Outsourcing of guest blog articles and usefulness of links from guest blogging
-
I'm not the greatest writer but want to do some guest blogging for links and traffic. Are there any businesses out there that write world class guest blog articles for subjects that match my business?
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so. Once they get archived do they still get counted by google and does the anchor text and page rank still count?
Thanks in advance mozzers!
Ron
-
Are there any businesses out there that write world class guest blog articles for subjects that match my business?
World Class? Probably not, but if you get an article of that quality you should post it on your own website. That is the type of article that attracts a lot of attention and has the potential to rank #1.
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so.
This depends where you are posting. You should be able to dig down through historic posts and see what happens to their posts after a few years.
Once they get archived do they still get counted by google and does the anchor text and page rank still count?
If they are being archived you don't want to do this.
Honestly, it's best to post unique and valuable content on your own domain. If you start giving it away you are feeding your competitors and creating new competitors. Do you really want to do that.
-
Re: your first question, you can hire freelance writers through any number of channels (e.g., Craigslist, Guru, etc.) If you are looking for one in a specific industry that requires expert knowledge, this may mean you have to look harder, or post a job offering yourself. Any writer worth his/her salt can do a blog post.
As for your second question, the method with which pages are archived and linked to on a blog depends entirely on the blog. Perhaps one the following points relates to what you read:
1. Older posts may no longer be linked to directly from the homepage/main blog page, and may therefore seem not be getting as much PageRank/Authority/whatever flowing to them. However, a blog with a smart site architecture and internal linking should be relatively well-protected against this (and hopefully the posts have some external links as well!).
2. Some blogs that accept masses of guest posts shuffle them to an archived netherworld, because they simply can't handle the glut of "content" they are posting. If this is the case, the link may not be worth the time and money you are putting into getting it anyway.
A little detective work could tell you how well-linked those older posts are, and whether they are getting any juice from the main site. Focus on blogs that seem like they get some actual traffic (from people other than people looking to guest post) and you should be fine.
So, at best what you've read is a gross over-generalization. While it is important to diversify your link portfolio beyond solely guest blogging for a number of reasons (looks more natural, scalability, diminishing returns, the possible eventuality of Google devaluing byline links), it can still be a worthwhile tactic for link/brand/whatever building.
-
Check out http://www.copypress.com/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog-posts pages are dominating in search console "Internal Links". Only home-page at top!
Hi all, Ours is WordPress website and we have a blog...website.com/blog/. All the important pages in the website are well linked from top and footer menu. But in our webmasters...internal links section, only homepage is at the top. Blog-posts are others followed by homepage. I wonder why blog pages are dominating our website pages. Please give your suggestions on this. Do you think Google will give more priority for the blog-posts than website pages as they are more linked technically? Thanks
Algorithm Updates | | vtmoz1 -
Should I create a menu link for sitemap?
Hi guys, I am new to SEO and I have a question for you guys. We created a sitemap for our website. I was thinking of creating a sitemap link on our homepage. Do you think it's a good idea? Would this help us in terms of ranking improvements? Or would help with anything at all? Thanks
Algorithm Updates | | ahmetkul0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Links to category pages unnatural?
If people are linking to your site, it would seem natural that the vast majority of those links would point to the homepage, product page, or a article/content page. Let's say you have 100 links pointing to your site, and 40 of them are pointing to category pages. Would this seem unnatural? Does Google or other search engines have a way of determining this as a factor in ascertaining whether the links are natural or not? Is there a rule of thumb when it comes to the pages that are linked to on your site?
Algorithm Updates | | inhouseseo0 -
Why have my external followed links risen from 271 to 9961 in three weeks?
I've noticed a massive increase in the number of external followed links to my root domain (from 271 to 9961) - has anyone else experienced this?
Algorithm Updates | | HeatherBakerTopLine0 -
Using a sites custom code for multiple websites: good or bad?
Is it bad to utilize a custom codebase for multiple websites? Does that play a factor within Google? Also, what about hosting sites with the same custom codebase on the same dedicated server?
Algorithm Updates | | WebServiceConsulting.com0 -
Best Moz article on landing pages?
From what I understand, building landing pages to link back to sites is a thing of the past. I am looking for a good article that explains best current landing page practices (post Panda and Penquin). Any suggestions?
Algorithm Updates | | cschwartzel0 -
High bounce rates from content articles influencing our rankings for rest of site
We have a large content article section on our e-commerce site that receives a lot of visits but also have very high bounce rates. We are wondering if this is hurting the rest of our site's rankings. **When I say bounce rates I mean what ever metrics Google is using to determine quality content (specifically after the Panda update). ** We are trying to determine if having the content articles on our domain hurts us. We only have the content articles for link building.
Algorithm Updates | | seozachz0