we crafted Meta description display: Meta description we crafted I search a phrase that includes Brand + keywords in the title tag: Title tag display: Title tag we crafted Meta description display: Random content pulled from the page Does Google crawl the page and digest the title tag and meta description we crafted? Or is Google going to ding us for having the brand twice, exceeding the length of the title tag, etc.? I have been searching the interwebs, forums and the cosmos, but the only information I’m finding is related to the fact that URLs are changing and how that would impact SEO. That’s not the case for us. Thoughts on how all this is impacting our SEO efforts?
Algorithm Updates | | NStarJM0 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Syndication and canonical tags across domains
Hello, I would love some confirmation on this matter. After all, is it OK to have canonicals across domains when syndicating content? I have found this old google blog article (from 2009) and was wondering if anything has changed since...
Algorithm Updates | | Koki.Mourao
https://webmasters.googleblog.com/2009/12/handling-legitimate-cross-domain.html Sincerely,0 -
Rel=Canonical Tag on Homepage
I have a Rel=canonical Tag (link rel="canonical" href="htttps://homepage.com") on the homepage. Could this possibly have a negative effect? is it necessary?
Algorithm Updates | | JMSCC0 -
Can Ecommerce help with Keyword Rankings?
I am curious to know if an ecommerce website plays a role in higher rankings. we have been struggling for some time on a term and all of our competitors have an online shopping cart. we have a custom magento website with a request a quote form as our products are very costly. (range from $500 - $250,000). Is there something we can add to the code to help boost our rankings?
Algorithm Updates | | hfranz0 -
Keywords in Footer
Do keywords in the footer carry the same weight as keywords on the rest of the page? Should we avoid having some keywords in the footer?
Algorithm Updates | | bloomnation0 -
Why am I getting different Google SERP result for same keywords?
Hi Mozzers, I have noticed recently that Google (.com.au) has been serving up different SERP results for the same keywords. For example, one of our main keywords is "Car Loan". One result will show our site as ranking #5 organically from 242,000,000 results. A refresh of this search will then result in our site not ranking at all from 133,000,000 results. We have been noticing this happen only in the last few days & more frustrating is that Google is throwing up the SERP from 133,000,000 results more frequently. Would anyone know why this is occurring? And what can we do, if anything, to ensure we are shown regardless of how many results Google calls from? Is it from recent algo update & will it settle down over time? Any help would be greatly appreciated. (Just to add - I'm not gogged in to Google when completing this test & regularly clear cookies etc so I don't believe its a personalised search issue)
Algorithm Updates | | 360Finance0