Why do they rank the home page?
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We are trying to rank for the key word Motorcycle Parts. We have moved up to page 2 over the past couple months; however, google is ranking our home page not our http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts page that is for motorcycle parts. We are working on internal linking to help point the right signals too. Any other thoughts? ( we have new content written to put in as well we just have to wait for an issue to be fixed before we can put it in)
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That is easier said than done We are working on pointing more signals to that page though.
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Home page has more links, better content, and uses the keyword in both the title and body. A good fix would be to link out from your home page with the exact keyword to your landing page.
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