How do you optimize for keyword phrases that don't follow natural speech patters?
-
For instance,
We have a phase "solar panels for home" that sends decent traffic to our site, but I'm sure we could be capturing more if any of our content was optimized better for it. But how do you optimize for a phrase that makes you sound like a robot if you use it verbatim?
-
Thanks for the great responses. I'm certainly working on the content, and it looks like I need to start thinking more creatively about these phrases.
-
While I agree with Anthony that you should not worry about optimizing an awkward phrase, I also think you can, if you want, include this phrase exactly on your site.
"Installing solar panels for home energy improvements"
"Choosing solar panels for home renovations"
If you want to include the phrases your customer search, just think of ways you can include it in a sentence. Don't try to make it a headline. "Solar Panels for Home" as a title sounds very awkward. But including it in the content of what you're writing is not only relevant and "exact match" but it works in the context that you can then write more fluidly and naturally once you've taken care of it once.
-
You basically have to change up the phrases a lot, don't just stick to specific phrases because G is getting good at filtering out blatent over use of phrases and keywords and will penalize, try and think of ten ways to say the same word or phrase then scatter that throughout your text. Of course it is better to have a targetted phrase or keyword per page only, don't expect one page to rank highly for 5 different kw's or phrases, so you may need to devleope more pages/content. Hope that helps, all the best
-
I would optimize for on-page quality (great writing) and not worry about optimizing for an awkward keyword phrase, even if there is search volume.
Say you put 'Solar Panels for Home' as a bold headline somewhere on your page. Maybe you go up a ranking spot or two, perhaps gather a bit more traffic. Are those new visitors or the previous regular visitors going to convert after reading something like that?
Google is getting pretty smart. Write about the topic (solar panels for homes) in a natural way and you'll be just fine.
If you really want to try and force something in there, you could try something like this:
"Solar panels, for home use, are becoming increasingly more affordable...."
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
My website have h1 tags , but still crawlers can't find them?
crawlers can't crawl my meta description and h1 tags even when they are present.
On-Page Optimization | | Green_Beauty0 -
Am I accidentally Keyword Stuffing?
Hey Guys, So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page 😎 have completely disappeared. The copy was the only change I have made. Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there. For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about. I'm wondering if there are maybe too many mentions here? 16 repeats of the word PPC and on the page there are 490 words. Does that feel like too much repetition or am I barking up the wrong tree? Thanks, Matt
On-Page Optimization | | MattStott40 -
Can't find Text-Only Cached version in Google search
Hi, I'm trying to view the text-only of a webpage to run a SEO audit, however Google does not give me this option. When i click the two arrows that appear to the right of a search result, the only option I get is Cached. Is there a reason this might be happening? I've tried clearing my cookies, signing out of Google, and anything else I could find on my troll of the internet. I also tried text, only please! however whether this works or not is debatable considering it shows me actual pictures on the site. Any ideas, or maybe another add-on that will work?
On-Page Optimization | | JuiceBoxOM0 -
After optimization results got worse!
Hi, After optimised every single landing pages of the website with keywords and building links made the results worse! Now website is ranking 3rd from 2nd! What would be the reason for that? Thanks,
On-Page Optimization | | WTGEvents0 -
Meta Keywords, Should I just remove them?
howdy guys, I am helping my father out with his SEO for his company. I am taking over the SEO helm so to speak and have to do a complete on site make over( offsite as well eventually soon) He has on every page meta keywords that are just stuffed with "money keywords" and they are the same on every page, Should i just delete them entirely and leave that attribute blank? Hope to hear back soon, thanks.
On-Page Optimization | | david3050 -
No follow for html sitemap?
Hi, I have been working on an e-commerce site and have been wondering if i should add the meta robot tag with no follows, on pages like delivery , terms, returns and the html sitemap? From what I have read this seems a good idea, but i am a little confused as what to do with the html sitemap. I can understand that having this on the homepage will allow crawlers quick access to the deeper pages within the site. But would it be better to guide them down the natural route of the category navigation instead? Thanks
On-Page Optimization | | Bmeisterali0