PPC for a music shop - advice
-
Hi,
I'm pretty new to this but I'm doing my best, so I've created a few campaigns such as 'Guitars' and 'Drums' and started to add keywords to each one such as 'buy guitars online' etc would it also be wise to add brands to this campaign? or should I create a completely different campaign focusing solely on brands?
What would you recommend?
Thanks,
Dan
-
I agree, that from a structural perspective you shouldn't include other brands, but also from a Click Through Rate (CTR) perspective, when someone is searching for a brand they are likely to be searching for a major, already trusted site. You need to make sure you can differentiate this change from your other non-branded keywords. Negative keywords are your friend! Make sure your ad copy is strong.
Here's how I would suggest you structure this at the campaign level
Guitars
Drums
Guitar Brands
Drum Brands
Brand (your brand)
Competitors (if you have the money, don't start here)Be sure you have a clear Call to Action in your ad, and at least 1 keyword in the Headline. Also, send specific traffic to the most useful page on your site. DO NOT send this traffic to your home page. That won't be useful for your spend.
-
I would create a totally new campaigns just for brands. From an organizational stand point you separate general from specific. And it'll let you test different ad copy that speaks directly to a product.
-
Hi Dan,
I recommend you to create new campaign for it because people searching for your brand knows you so you can show different ads to them focusing on your brand. And in "Guitars" and "Drums" campaigns you can shows ads focusing on your product offer.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
WordPress PPC Landing Pages
We are looking for a solution that will allow us to create attractive and effective PPC landing pages with WordPress. We need to be able to easily create multiple pages with no navigation. Any Suggestions?
Paid Search Marketing | | CsmBill1 -
PPC landing page cannibalizing the Organic page's juice?
I have a PPC campaign pointing to a custom landing page.
Paid Search Marketing | | Rich_Coffman
I also have a different webpage for the same product that is optimized to rank organically (on the same site). Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage? If so, does noindex damage the adwords quality score? Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day? Does a PPC landing page need a title tag for a better adwords quality score? Thanks!0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
Do you take Seo and ppc management on competitor sites?
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
Paid Search Marketing | | DavidKonigsberg0 -
Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
Paid Search Marketing | | OlivierChateau0