On-Page Keyword Optimization Question
-
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance.
I run the "On-Page Keyword Optimization"
The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15.
The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content.
The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea:
The page breaks down as follows:
- 5 instances in primary nav
- 1 instance strapline
- 3 instances secondary nav
- Remainder in page body
I am told by the tool to reduce to 15 instances, so should I?
- Have 9 instances in the nav and other areas and 6 or so on the page
- Have 9 instances in the nav and other areas and 15 or so on the page
-
Yes, they give the content area the most weight in regard to individual page topical focus, however search engines do evaluate every word on a page, including content within the source view that visitors don't see. This is why having too much content in header, sidebar and footer areas, or too much code at the source view level causes topical confusion / topical dilution and is considered during the duplicate content evaluation process as well.
The best I can offer in regard to how often a phrase should appear on a page is "does this feel like I repeat this phrase too much?" If you've got the same phrase repeated fifteen times just in the content area, there should be a valid reason other than just SEO reasoning for that. And a LOT of text around those.
-
If this is the only criteria that your page is failing on, i wouldn't worry about it too much.
If you think having 48 occurences of your keyword is beneficial to the user of the site i would leave it as is.
edit: From your info above it would suggest that you have 39 occurences in the body of your text. This does actually sound a little bit over the top. If you're able to get this down to around 6 i think your customers would find you content more useful.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is your process for finding the best keywords for which to optimize and track?
(I searched but didn't find anything similar here) When you start a campaign, what is your method for finding the best keywords to optimize on your site and to track? Please share methodologies and tools on Moz that you use. I of course use Keyword explorer, and choose the higher volume keywords, but I am not sure I am looking in the most effective places. Any discussion on this would be greatly appreciated.
Moz Pro | | bizmarquee1 -
Question about SEO and domains
Hello, Over time we have purchased many domain names that relate to our business. Let us say we sell chairs of type A, chairs of type B, Tables of Type C etc. We also have a main web site (main domain) which has been functioning for many years and is ranked well but not great. Since we have domain chairtypeA.com and chairtypeB.com I was thinking of putting them to good use as follows. STRATEGY A a) Create the domain as a parallel domain but is mainly informational - it talks about chair type A, its history, what to look for etc. It has the same IP address as main domain b) Have all the links on the page be directly linked to the MAIN site- so if you are on page for ChairtypeA and want to see it in a set you just click a link and it takes you to the main site. c) The look and feel of the ChairtypeA site is exactly the same as the main site - in fact except for the Heading, title and content the whole framework is from the main site. My hope is that if people are looking for chairtypeA, we would rank and attract customers. Plus it would use up some of the domain names we have purchased. THE OTHER ALTERNATIVE (Strategy B) is a) Create a domain for chairtypeA parallel to main domain (same IP address) b) redirect it to subfolder in main domain c) refer to the pages also as maindomain/chairtypeA (here is where it is no longer purely parallel) I have 3 objectives a) Use my purchased domain names b) Focus on certain products (liek ChairtypeA) c) Overall increase visibility and ranking Please give me any feedback which indicates whether Strategy A or Strategy B is more effective, or if any has negative consequences. Or you could suggest Strategy C - a completely new approach. Thanks Sam
Moz Pro | | samgold0 -
No page reports for one of my campaigns
Hi Everyone! so glad to be here, I had hardly visited the forum and been missing out. I have a client who hired me to set up their basic SEO for their website and I see no grades for the pages, at first I don't maybe the website was not being indexed but report shows it crawled 37 pages so what does it mean no grades what so ever, also showing now rankings, I put 30 to check and zilch. thank you.
Moz Pro | | FeuzaReis120 -
How to increase the page authority
Need good rank on this 2 keyword, plz help me if anyone can help. Keywords are : gift card http://www.giftbig.com/gift-cards.html gift voucher http://www.giftbig.com/gift-vouchers.html
Moz Pro | | Joydeep_das0 -
Tool Request - What keywords does a site rank for?
Hi folks, Something I've never had to do before so I'm not sure which tool to use, but is there a way to determine the keywords that a website currently ranks for? Hope someone can assist 🙂
Moz Pro | | ChristopherM1 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but sample pages are not related to page indicated with duplicate content
In the crawl diagnostics for my campaign, the duplicate content warnings have been increasing, but when I look at the sample pages that SEOMoz says have duplicate content, they are completely different pages from the page identified. They have different Titles, Meta Descriptions and HTML content and often are different types of pages, i.e. product page appearing as having duplicate content vs. a category page. Anyone know what could be causing this?
Moz Pro | | EBCeller0 -
Are you going to update your On-Page too?
With the new over optimisation penalty coming in, I was wondering if you're going to update your online tool to take this into account?
Moz Pro | | photogaz0 -
What the . . ! Duplicate Pages and Titles WAY up?
My duplicate pages went up 50 plus in the past week, and my duplicate page titles went over more then 100. We recently redesigned the website, but it has been up for several weeks now. The only change I made specifically last week or late the week before was to get my 301 redirects done to get the www. version and the non www version pointing to the same place (as well as a couple other sites that point to it). I'm sure this is not enough info to figure out what went wrong . . . I'd love some help in figuring this out though.
Moz Pro | | damon12120