Which is the better taxonomy?
-
Which of these is the better taxonomy?
-
Hi, keywords located in the file path or file name of a document will appear bolded in search results. This bolded appearance is what can affect your CTR. A higher CTR will provide higher authority which is a signal that affects organic rank. It also depends on the keyword you're targeting. If your keyword is "hr outsourcing solutions" and you are also targeting "hr outsourcing" then the latter makes more sense in terms of taxonomy. In a world of Penguin updates I would avoid the former in case your audience pulls in the URL as your anchor text frequently. The double use of your target phrase in the URL would then also "over optimize" your anchor text signals and may get a Penguin penalty.
-
Irving:
Is there anything wrong with www.mysite.com/hr-outsourcing/hr-outsourcing-solutions from a ranking perspective?
From my point of view, it's easier to keep things organized.
And Mysite.com/hr-outsourcing and mysite.com.hr-outsourcing/hr-outsourcing-solutions are separate pages with the long-tail reinforcing the parent in the Silo.
-
a lot of people aren't aware of that. yea
www.mysite.com/hr-outsourcing-solutions is better than www.mysite.com/hr-outsourcing because it includes longtail, could be two separate pages even, with long tail versions pointing to the main www.mysite.com/hr-outsourcing parent page to make it stronger
by filename i mean whatever is the page name, www.mysite.com/page-name
but yes it applies to image files as well for instance
www.mysite.com/zombie-pics/image-123.jpg no SEO benefit for the image
www.mysite.com/zombie-pics/walking-dead-zombie-girl.jpg good for SEO (use in conjunctiomn with alt tags)
-
Irving,
When you refer to "filenames", are you talking about .jpg .png .pdf or could it be the last /whatever of the url?
Thanks for the information!
-
Wow! I did not know that folders don't push rank. So if my keyword is "hr outsourcing", does www.mysite.com/hr-outsourcing-solutions push rank?Can I assume that it does?
-
what is your keyword phrase for this page? if it is "hr outsourcing solutions" then neither example is best. this is best:
www.mysite.com/anything-can-go-here/hr-outsourcing-solutions
keywords in folder names DO NOT push rank, keywords in filenames do
good luck - Irving
-
Hey CsmBill,
I would say the 2nd option is better because it is easier for visitors. Even if your keyword was "hr outsourcing solutions" the SEO impact of your url have been decreasing, to my knowledge. Especially when the url starts getting longer and longer because of it.
Remember, Google wants things easier for searchers and if the url structure is something easy and makes sense structure-wise, then it will look favorable.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Archive pages structure using a unique hierarchical taxonomy, could be good for SEO?
Hi, Preamble:
Intermediate & Advanced SEO | | danielecelsa
We are creating a website where people look for professionals for some home working. We want to create a homepage with a search bar where people write the profession/category (actually it is a custom taxonomy) that they need, like ‘plumbers’, and a dropdown/checkbox filter where they can choose the city where they need the plumber.
The result page is a list of plumber agencies in the city chosen. Each agency is a Custom Post Type for us. Furthermore, we are hardly working to make our SEO ranking as high as possible.
So, for example, we know that it is important to have a well-done Archive Page for each Taxonomy term, besides a well-done Results Page.
Also, we know it is bad for SEO to have duplicated pages or (maybe) similar pages, ranking for the same (or maybe also similar) keywords. Proposed Structure:
So, what we are thinking is to have this structure:
A unique hierarchical taxonomy that INCLUDES the City AND the profession! That means that our taxonomy ‘taxonomy_unique’ has terms like: ‘Rome’, ‘Paris’, ‘Dublin’ as father and also terms like ‘Plumbers’, ‘Gardeners’, ‘Electricians’ which are sons of some City father! So we will have the term 'Plumbers' son of 'Rome' and we will have also the term 'Plumbers' son of 'Paris'. Each of these two taxonomy terms (Rome/Plumbers and Paris/Plumbers) will have an archive page that we want to make ranking for the keywords ‘Plumbers in Rome’ and ‘Plumbers in Paris’ respectively. It is easier to think of it imagining the breadcrumbs. They will be:
Home > Rome > Plumbers
and
Home > Paris > Plumbers Both will have: a static content (important for SEO), where we describe the plumber profession with a focus on the city, like ‘Find the best Plumbers in Rome’ vs ‘Find the best Plumbers in Paris' a 'dynamic' content - below - that is a list of Custom Post Types which have that taxonomy term associated. Furthermore, also 'Rome' and 'Paris' are taxonomy terms that have their own archive page. In those pages, we are thinking to show the Custom Post Types (agencies) associated with that taxonomy term as a father OR maybe just a list of the 'sons' of that father, so links to those archive pages 'sons').
