Ignore keywords that have no data in the Google Keyword Tool?
-
Hello,
There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword.
Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them.
What do you think?
Thanks!
-
You are very welcome.
-
Excellent advice, Jason! Thank you very much.
Look out world!
-
If you have relavent, compelling content for a high volume google query then by all means optimize for it. But remember that 20% of the queries Google receives each day are ones they haven't seen in at least 90 days (http://support.google.com/adwords/answer/2497828?hl=en) so don't be afraid to anticipate a future audience, even if the traffic isn't already in Google Keyword Tool.
Obviously, there are industries (news and trend based) that are perpetually in the cycle of creating, anticipating, or quickly reacting to new keyword spikes.
Either approach is valid, but I suggest you let your content and your passion for your audience be your guide. If you produce great content, and you are confident their is an audience that wants to consume it, then don't let the lack of keyword traffic stop you. The world just doesn't know they need your keyword yet!
Good luck,
-Jason
-
Dana,
Thank you so much! That makes a lot of sense. It's so helpful to hear your perspective. i really appreciate your thoughtful reply.
-
I think this entirely depends on the nature of your business. All I can share with you is my own experience with this. I do SEO for several sites, one is a very small, very tight niche business. I have identified about 264 keywords that are key to the business. Out of those, probably only 10 show any search volume in the Google keyword tool at all. However, every single one of them has produced revenue (that's how they ended up on my final list). How much revenue could one possibly get out of a site that only focused on 264 keywords and only 10 of them showed any search volume in Google? What if I told you it was possible to do over $3 million a year?
Remember, Google's Keyword tool is just that, a tool. It can't replace intimate knowledge of your customers and your products. If you know those things inside out, trust that knowledge and go after the keywords you know your customers are going to use to find you. Let your competition obsess over broad keywords that do show search volume. They'll miss the mark and you'll hit it out of the park.
All that being said, it does depend on your business model. Obviously if you box yourself into a niche that's too tight, you just might be putting yourself into a place where there just isn't enough demand for what you're offering to make it. Then, you might need to broaden the scope, or select a niche that isn't quite as limited.
Just my take - I hope that's helpful!
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Choose the Best Keywords for a Website
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia. Home Insurance
Keyword Research | | lagunaitech
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor Insurance They are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target. What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from. Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia". How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month? I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots. Thanks in advance for any ideas or advice!0 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Google keyword tool no data for a KW- what to assume in this case?
There are cases when google keyword tool shows just a dash - means no data available and google suggest just use global volume instead. But what if we want to know only local search volume? what should we assume in this case? Does that mean local volume is 0 or it can still be respectable volume & its just Google couldn't find data ?
Keyword Research | | Personnel_Concept0 -
Domain Suggestion Tool?
Does anyone know of a good domain suggestion tool? I've tried some of them, but wasn't happy with the results. I'd basically like to put in some key words, and get some suggetions. Thanks.
Keyword Research | | NoahsDad0 -
Google Keyword Tool Doesn't Include Related Searches
For the same keyword phrase,the Google Adwords Keyword Tool complete list of keyword ideas does not contain all the keyword phrases that appear in "searches related to..." at the bottom of the page when you plug the same keyword phrase into Google. Can anyone tell me why not?
Keyword Research | | waynekolenchuk0 -
Keywords for homepage and product categories
My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail. I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too. Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?
Keyword Research | | Seaward-Group0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0