Increased importance given to spammy/educational domains in SERPs!?
-
Hey guys,
Can anyone shed some light on these bizarre and confusing SERPs which Google seems to be producing following their latest update??
For example, we have a client who targets "payday loans" with another targeting "IT services".
However, since the update, the former keyword brings back a host of spammy domain results while the latter seems to have given all focus to educational institutions like universities.
This just seems utterly ludicrous considering that if I'm searching for "IT services" I don't want the help desk of a local university - that's completely irrelevant, right?
Can anyone provide some information on what seems to be going on?
Thanks
-
I think I remember reading something about Google toning down the impact of their EMD update.
-
There also seems to have been an increase on the prevalence of EMDs - anyone else picked this up?
-
This is what I was thinking of: http://mozcast.com/ - you can't check your own keywords, it's based on 1000 that MozCast selects.
Here are a couple of blogs related to it:
http://www.seomoz.org/blog/a-week-in-the-life-of-3-keywords
http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazy -
Thanks for the reply - i've not seen the stability tool, where is this in the pro account?
Getting some strange results, yes the it services results of the last few days do not make any sense whatsoever. Will have to see what happens with these....
-
[payday loans] is probably one of the most competitive, spammy keywords there is. Page 1 probably often has significant changes, there are loads of black hats who set up a new site and spam it to hell to the top of Google, only for them to disappear a few weeks later when Google catches up with them, with the same process repeated again. Hopefully Google will get better at combating this. SEOmoz has a tool for checking SERP stability for a particular keyword, though I'm not sure if it is public?
The [it services] one is crazy. I even get the same problem if I search [it helpdesk services] and [it helpdesk] - though not all are universities. Something to point out to Google I think!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my Domain Authority (DA) is Decreased
Hello, I would like to know how the changes in domain authority is considered by MOZ? Domain Authority for my this domain https://factohr.com was 14 and it is decreased to 13 in this week. Though i have a very decent and good links going over to all my pages howcome my DA is affected and decreased. As its regularly being updated and has a high quality traffic! i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Algorithm Updates | | MyMoz710 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
Will increased pagerank increase traffic from google?
I got notified that my domain went from a google pagerank of 3 to 4. When this happens, does google raise me in the searches which can then hopefully get me more traffic, or is it a worthless number. Maybe only google knows 🙂
Algorithm Updates | | BrickPicker0 -
Webpage is ranking on google.ie / google.co.uk but not google.com?
One of our site webpage appears to be found in the first few pages on google.ie / google.co.uk but not on google.com. Is there such a thing being penalised on a specific Google domain? Traffic is healthy despite this but I want to rank well for the page in google.com. Any ideas?
Algorithm Updates | | notnem0 -
Best practice for someone wanting to repost / translate some of your blog posts?
I've been contacted by several sites (a few in other countries) who would like to repost some of our articles on their site. A few of these are in other countries and they would like to translate them in their language. (we have a site about raising a child with Down syndrome so they are wanting to use our info to help people...not "beat us" in rankings, or anything like that.) I didn't know what the best practice on this was. I don't want to get dinged for duplicate content or have someone rank higher than me for my own article, etc. Just curious what the best way to go about this was. I'm also assuming the articles that are translated wouldn't be an issue at all since the content will be in another language. Is this right? Thanks!
Algorithm Updates | | NoahsDad0 -
Confused About Addon Domains and SEO
I find addon domains really confusing. Everyone I've asked so far says that they don't affect SEO but I find that really hard to believe considering the same content is on both a subdomain and a subfolder and also has it's own unique domain. PLUS (in my case) completely different niche sites are sharing the same hosting. I really don't want to pay for hosting for all of my different sites but at the same time, if it's better/safer to do so for Panda/Penguin reasons I'm happy to do that. Thank you for your time. I look forward to your opinions/suggestions!
Algorithm Updates | | annasusmiles0 -
Plural vs non-plural domain name
I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?
Algorithm Updates | | ydop0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0