In both cases, there should be also a static content talking maybe about the city and the professionals it offers in general. Questions:
So what we would like to understand is: Is it bad from an SEO perspective to have 2 URLs that look like this:
www.mysite.com/Rome/Plumbers
and
www.mysite.com/Naples/Plumbers
where the static content is really similar and it is something like that:
“Are you looking for the best plumbers in the city of Rome”
and
“Are you looking for the best plumbers in the city of Naples”? Also, these kinds of pages will be much more than 2, one for each City.
We are doing that because we want the two different pages to rank high in two different cities, but we are not sure if Google likes that. On the other hand, each City will have one page for each kind of job, so:
www.mysite.com/Rome/Plumbers
www.mysite.com/Rome/Gardeners
www.mysite.com/Rome/Electricians
So the same question, does Google like this or not? About 'Rome' and 'Paris' archive pages, does Google prefer a list of Custom Post Types that have that father term associated as taxonomy, or a list of the archive pages 'sons', with links to those pages? What do you think about this approach? Do you think this structure could be good from an SEO perspective, or maybe there could be something better alternatively? Hoping everything is clear, we really appreciate anyone dedicating its time and leaving feedback.
Daniele0 -
Click To Reveal vs Rollover Navigation Better For Organic?
Hi, Any thoughts, data or insights as which is better in a top navigation... click to reveal the nav links or rollover to reveal the nav links? Regular content in an accordion (click to reveal) is evidently not best practice. Does that apply to navigation as well? Thanks! Best... Mike
Intermediate & Advanced SEO | | 945010 -
How do we better optimize a site to show the correct domain in organic search results for the location the user is searching in?
For example, chicago-company.com has the same content as springfield-company.com and I am searching for a general non-brand term (i.e. utility bill pay) and am located in Chicago. How can we optimize the chicago-company.com to ensure that chicago's site results are in top positions over springfields site?
Intermediate & Advanced SEO | | aelite1 -
Can't understand our Ranking; DA, PA and On Page all better than Competiton; Ranking no where
Our rankings are up and down but our domain is clean, DA and PA good
Intermediate & Advanced SEO | | AlexSTUDIO18
and there is really in depth content which is all original. We are at a bit of a loss; The site is
http://www.fightstorepro.com I can use the phrase "Boxing Gloves" as an example
http://www.fightstorepro.com/gear/gloves/boxing-gloves.html PA 26 , DA29
Good original content; Video content, On page grade A
Not ranking in top 50 places?? The competitor in Pos4 is not matching our placing Anyone shed any light on this?0 -
HTML5: Changing 'section' content to be 'main' for better SEO relevance?
We received an HTML5 recommendation that we should change onpage text copy contained in 'section" to be listed in 'main' instead, because this is supposedly better for SEO. We're questioning the need to ask developers spend time on this purely for a perceived SEO benefit. Sure, maybe content in 'footer' may be seen as less relevant, but calling out 'section' as having less relevance than 'main'? Yes, it's true that engines evaluate where onpage content is located, but this level of granular focus seems unnecessary. That being said, more than happy to be corrected if there is actually a benefit. On a side note, 'main' isn't supported by older versions of IE and could cause browser incompatibilities (http://caniuse.com/#feat=html5semantic). Would love to hear others' feedback about this - thanks! 🙂
Intermediate & Advanced SEO | | mirabile0 -
What is better for web ranking? A domain or subdomain?
I realise that often it is better put content in a subfolder rather than a subdomain, but I have another question that I cannot seem to find the answer to. Is there any ranking benefit to having a site on a .co.uk or .com domain rather than on a subdomain? I'm guessing that the subdomain might benefit from other content on the domain it's hosted on, but are subdomains weighted down in any way in the search results?
Intermediate & Advanced SEO | | RG_SEO0 -
Does anyone know of any tools that can help split up xml sitemap to make it more efficient and better for seo?
Hello All, We want to split up our Sitemap , currently it's almost 10K pages in one xml sitemap but we want to make it in smaller chunks splitting it by category or location or both. Ideally into 100 per sitemap is what I read is the best number to help improve indexation and seo ranking. Any thoughts on this ? Does anyone know or any good tools out there which can assist us in doing this ? Also another question I have is that should we put all of our products (1250) in one site map or should this also be split up in to say products for category etc etc ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Moz Rank and how to do better?
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to. Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
Intermediate & Advanced SEO | | halloranc0