Promoting A Guide for links
-
Hi everyone,
I'm formulating a content idea to provide the Internet's most comprehensive guide for our related field and wanted to know how people would promote a guide if they were producing one.
Really the topic of choice doesn't need to be mentioned, so I'll leave that out so answers are open and can help a range of people attempting to do a similar thing.
One of the goals is to of course produce more unique and useful content for our site (helping our ranking), which will help people out who have an interest or question related to our topic, but once the content is on the site, how would you go about getting links towards to guide?
Would you contact websites that have written about similar content in the past and ask if they would add a link to the guide in their already existing content? Or would you ask them to bear it in mind for reference purposes in future content? Would you visit guest posting?
Obviously one of the goals of the content is for links, and that will be the driver behind whether or not the content is produced. I firstly need to show that there are potential links we can gain almost immediately after the content is ready. From there, I'm hoping the content will promote itself, with people referencing the content on forums and articles when questions are raised. However, for the content to get in front of the influencers (those who would answers the questions on forums or write articles about the subject) the content needs to be visible - i.e rank or be mentioned from a highly visible source.
Any ideas or comments from people who have promoted guides successfully before will be extremely welcome.
Note: This is more the promoting of content and not really related to the research to find out which content to produce.
Thanks.
-
Hey Purple Indigo,
Sounds to me like you are one of the few thought leaders in your niche which is why you're struggling to find others, and perhaps "others" are "competitors", where your not going to get a mention/link from in a million years.
If you're still struggling with this, my suggestion would be slightly different and approach thought leaders of CLOSELY RELATED niches, and introduce yourself as the thought leader in your niche. You'll need to put a spin on the introduction and how phone unlocking is linked to their niche.
Think niches like...
gadgets/tech
mobile/app developers
PC repairs/over-clockers etc
Money saving tipsI'm sure you could find some middle ground with thought leaders in these niches? You just need to get creative and be prepared to share their content first.
Hope this helps
Woody
-
Hi purpleindigo:
Reddit? If it's a service for unlocking phones, maybe you'll find something there?
One of the guest blogging services we use that we like is Ann Smarty's My Guest Blog. Just be careful to choose carefully. There are some spammy things in there but you can sort through and find some good ones. Cathy Stucker also has an email list for guest blogging that's good.
Anyway, best of luck to you.
-
Hey TDS,
EEE3 had a similar suggestion with 'Twitter" but as I mentioned to them, because of the industry we serve (phone unlocking) I struggle to see where "thought leaders" could come from.
In a not so obvious industry (I'm sure others have websites that are focused on similarly obscure subjects) how would you go about finding them? We are currently a leading brand in the field and news provider ourselves, which leads me to think, essentially, are we one the "thought leaders" and our competitors the others??
Thanks.
-
Hi EEE3,
Unfortunately email marketing isn't something we've really taken to. Mostly based ont he service we offer being a one-time only thing, with little need for customers to revisit us (but it is something we're looking into).
Guest Blogging is also something I think could work. However, it will be a case of pretty much regurgitating some of the content in the guide for the hosting site. Maybe with some research with the aid of the host, we could find the question that most of their readers/followers have and target that - which certainly makes it useful.
Twitter is a funny one for us. We're active on there, but there aren't really thought leaders in our industry. To let you know what we do, it's a service for unlocking phones. No news sites cover this topic, and I struggle to see where thought leaders could come from. We do produce related news and are one of the strongest brands in the field, but as for who we could target, that's a mystery.
Some great ideas there, and exactly what I'm looking for. Thanks.
-
Purple Indigo,
I'd look to see reach out to the " thought leaders" in your field. Talk to them and get them involved. Become friends and slowly promote their work, and then let them know that you think you have something that would be of interest tot he community if they can help promote it, it would be beneficial to everyone in the industry.
-
A few ideas:
1. Do you have an email subscriber list? I'm a big fan of many companies who've sent me requests to give my information for awesome guides by submitting my information. HubSpot and Optify are two great examples of companies who are doing this right. It's not necessarily links, but you do get customer leads and customer leads bring sales. I've also shared links from some of these guides on G+ and Twitter, because I've found them so useful.
2. SlideShare - Another great place to get the word out about your guide.
3. Twitter/FollowerWonk - I've heard many times of excellent ways to search Twitter (using FollowerWonk, for example) to find qualified people specializing in your topic. Check out Will Reynolds presentation at MozCon2012 http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
4. Search/Guest Blogging - This SEOMoz post by Pratik Dholakiya is filled with tons of techniques to get guest blogs and attention. Check out the "Guest Posting Query List" http://www.seomoz.org/blog/the-ultimate-guide-to-advanced-guest-blogging
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When/ What Links to Disavow?
We have an older website started in 2000. We have thousands of backlinks which we believe are hurting us. Starting with Panda our site has been devastated, traffic wise, from a million + page views a month to 1/3 of that now. We've never solicited links, never paid for them, they just happened. It seems every "search engine" and spammy site on the web has links to us. Hundreds if not thousands from sites like , 29searchengines.com, 55 searchengines.net, and on and on.. 1. How does a site know when the links are harmful?
Link Building | | foodsleuth
2. How do you know which links should be disavowed? Thank you0 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Link removel
When removing links should I be worried about bad links from websites that have already been deindexd from Google or should I think that since it is not in these index any more it cant do harm?
Link Building | | Joseph-Green-SEO0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Outsource Link Building?
Currently we are in the process of creating a new ecommerce website. The site is not live yet, but we have done all of the planning and brainstorming and now are just doing all of the dirty work to get things ready to go live. We are devoting a lot of time on merchandising and developing the site, but currently do not have the resources to put together a good link building campaign in house. Does anyone have any recommendations for outsourcing the link building? The last thing we want is to hire someone that submits to bad neighborhoods and only directories. Is there a good, better, best scenario we should be looking at for pricing, ect? Obviously, like most who are starting a new site, cost is an issue at least until the site gives some sort of sign of life. Also, we are in the Pittsburgh area. We don't need to go local with this, but if there is someone particularly good in the area it would be nice. Thanks in advance.
Link Building | | ClaytonKendall0 -
Back links not being found
I am working on optimizing a client site that was launched in January of 2011. A number of back links are starting to show up when I do a competitive link analysis, however in Google WMT the only IBLs that are showing up are from the non-www of the domain, even though I have a 301 redirect from danwilson.ca to www.danwilson.ca (and has since the site launched). I also have verified the non-www version with WMT and declared the perfered domain as www.danwilson.ca. Any ideas why the non-www domain links are being shown as inbound links by Google WMT rather than internal links. This likely means the site is getting dinged for duplicate content...
Link Building | | diguno0