Is the sun online newspaper right with their home page
-
Hi, i made my home page shorter here www.in2town.co.uk because a couple of people on here said i should shorten my home page but i have noticed that the sun newspaper and other online newspapers have now made their home page longer, is this a good idea or a bad idea.
Here is the sun newspaper http://www.thesun.co.uk/sol/homepage/
The reason why i done it in the first place was to allow as much info to be on the home page as possible, showing all the different sections on my site and allow google to see as well as our visitors how often the site gets updated.
I would love to hear your thoughts on if we should make our home page longer again like the sun newspaper or if you think this is a bad idea.
-
thanks for that. what i want is for google to see that the site is getting refreshed with new content and for people to see all the new articles instead of not knowing where to look
-
Hello Diane,
I'd say this decision comes down to what term you want your homepage to rank for. When targetting specific keywords on a page that contains a diverse range of content in can be difficult for Google to identify just what precisely the page is about, so you lose out in the SERPS to more specialised competitors.
If your aim is to get individual stories to rank for longer search queries then linking them off the homepage is a good idea. Your homepage probably passes the most page rank through your site so anything linked off the homepage is likely to get a rankings boost (over things only filed away under categories)
I'd consider analytics as the best measure of which homepage style works for you. I'd guess a longer page with more content will get you a lower bounce rate and more time spent on the page. It probably makes it easier for people to find a story that interests them so average no. of page views could be higher too.
If you want to be more specific, targetting one key term or just want a few specific stories to rank then a shorter homepage will probably work better.
Steve
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=canonical and redirect on same page
Hi Guys, Am I going slightly mad but why would you want to have a redirect and a canonical redirecting back to the same page. For Instance https://handletrade.co.uk/pull-handles/pull-handles-zcs-range/d'-pull-handle-19mm-dia.-19-x-150mm-ss/?tag=Dia.&page=2 and in the source code:- <link href="<a class="attribute-value">https://handletrade.co.uk/d'-pull-handle-19mm-dia.-19-x-150mm-ss/</a>" rel="<a class="attribute-value">canonical</a>" /> Perfect! exactly what it is intended to do. But then this page is 301 redirected tohttps://handletrade.co.uk/pull-handles/pull-handles-zcs-range/d'-pull-handle-19mm-dia.-19-x-150mm-ss/ The site is built in open cart and I think it's the SEO plugin that needs tweaking. Could this cause poor SERP visibility? This is happening across the whole site. Surely the canonical should just point to the proper page and then there is no need for an additional bounce.
Technical SEO | | nezona1 -
Can up a page
I do my best to optimize the on-page parameters for my page www.lkeria.com/AADL-logement-Algerie.php for the kw "aadl" but i can't understand what Ii'm doing wrong (i desapear 2 mounths ago). The page is optimize (title, description, h1, h2 etc.) few links with different ancers, but google put a spamy site www[dot]aadl[dot]biz in top 3 ratheer my page. Can you give me some advice to fix this issue? What I am doing wrong? Tanks in advance
Technical SEO | | lkeria0 -
Page not cached
Hi there, we uploaded a page but unfortunately didn't realise it had noindex,nofollow in the meta tags. Google had cached it then decached it (i guess thats possible) it seems? now it will not cache even though the correct meta tags have been put in and we have sent links to it internally and externally. Anyone know why this page isn't being cached, the internal link to it is on the homepage and that gets cached almost every day. I even submitted it to webmaster tools to index.
Technical SEO | | pauledwards0 -
What is Too Many On-Page Links?
in campaigns i see " Too Many On-Page Links " what is this ? can anyone please tell me ?
Technical SEO | | constructionhelpline0 -
Should I just have links on my home page or intro to articles
Hi, i am having problems optimizing my home page for the words, lifestyle magazine, online magazine and lifestyle news. my site is here www.in2town.co.uk I am just wondering if i have to much content on the page for google to understand that it is a lifestyle magazine. I am wondering if i should just have the links on the page and no introduction to the articles which i have seen here with a site http://www.femalefirst.co.uk and i am wondering how sites like this are ranking better than ours when they have hardly any content on their home page http://www.nelifestyle.co.uk/
Technical SEO | | ClaireH-184886
http://www.lifestyle.org/
http://www.internationallifestylemagazine.com/ any advice would be most welcome0 -
Home page deindexed by google
when I search my website on google by site:www.mydomain.com I have found my domain with www has been de-indexed by google, but when I search site:mydomain.com, my home page--**mydomain.com **show up on the search results without www, put it simple, google only index my domain without www, I wonder how to make my domain with www being indexed, and how to prevent this problem occure again.
Technical SEO | | semer0 -
Index page 404 error
Crawl Results show there is 404 error page which is index.htmk **it is under my root, ** http://mydomain.com/index.htmk I have checked my index page on the server and my index page is index.HTML instead of index.HTMK. Please help me to fix it
Technical SEO | | semer0 -
What Are The Page Linking Options?
Okay, so I'm working with a site that has pretty good domain authority, but the interior pages are not well linked or optimized. So, it ranks for some terms, but everything goes to the home page. So, I'd like to increase the authority of the interior pages. The client is not wild about spreading targeted juice via something like a footer. They also don't like a "Popular Searches" style link list. The objection is that it's not attractive. They currently use cute euphemisms as the linking text, so like "cool stuff" instead of "sheepskin seat covers." In that made up example, they'd like to rank for the latter, but insist on using the former. What about a slide show with alt text/links? Would that increase the authority of those pages in a term-targeted kinda way? Are there other options? Does it matter how prominent those links are, like footers not as good as something higher up the page? They currently use a pull-down kind of thing that still results in some pages having no authority. Do bots use that equally well? Thanks!
Technical SEO | | 945010