Best to create a new blog as a subsection or as a new site?
-
Our company has a blog "feature" or "theme" that we'd like to publish every week at least. Should we create a subsection of our current company blog? Or should we register a new domain specifically for the feature?
The latter would allow us to do some linking back to the main website, and would probably be good in terms of future career flexibility / personal branding for whoever writes it.
Things to keep in mind? Anyone have any suggestions? Best practices? What should I do?
-
I agree with the previous responses that the blog should probably be a subsection. A key question to ask is whether the blog will attract links either naturally or through a link building program. A blog that stands a change of obtaining significant traffic and links, and features content that is independent from the main website is a candidate for a root level domain. However, from your brief descriiption, this does not seem to be the case with your blog
-
I agree with EGOL. Typically a blog is used to enhance the content and freshness of the site where the blog is located and getting links to the blog enhances the site as a whole. Sites that are exclusively blogging platforms (wordpress, blogspot, livejournal, blogger, etc.) typically make use of the USERNAME.domainname.com structure. This is the flipside of the coin that EGOL outlined: these companies want to disassociate themselves from the content on those new domains.
If you feel like your theme site is going to be far enough removed from your company that it could stand on its own, there could be justification for the new domain. It also might be easier to get linked to on design forums and resource guides if that site is its own entity. As you mentioned it would also give you flexibility in linking back to your company site.
To recap, consider how much effort the new domain can be given, who is going to own keeping it fresh, and check to see if it can stand on its own in your target market space.
-
If you start it on a new site you are beginning at step 1 for optimizing your new site, and because its a new site the links you point back to your main site will be of limited value.
I would keep your blog on your main domain. That way all the benefits derived from a blog are going towards improving the SEO of your main site.
If the flexibility of being able to rebrand it later is more important to you than the SEO value of the blog, then you should consider a new domain. Otherwise stick with your existing.
-
SEOMoz has the blog in a folder seomoz.org/blog
If you place it on a new domain the links back will have very little value unless the blog attracts links from outside of your own network of websites. And, if the blog does attract links, those links would be move valuable to the rankings of your main domain if they hit a blog within a folder on that domain.
My blog is in a folder.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA is not increasing of my site
Hi, I have a problem or maybe it's usual that I'm creating quality backlinks for my site Best Travel Purse but its DA is not increasing, as usual, it does for other sites, what should I do that my site's DA would increase?
Link Building | | gettravelpurse2 -
How To Increase Blog DA to 50+
Hey, I am wondering to know the key metrics which MOZ considers before giving a blog of DA 50+. I have tried to search but couldn't find the best answers so was wondering how it's achieved. For example a site named "SportsALA" have a DA of 20 but i see they have links from many sites. I have checked other sites as well for example and they have less RDs but still had higher DA. Can anyone help me to explain Moz DA 2.0 factors a bit more. Thanks
Link Building | | Hamzayounas11 -
Rankings Dropped After New Backlinks.
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google. Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values. Could anyone give me insights into why my rankings may have dropped with new back-links?
Link Building | | poke11 -
Best of the Web directory
Does http://botw.org/ (Best of the Web directory) have any SEO value these days? Would you recommend listing on there?
Link Building | | roberthseo0 -
How Does Google Treat Scapper Sites?
I have seen several sites that have data or some type of information about a website. Often the site appears to be trying show the value of a site. How does Google treat the links this scrapper type sites give? Should these types of links be ignored or should they be disavowed? Here is an example: http://www.sitetracer.com/www.tourexperience.com
Link Building | | Firestarter-SEO0 -
What is the best way to find the best keywords to focus on?
Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based? Also, how do you even identify the best search terms to target? What are the best tools out there? Thank you!
Link Building | | harrygardiner0 -
Blogs that Thank Their Sponsors in a Blog Post
I've noticed some popular bloggers who create a monthly blog post that thanks their sponsors and the links are followed. Do you think that Google lets this slide or are they stopping some or all of the links from these blogs from passing link juice?
Link Building | | SparkplugDigital0 -
NEW LINKS
Hi If you plan to add new links to a site which currently has very few inbound links what is the maximum amount you could add in any one day before it is deemed by Google to be suspicious and unatural. I am referring ot manually added links, not robotic. Thank you 🙂
Link Building | | PH2920